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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). And instant messages–text messages, smart phones, social media. Television. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network.

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Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. There will be 5.5 million by 2019.

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11 Big Myths About Social Media and Content Marketing

Convince & Convert

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Even among Americans 65 years old and better, 43% of them use social.

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Will Twitter’s Live Video Content Become the New TV?

Content Standard

As mobile devices continue to occupy more of our time each day, and video consumption increases accordingly, traditional television is having a harder time attracting viewers. Cable subscriptions are in decline, and media publishers are seeking new ways to reach their target audiences. The Challenge: Maintaining Platform Relevance.

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What’s the Best Platform for Live Video Marketing in 2016?

Content Standard

Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. But that seems all but given nowadays.

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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Marketing at the peak of the television era was relatively simple. Have your marketing efforts evolved with them? There were broadcast shows that could give brands tremendous reach.

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Twitch: The Billion-Dollar Platform Brands Are Missing

Content Standard

More people watch gaming streams every month than watch cable news. Yes, Twitch—the Amazon-owned gaming platform and social network—just keeps growing and growing. Yet, surprisingly, few non-gaming brands are using Twitch in their marketing efforts.