When Plans Change: Using the Flexibility of PR to Stay Relevant During Launch Delays
Eric Mower + Associates
SEPTEMBER 13, 2018
The first date shared with press and consumers should be the planned year of opening, followed by the season, then the month, and last, but certainly not least, the official date once it’s assured. Home in on your brand-defining services and find ways to sample them in advance. Think broadly. Shift the focus.
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