Kevin Indig

NOVEMBER 13, 2023

Think about Growth Memo Premium as research reports you can: learn from use as case studies to get buy-in for projects evaluate companies more effectively (as an investor) If you want to sign up, stay tuned until Thursday. 36 old me still feels waves of imposter syndrome but can pause and reflect for a moment.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Buzzsumo recently released their list of the Top 100 Content Marketing Influencers for 2021.

Content Marketing 227

Content Marketing CMS Development Planning Marketing Automation Services 227

SendX

MARCH 3, 2021

Unlike social media posts or blog content, customers see their email inbox as a private space. While these are helpful for the marketer — who wants to avoid a crammed inbox — they can harm your email marketing efforts and your general brand image at large. No-reply emails make your unsubscribes hurt more in terms of spam, too.

Autoresponders 306

Autoresponders CAN-SPAM Customer Satisfaction Deliverability 306

Animalz blog

APRIL 18, 2023

Industry and article research. Creating content briefs. Repurposing content from one format to another. Risk of mediocrity and pumping out a ton of content that doesn’t help the bottom line. GPT-4 doesn’t spin content. AI-generated content contains original writing, and can even contain completely new ideas.

Marketing AI 125

Marketing AI Copyright Top of Funnel Content 125

Porch Group Media

NOVEMBER 10, 2022

Our team curated the latest stats we could find to help you stay current and informed for 2023. Table of Contents. Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. A/B testing can increase your email marketing ROI by as much as 37%.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Sprout Social

MAY 15, 2020

Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. For some industries, a high daily post volume is essential to keep up with trending conversations or get eyes on content in a crowded space.

Advertising Benchmark 123

Advertising Benchmark Social Media Media Work Management 123

Only B2B

DECEMBER 10, 2020

With the conferences and shows canceled due to global pandemic, we should understand the content marketing is very prominent and every business should implement it strategically. . Many businesses who yet have not adopted content marketing have found themselves between the rock and a hard place. What Is Content Marketing? .

B2B Marketing 134

B2B Marketing Content Marketing B2B Marketing Management 134

Tomorrow People

NOVEMBER 21, 2017

B2B brands need to own the moment and harness real-time content marketing to be different. Real-time is the next frontier in the advancing journey of a content marketing strategy. And it’s not just B2C brands who are embracing real-time content marketing either. Why a real-time content marketing strategy?

Marketing & Strategy 315

Marketing & Strategy Marketing Strategy Content Marketing Planning 315

RebelMouse

NOVEMBER 9, 2023

The October update aimed to elevate the search experience for users by favoring high-quality E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) content and relegating lower-quality websites. Google wants to make it clear that these core updates aren't meant to blacklist or punish your content.

Lead Scoring 105

Lead Scoring Lead Ranking Google CAN-SPAM 105

SmartBrief - Marketing

MARCH 22, 2024

.” Your first reaction might be, “Spam. This article from Pew Research from last year analyzed workers and notes that mostly, “if AI can either perform their most important activities entirely or help with them,” that’s a job that is in danger of being performed by AI.

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Martech

DECEMBER 27, 2023

At the same time, repetitive tasks can take 10 or more hours per week. That said, it’s a good time to go over five basic steps to automate routine tasks and which can boost engagement with your leads. Include your full name, title, company name, and contact information. You can even provide the link to your website.

Email Marketing 130

Email Marketing Marketing Management Salesforce.com Deliverability 130

Martech

DECEMBER 5, 2023

Email automation can help you speed up the process of sending cold emails, but you have to be wary of sacrificing authenticity for scale. ChatGPT and other writing bots can give you workable first drafts that you can tweak to match your prospects. But an email that doesn’t indicate any previous content? Out it goes.

Marketing AI 113

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 113

SendX

APRIL 16, 2021

As such, it is essential to have by your corner the proper email marketing checklist, so you can seamlessly reach your target audience and keep their interest. Avoid Spam Filters If your emails keep landing in your subscriber's mailbox's spam folder, then it's inevitable that you won't be getting great results from your campaigns.

Email Marketing 287

Email Marketing Campaigns Autoresponders CAN-SPAM 287

Marketing Craftmanship

MARCH 12, 2020

Great content can build brand stature and increase market awareness, but in my experience, neither of those achievements necessarily delivers the type of market engagement that results in new accounts or revenue growth. expose information indirectly to a large audience. expose information indirectly to a large audience.

Work Management 130

Work Management Marketing Management Content Marketing Blast Campaigns 130

Marketing Insider Group

DECEMBER 8, 2021

Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Webbiquity

SEPTEMBER 28, 2022

Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. By categorizing subscribers, brands can easily send relatable emails to each type of user.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Martech

AUGUST 22, 2022

Last week Google announced it was changing its algorithm to rank content “ by people, for people ” higher than content written around SEO. But what about content written by machines for people? Has AI-generated content gotten to the point where it won’t hurt page rankings? AI content generators invent facts.

