Convince & Convert

OCTOBER 12, 2013

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Even among Americans 65 years old and better, 43% of them use social.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Convince & Convert

OCTOBER 7, 2010

This is certainly not a statistically meaningful atrophy, but it paints a picture of a plateauing social Web, where the remaining holdouts are simply not going to jump on board. Ten percent of the country doesn’t have cable or satellite TV, and six percent (under the age of 45) don’t have a cell phone.

Social Media 154

Social Media Facebook Forrester Media 154

Brightedge

DECEMBER 21, 2020

YouTube alone reaches more than 18 - 49 year olds than a broadcast or cable network on mobile and 59% of executives prefer to watch a video than reading text. YouTube is a social network that has over a billion users and many of them are spending more time on YouTube. Why YouTube marketing? New wave of YouTube marketing.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Content Standard

AUGUST 15, 2016

Cable subscriptions are in decline, and media publishers are seeking new ways to reach their target audiences. As Ad Age pointed out , the company recently struck a landmark deal with the National Football League to livestream some Thursday Night Football games as they are being broadcast on cable television.

Cable 40

Cable Video Marketing Television marketing Content 40

Stevens & Tate

AUGUST 10, 2020

Examples of services include fake passports, fake degrees or diplomas, drug test aids, exam or paper writing services, invalid reviews and clicks, and fake social media endorsements. Examples of unauthorized access includes hacking, cable-stealing, radar jamming technology, traffic signal changers, and phone/wiretapping.

Trends 63

Trends Spyware Work Management Paid Search Agency 63

Marketing Insider Group

NOVEMBER 29, 2012

Print newspaper and magazine, as well as local and network TV advertising revenues are off significantly. While online and Cable TV advertising is up. As news consumption moved online, some industries are being left behind. But after a dip in 2009, Total TV advertising revenue is up and looks healthy.

Mobile Advertising 100

Mobile Advertising Cable Banners Advertisements 100

Contently

MAY 2, 2018

Here’s some rough analysis: Leaders: LinkedIn, Twitter, airport bookstores, cable TV (CNN & Bloomberg), and the trusty ol’ email inbox. 120 native social/visual posts, each promoted on three social networks. But first, let’s pause for a picture of a dog eyeing a slice of pizza.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Hubspot

SEPTEMBER 2, 2019

As the number one social network for organic engagement , it’s a cost-effective, succinct, and engaging way to communicate your marketing message. True colors: in 1966, bright yellow cables connected System 360 control panels to circuit boards, allowing the system to multiply two 10-digit numbers 400,000 times a second. ??

Tips 77

Tips Cable Paid Search Agency Amazon 77

Content Standard

SEPTEMBER 2, 2016

Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. But that seems all but given nowadays.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70

Hubspot

JUNE 22, 2018

This month, both social networks announced new video initiatives and features that cater towards content creators and offer new ways for users to interact with the sites. One thing that most social networks (and even search giants like Google) have in common is higher-than-ever scrutiny for platform abuse.

Youtube 76

Youtube Facebook Marketing AI Lead Ranking 76

Digilant

AUGUST 10, 2023

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Social Ads Social ads allow advertisers to connect with prospective customers via third-party social networking platforms, in the form of display or video ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Social Ads Social ads allow advertisers to connect with prospective customers via third-party social networking platforms, in the form of display or video ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

SmartBug Media

MARCH 19, 2020

It’s one thing to take a chance and produce a cool live video series or a live webinar through Facebook, but some of your buyer personas might live on a different social platform or channel. If cable providers can give us on-demand video, then surely you can do the same with your content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Martech Advisor

OCTOBER 21, 2019

Why wait for a recommendation from a friend, when simply saying “plumbers near me” will cause advertisements or articles related to dozens of plumbers to float through every social network and appear on every device? ” I Want It Now.

Marketing AI 46

Marketing AI Paid Search Agency Advertising Agencies Bandwidth 46

Content Standard

SEPTEMBER 5, 2018

More people watch gaming streams every month than watch cable news. Yes, Twitch—the Amazon-owned gaming platform and social network—just keeps growing and growing.

Brand Identity 53

Brand Identity Branding Gartner Cable 53

Buzz Marketing for Technology

OCTOBER 12, 2011

There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple.

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Hubspot

APRIL 9, 2018

With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. Zoom setup - Sennheiser ME66 , a shotgun clip , light stand , XLR cable , and Zoom H4N recorder. But it’s also about where and how people spend their time online. The Post-"Pivot to Video" Reality.

Hubspot 72

Hubspot Video Marketing Lead Ranking Budget Programs 72

Paul Gillin

JANUARY 12, 2012

So was last year’s Crazy Cabling Contest. Next up is a photo contest challenging people to show the Cisco logo or products in the most unusual or exotic places. That’s another great low-cost idea.

