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Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. Though that deal does not include games.)

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Stay Alert.

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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Even social networks like Facebook and Twitter are creating their own versions of video streaming. Traditional TV advertising lets you broadcast to anyone who turns on the channel.

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YouTube Marketing: Creating Your Brand

Brightedge

YouTube alone reaches more than 18 - 49 year olds than a broadcast or cable network on mobile and 59% of executives prefer to watch a video than reading text. YouTube is a social network that has over a billion users and many of them are spending more time on YouTube. Why YouTube marketing?

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Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

There were broadcast shows that could give brands tremendous reach. There were also a growing number of cable channels that allowed smaller brands to afford broadcast advertising that could be delivered to more precise audience segments. Have your marketing efforts evolved with them?

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Will Twitter’s Live Video Content Become the New TV?

Content Standard

Cable subscriptions are in decline, and media publishers are seeking new ways to reach their target audiences. As Ad Age pointed out , the company recently struck a landmark deal with the National Football League to livestream some Thursday Night Football games as they are being broadcast on cable television.

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What’s the Best Platform for Live Video Marketing in 2016?

Content Standard

Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. But that seems all but given nowadays.