Marketing AI 101

Marketing AI Generation Content Ethics 101

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. According to our research , email remains the best way to connect with customers. Table of contents What is an email list? If you build it, they will come.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Zoominfo

MARCH 8, 2022

You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.) What is poor data quality?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Salesforce Marketing Cloud

DECEMBER 8, 2023

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Zoominfo

NOVEMBER 20, 2023

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. Now imagine you’re doing that in an industrial kitchen that can turn out hundreds of cakes in an hour.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Scoop.it

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. This not only leads to wasted time and resources but can also be quite discouraging. What is content curation?

Curation 78

Curation Newsletter Content Deliverability 78

Webbiquity

JUNE 1, 2021

Create content your audience loves. Content is at the core of digital marketing. But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. So, does that mean content marketing is dead? In fact, quite the opposite.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

SmartBrief - Marketing

FEBRUARY 26, 2024

Brands of all shapes and sizes can benefit from leveraging existing marketing technology (martech) platforms to develop an email newsletter to reach out to past, current and prospective customers. For starters, email is still the most important source of information, particularly at the start of every day.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. In fact, 43% of people use social media to research before buying. 68% of customers say that they follow brands on social media to stay informed about new products. This is a 138.2% jump from 2015 , when only 2.08 billion people used social networks.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Martech

MARCH 21, 2024

Right now we’re using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. At the same time, OpenAI’s chatbot store is filling up with spam created by … you guessed it … AI. Now, this week’s AI-powered martech product releases and enhancements.

Multivariate analysis 61

Multivariate analysis Merchandising Work Management Marketing Management 61

Act-On

APRIL 26, 2024

Traditionally, sales reps can assign a higher percentage to the likelihood of a deal closing as they confirm the prospect has the budget, identify decision-makers, and move further along the buying journey. It’s just incremental awareness of making sure that the plumbing is working the way it should, so that your campaigns can be successful.

Lead Ranking 130

Lead Ranking Marketing Automation Services Top of Funnel Paid Search Agency 130

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Scoop.it

DECEMBER 29, 2022

So, disseminating one content type across the levels is not advisable. So, top-of-the-funnel content focuses on providing value – informing them without trying to sell to them. The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Marketing Insider Group

AUGUST 25, 2020

With the aid of today’s sales automation software, you can learn which salesperson is the best fit for each customer and assign them automatically. Even better, some sales automation programs allow you to integrate them with your content marketing platform. This ensures that everyone in the loop has all the same information.

Automation 270

Automation Sales Qualified Leads Lead Ranking Lead Scoring 270

Webbiquity

OCTOBER 23, 2018

By understanding the effectiveness of inbound marketing, business-to-business (B2B) companies can achieve marketing goals in a faster, more efficient manner than previous efforts. “33% By placing informative material and content throughout, a potential consumer can receive relevant information based on their specific searches.

Inbound Marketing 262

Inbound Marketing Paid Content Top of Funnel High Quality Lead 262

Zoominfo

NOVEMBER 17, 2020

Read: Guide to GDPR and FAQs CCPA – Based in California, CCPA states how businesses can use personal information while individuals have their privacy. As a marketer, can you remember the last time you emailed someone’s contact information? Offer an opt-out (or opt-in for GDPR) option for contact information.

Zoominfo 225

Zoominfo Privacy Opt-out Privacy Policies 225

Marketing Insider Group

JANUARY 24, 2023

And once that’s in place, you can experiment with new ideas. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top content marketing trends to look out for this year. Don’t worry. The answer is all of them.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Stevens & Tate

MARCH 31, 2024

Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. This update marks a significant shift in the way Google evaluates content quality and addresses spam across the vast expanse of the internet. Read more here.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

ClearVoice

DECEMBER 7, 2020

So, you want to be a great marketing content writer. If you’re not optimizing your content, it probably won’t perform as intended when published. Learn the basics of SEO to become a capable marketing content writer. 6 basic SEO skills for marketing content writers. SEO used to be a total spam fest.

SEO 108

SEO SERP Content Keywords 108

Kevin Indig

APRIL 1, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content. Think of a local burger chain that becomes a franchise and can’t serve the same tasty burgers anymore.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Martech

MAY 30, 2023

This means creating and delivering content that answers their questions, solves their pain points and encourages them to invest in your product — all at the right time and place. Overwhelming consumers with content they do not ask for can impact brand loyalty and credibility. .” The reception marketing solution?

Top of Funnel 104

Top of Funnel Paid Search Agency Planning Cold Calling 104