In order to explore this topic, and give back to the industry, Don Bulmer and Peter Auditore and I are conducting a new study as Fellows of the Society of NewCommunications Research (SNCR). The Social Mind research project is designed to explore and understand these interrelationships and how they impact the consumption of information across social media channels and influence flow. Through SNCR, we are endeavoring to contribute to the industry learning and best practices with much needed research data. SNCR The social Mind Social Media Research MORE >>

When we think of marketers and market research, we tend to think of two-way mirrors and focus groups. But thanks to the Internet, no matter what your budget may be, you can still conduct great market research online without the need for expensive marketers or marketing teams. Conducting your own marketing research is important for a number of reasons: It helps you define your target niche / potential leads. It helps establish you and your company as a credible and reliable source of industry information. Content Marketing News Tips & Mini-Guides online research MORE >>

Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Mark Gottlieb reviews nine of his favorite free and fee-based SEO tools, including some common ones like SEOmoz and Screaming Frog as well as some that may be less familiar, such as Keyword Blaze (“Keyword Blaze is one of the best if not the best keyword research tool”—and it’s free.). Keyword Research Guides and Tools. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog. 5 STARS. 5 STARS. MORE >>

I am proud to introduce the results of the 2nd annual New Symbiosis of Professional Networks research study by The Society for New Communications Research (SNCR); a benchmark on the impact of social media on enterprise decision-making. The study is a result of collaboration between my co-researcher Don Bulmer and me as part of our fellowship with SNCR. Specifically, we sought to explore the following questions: Is social media regarded as a trustworthy source of information for professionals? High quality content yields transparency and credibility. MORE >>

The proliferation of the Internet has transformed the way we create, publish and distribute content. Think about the pre-Internet era when companies were at the mercy of content publishers for distribution of content, and where consumers had very few options and meager resources for information gathering. We now have a problem of plenty – there is too much information available for consumers but it is scattered across the web in different forms, across social networks, and in different languages. So what exactly is content curation? Curate, don’t spam. MORE >>