Facebook 50

Facebook Cable B2B Cost 50

Online Marketing Institute

NOVEMBER 8, 2010

Interestingly, the two groups converge at the top level of having executives who support and are actively engaged in social media (14% of B2B and 13% of B2C). However, B2C marketers are more engaged in every other type of social media tracked by the survey.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Anything Goes Marketing

AUGUST 7, 2007

If this means waiting for a Starbucks latte that you ordered or for that technical assistant from your local cable/Internet company we all know that waiting is a part of life. Why not send an email with links to tutorials, social networks etc. We want what we want and we want it now!

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Industrial Marketing Today

SEPTEMBER 27, 2010

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? And digital marketing and social media are as disruptive as they come.

Social Media 60

Social Media Social Marketing Media Planning 60

Hubspot

MARCH 31, 2017

The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. Facebook Instant Articles let publishers create and republish content within Facebook to get more readers without asking them to leave the social network. Patrick's Day, U.S.

Social Media 28

Social Media Facebook Media Business 28

Martech

FEBRUARY 9, 2023

Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable. “It Also, 36% of those the agency surveyed said they’ll be on social media while watching the game, and 15% will be following along on a sporting website.

Paid Content 86

Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 86

Customer Experience Matrix

JUNE 18, 2017

Instead of a conventional “social network effect” where the value of a network grows with the number of users, this is a “personal network effect” where the value of a vendor relationship grows with the number of services the vendor provides to the same individual.

Amazon 212

Amazon Paid Content Buy Marketing Management 212

Hubspot

AUGUST 30, 2011

Fantasy: Social networks are only for youngsters. Fact: 52% of 55-64 year old internet users have joined a social network. Fact: US internet users spend 3x more minutes on blogs & social networks that on email. Fact: 51% of Facebook fans are more likely to buy brands they 'like.' ( Tweet This ).

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Biznology

MARCH 18, 2014

The FDA is only beginning to offer guidance on how the pharma segment should handle social media communications, so it is unclear how regulations apply here. Yet online forums and social networks have become the go-to sources for many consumers. Who will shape this conversation – providers, regulators, consumers?

Paid Content 80

Paid Content Content Marketing Planning Paid Search Agency 80

Hubspot

MAY 29, 2014

As brands have realized they need to act like publishers, a deluge of content curation and publishing has occurred on blogs and social networks worldwide. Visual content (both photos and video) had a meteoric rise the past several years, both in terms of messaging and social sharing. 3) Show Me, Don’t Tell Me.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

SEPTEMBER 5, 2012

Example: My roommate once called our cable company after seeing a new pricing promotion commercial. That idea has been weaved through every social network in existence. Failing to do so can undermine your business' professionalism and irritate prospects and customers. 4) Assign a 'Phone a Friend' in Each Department.

Paid Search Agency 28

Paid Search Agency Work Management Godaddy Marketing Management 28

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 6 Social Media Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

MAY 23, 2017

With enviable presence on all prominent social networks, GE’s social strategy across platforms is just as creative as its diverse suite of products. Defeats the purpose of ‘being more human,’ doesn’t it? For all those who’re looking and nodding in agreement, wondering what to do next: take a leaf out of GE’s book.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Sword and the Script | B2B

DECEMBER 26, 2023

I’m interested to see if another social platform will inherit Twitter’s status as a hub for journalists and a resource for breaking news. So far, no one social network seems up to the task. Finally, 2024 also brings another U.S.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Buffer

JANUARY 2, 2019

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. Rise of social media TV and vertical videos. One of the biggest social media trends since 2018 has been the launch of IGTV by Instagram.

Social Media 111

Social Media Trends Marketing AI Media 111

Webbiquity

FEBRUARY 10, 2015

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” But 24% of brand say they do “social listening.”

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Biznology

APRIL 29, 2014

And, the best thing about porting around too many batteries and cables? Well, you can hook your staff and the folks who are attending up with batteries and charging cables and still have your battery needs covered as well.

Cable 80

Cable Social Media Facebook Ideal Customer Profiles 80

Adobe Experience Cloud Blog

JUNE 22, 2015

These pictures are then transferred to the call center agent for live assistance: “I see that the red light is blinking on your router; please connect the blue cable first”. Marketing automation allows companies to build user profiles based on what people look at on their website and social networks and then respond to the users activity.

Mobile Marketing 48

Mobile Marketing Marketing Automation Services Trends Paid Search Agency 48

Hubspot

JUNE 16, 2013

Almost every day, it seems like some company or social network is redesigning itself or adding new features or something. It isn’t often that social networks make many changes to their business facing features, but this week is a whole different story for marketers and brands.

Paid Search Agency 28

Paid Search Agency Facebook Ads Planning 28