Paul Gillin

JANUARY 2, 2015

Organic Facebook Marketing Is Dead; Think Customer Service Instead – Midsize Insider, Dec. This may finally be a wake-up call to marketers to share Facebook responsibility with customer service and to use Facebook as a listening post and customer-retention vehicle. FIR B2B #20: Indium’s Awesome Engineers.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

FEBRUARY 7, 2011

It’s been a little more than 24 hours since Groupon aired the most offensive advertising campaign in history , and the company’s response to the outpouring of negative commentary has been a textbook example of how not to handle a crisis. Rather than admitting that the campaign was a failure, he attempted to defend it.

Godaddy 50

Godaddy Public Relations Comparison Paid Search Agency 50

Paul Gillin

JANUARY 25, 2012

Most small businesses are terrible at marketing in general and online marketing in particular. But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. Field of Dreams’ was a horrible move for people who are learning about marketing,” Schmulen says.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Capacity to Destroy. About The Authors.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JULY 15, 2011

The whole concept of enabling negativity to appear on your own website rubs a lot of marketers the wrong way, but I’d argue that it’s great for building integrity. The Futility Of Whisper Campaigns. Because a little negativity reinforces the validity of the positive comments you publish.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

FEBRUARY 9, 2011

Groupon remained silent the second day after its offensive ad campaign ran on the Super Bowl. Groupon is donating up to $100,000 to each of four charities whose causes were cited in the company’s ad campaign. Groupon is donating up to $100,000 to each of four charities whose causes were cited in the company’s ad campaign.

Rules 50

Rules Paid Search Agency Advertisements Advertising 50

Paul Gillin

FEBRUARY 24, 2011

Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in which an IBM computer thrashed the two greatest Jeopardy champions of all time, was the greatest B2B marketing campaign ever. Some companies understand this.

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all. They include Indium Corp.,

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

AUGUST 29, 2012

The practice is called slipstreaming, and it’s common in high-volume consumer packaged goods markets that manufacture products by the millions at facilities around the world. During that time you’ve got a mix of the old and new product on the market.” In February, 2010, a visitor began a campaign called “Flood the CPSC!”

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. This new book comes from Mike Lewis, who is head of marketing at Awareness Networks, a personal friend and one of the nicest guys I know.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

JANUARY 20, 2011

My fourth book, Social Marketing to the Business Customer , came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Download a sample chapter. Long-term relationships.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

AUGUST 6, 2012

The Social Marketing Automation suite enables customers to identify patterns in public online conversations, extract profile information and create what amounts to custom Klout scores. This information can be imported into CRM and marketing automation packages, easing what is usually a laborious manual process.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

FEBRUARY 27, 2013

uenced by the…recent presidential campaign. A couple of the interviewees call for more civility online, which is something I think we can all support. I like the way Shel Israel phrased it: “It seems to me that that people on social networks were adversely in?uenced

Social Media 50

Social Media Media Facebook Social Networks 50

Paul Gillin

MARCH 9, 2012

The volunteer position would demand a few days of my time every year just as I was beginning to transition my focus to B2B and away from P&G’s consumer markets. Mark Pritchard, who heads global marketing, echoed the one-to-one theme, noting “Digital marketing is past. Brand building in the digital world is the future.”

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50