Litmus

AUGUST 15, 2019

“How’s our deliverability doing? If you ever heard someone say this sentence, you’ve witnessed someone fall for the most common misconception about deliverability. Deliverability is not the same as delivery rate. Even if the latter is healthy, you can still have issues with the former. Tweet this ?.

Deliverability 53

Deliverability CAN-SPAM Work Management Marketing Management 53

SendX

MAY 24, 2021

In this day and age, no one can afford to ignore cyber threats. As the latest research by Verizon states, 94% of all malware gets on the computer through email. An email can also contain malicious links and attachments that install malware and ransomware. Improved deliverability. Benefits of DKIM Improved deliverability.

Phishing 195

Phishing Domain Deliverability Validation 195

SendX

MAY 24, 2021

In this day and age, no one can afford to ignore cyber threats. As the latest research by Verizon states, 94% of all malware gets on the computer through email. An email can also contain malicious links and attachments that install malware and ransomware. Improved deliverability. Benefits of DKIM Improved deliverability.

Phishing 195

Phishing Domain Deliverability Validation 195

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. In fact, 43% of people use social media to research before buying. For instance, women aged 18-29 are the most likely to make purchases based on influencer content. Similarly, the average email deliverability rate is 85.7%. This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

distribion

APRIL 12, 2017

With those stats, you can see why brands of all sizes have adopted email marketing as part of their distributed marketing mix, just as you have. The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. Step One: Learn What to Look For. Reporting basics.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Scoop.it

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. This not only leads to wasted time and resources but can also be quite discouraging. What is content curation? Strictly curated content.

Curation 79

Curation Newsletter Content Deliverability 79

SendX

AUGUST 31, 2020

The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers. Images can sometimes be blocked, fonts might not render, and alt text can be missing. It can be tested on different variations of the browser.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? It sure can. According to our research , email remains the best way to connect with customers. Table of contents What is an email list? If you build it, they will come. What happened next?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

eDataSource

MARCH 6, 2019

Believe it or not, your deliverability is in the hands of your subscribers. Engagement, or how people interact with your campaigns, is critical in determining whether your messages land in the inbox or spam folder. From there you can begin testing out your new first impression: your subject line. Segmentation is Key.

Deliverability 53

Deliverability CAN-SPAM Marketing & Strategy Mobile Advertising 53

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. We apply the Forderly spam word checker to pinpoint and rectify spam triggers in real time. Intent data.

Outreach 111

Outreach Effectiveness CAN-SPAM Domain 111

ANNUITAS

MAY 28, 2020

You can read the full recommendation here , but to summarize, Scott recommended reallocating budget away from live events and into some of the highest performing channels. Those channels typically include website, nurture programs, webinars, PPC, and content syndication. You can see the full table below. Paid Search.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Litmus

JULY 30, 2019

It’s an email marketer’s nightmare: Your emails were delivered to the spam folder for a large chunk of your subscribers. It’s situations like these when many brands turn to deliverability monitoring tools and consulting services to fight deliverability emergencies. That’s where pre-send spam testing tools come in.

Deliverability 42

Deliverability CAN-SPAM Tools Work Management 42

Salesforce Marketing Cloud

DECEMBER 8, 2023

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Webbiquity

JUNE 1, 2021

Create content your audience loves. Content is at the core of digital marketing. But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. So, does that mean content marketing is dead? In fact, quite the opposite.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Porch Group Media

JANUARY 12, 2023

If you have inactive customer records sitting in your database, you’ll need to verify the deliverability of your emails. Perhaps they opted in so they could receive a special offer or research options for an important purchase. SPAM Folder. Ending up in the spam folder is every email marketer’s worst fear. Lost Interest.

Deliverability 52

Deliverability CAN-SPAM Opt-out Opt-in 52

Act-On

APRIL 26, 2024

Traditionally, sales reps can assign a higher percentage to the likelihood of a deal closing as they confirm the prospect has the budget, identify decision-makers, and move further along the buying journey. It’s just incremental awareness of making sure that the plumbing is working the way it should, so that your campaigns can be successful.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Liveintent

APRIL 21, 2023

Obviously, acquiring new customers is 5 – 25x more expensive, and research shows that increasing customer retention by just 5% means a 95% increase in profits , so why are senders of email so reluctant to activate their dormant list? They can then add those newly won-back emails to their active customer list.

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

Litmus

SEPTEMBER 17, 2021

You’re seeing massive deliverability issues and need to start over. From researching vendors to moving everything over, switching to a new ESP is no small task. As you do this, internet service providers (ISPs) like Hotmail and Gmail determine whether or not they should deliver your emails to the inbox or the spam folder.

Domain 74

Domain Planning Deliverability CAN-SPAM 74

Martech

NOVEMBER 27, 2023

If you can answer that question “Yes!” You can stop reading here. Deliverability (people who aren’t expecting your emails are far more likely to mark you as spam, but these people are great fits for advertising). ” with 100% confidence, congratulations! Go grab a celebratory cup of coffee!

