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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Video ads are online now, too. Why TV Is Still Around.

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Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Social Ads Social ads allow advertisers to connect with prospective customers via third-party social networking platforms, in the form of display or video ads.

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Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. Social Ads Social ads allow advertisers to connect with prospective customers via third-party social networking platforms, in the form of display or video ads.

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How the HubSpot Content Team Overcame the "Pivot to Video"

Hubspot

Publishers can charge more for video advertising than banner ads in text-based articles. With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. Zoom setup - Sennheiser ME66 , a shotgun clip , light stand , XLR cable , and Zoom H4N recorder.

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5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. It’s the brand awareness type ads that are really thriving. Rise of social media TV and vertical videos.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Is the value of social media marketing for b2c brand overrated? consumers say they “mostly” or “always” ignore brand posts on every social network. And 83% of consumers say they have had a “bad experience with social media marketing.” But 24% of brand say they do “social listening.”

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A Shortish History of Online Video

Vidyard

By 2005, nearly 30% of all households in the United States had “high speed” internet — using cable or DSL to access a much higher download and bandwidth rate than had been offered by telephone modems. Facebook launched video ads in 2014 , and America watched over 20 billion video ads in 2013 alone. Until Valentine’s Day, 2005.