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OTT and CTV: which is which?

illumin

Over-the-Top or OTT refers to the digital content delivered (can be video-based or audio-based) directly to viewers over the internet, bypassing traditional distribution channels like cable or satellite providers. Put succinctly, OTT is the process of streaming or viewing video content on your phone, tablet, television, or laptop.

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Havas Media partners with Samba TV to integrate streaming, gaming and linear TV data

Martech

Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. Processing. Why we care. Get MarTech! In your inbox.

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How NC Fusion executed its campaign to help girls stay involved in sports

Martech

To that end, they’ve begun producing a series of two-minute videos where an older, accomplished woman wrote a letter to their younger selves about why sports helped them. “We The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable. Business email address Subscribe Processing.

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Marketing to the 50+ crowd: A booming opportunity

Martech

This will also help build awareness with the soon-to-be 50+ audience who may not subscribe to cable television. Explore compatibility with assistive technologies to ensure you are meeting your target audience’s information processing needs. Email: Business email address Sign up now Processing.

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How to set up and measure CTV ad campaigns

Martech

Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom.

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Three Golden Rules for Optimizing Customer Experience

Webbiquity

And unless you have a monopoly, like your electric utility, cable provider, or Facebook (the ultimate scavenger hunt challenge is to find any phone number that connects you directly to an employee within Facebook), make it easy for people to find and reach your customer service department. Implement Sensible Policies and Processes.

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Embracing Disruptive Tech: Insights for Marketers from CES

Digilant

The Demand for Supply-Side Transparency and Premium Curation Throughout the conference, there was an emphasis on the growing need to refine the sell-side process of digital advertising. The shift of live sports to digital platforms Live sports are progressively moving away from traditional cable to digital platforms. Let’s dive in.

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