Marketing Automation Services 108

Marketing Automation Services Terms and Conditions Advertising Agencies CRM 108

ConvertKit

JANUARY 15, 2021

Chapter #6: Deliverability and spam. But how many people around the world use email in 2021—and how can you best reach them? The truth is, open rates aren’t always reliable , and they can vary greatly depending on your industry and audience type (B2B vs. freemail addresses, for example). 2020 Deliverability Report ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Litmus

MARCH 18, 2021

So how can you get closer to this ultimate email dream? If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. Different preferences you can offer. Irrelevant content.

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

Vision6

JANUARY 31, 2023

It is not a mass marketing email with personalised content but a message sent off by a trigger event. There are a wide variety of advantages of transactional emails that your business can leverage: 1. Transactional emails save you time As Cumulo9 points out, they can make business a whole lot easier.

Marketing Analytics Tools 98

Marketing Analytics Tools Tips Deliverability Trigger Marketing 98

Binary Demand

APRIL 29, 2024

With many options available, navigating through them all can feel overwhelming. Nevertheless, setting KPIs and metrics can be a daunting task. ps2id id=’measure ‘ target=”/]How Can You Measure Email Marketing Success? Monitor performance indicators Often neglected, it can indicate poor campaign performance.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Litmus

MAY 1, 2019

Getting caught in the spam folder is an email marketer’s nightmare, but it’s more common than you might think. Or there might be issues with your infrastructure or the content of your email that can trigger spam filters, preventing your messages from being delivered to the inbox. . Here’s what we found.

Tools 98

Tools Email Marketing CAN-SPAM Tips 98

Webbiquity

MAY 7, 2020

These letters can be efficiently mass-printed and most of the mailing process is automated. Deliverability is also a significant concern with email. While it’s almost certain a recipient will at least see a physical package or letter, your email may end up in their spam or promotions folder, never even glanced at.

B2B 169

B2B Paid Search Agency Blast Campaigns Account Based Marketing 169

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. This ensures recipients have control over the content and when they receive it—and that your business complies with GDPR regulations.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Martech

DECEMBER 19, 2023

Individual users who haven’t used any Google services since early 2021 will lose access to any services registered to them with that Google account login, along with any content they’ve stored. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. This is where I get heated.

Marketing & Strategy 113

Marketing & Strategy Opt-out CAN-SPAM Work Management 113

LeanData

JULY 19, 2022

With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? If so, how can we normalize the data over time?

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. When you can do so much with automating your emails, you can reach more people, get them more interested, and turn them into customers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. When executed properly, active subscribers, those that end up opening emails, reading the content, and clicking the links result in higher engagement.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Litmus

OCTOBER 26, 2022

You can still upgrade your ticket to get access to all live and on-demand sessions ? . Gordon shares that 74% of customers feel frustrated by seeing irrelevant content—so it’s important to do it right. 74% of customers feel frustrated by irrelevant content #LitmusLive2022. It’s one of the main triggers for spam complaints.

Deliverability 94

Deliverability Trigger Marketing Work Management Marketing Management 94

Lake One

APRIL 18, 2023

As we move through another cycle of uncertainty post-pandemic, how can companies account for the Crisis of Disconnection and develop B2B marketing strategies to win in the midst of it? Evaluate and Choose Consolidation Platform : There are likely newer options that can do the same thing as multiple tools currently in your tech stack.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. This ensures recipients have control over the content and when they receive it—and that your business complies with GDPR regulations.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Belkins

DECEMBER 20, 2020

. - Publish compelling content in your blog to engage your audience. How to Generate Leads for Digital Marketing Agencies: - Research your audience. Research your audience It's essential to strive for the most qualified leaves whenever possible. What marketing strategies do they apply and what content do they publish?

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Planning Advertising Agencies 111

SalesIntel

AUGUST 23, 2023

In this blog, we’ll delve into the intricacies of building versus buying email lists for marketing and explore how SalesIntel can play a crucial role in this decision-making process. Targeted Engagement: Organic growth enables you to tailor your content and messages to your audience’s unique preferences and pain points.

Buy 52

Buy Email Marketing Ad Building Ethics 52

Litmus

APRIL 29, 2021

Whether it’s analyzing design trends like representation or geometric elements , or writing about tips and tricks like enabling Dark Mode , a lot of our content focuses on producing beautiful, functional HTML email campaigns. A plain text email template you can start with. HTML-only emails are a red flag for spam filters.

CAN-SPAM 129

CAN-SPAM Bandwidth Template Deliverability 129

Vision6

JANUARY 14, 2024

With AI marketing, you can craft personalised campaigns that directly address individual needs, predict future trends to stay ahead of the competition, and automate tasks to free up time to develop creative strategies. We will also explore how you can harness this technology and seamlessly integrate it into your next marketing campaign.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52