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When Plans Change: Using the Flexibility of PR to Stay Relevant During Launch Delays

Eric Mower + Associates

The first date shared with press and consumers should be the planned year of opening, followed by the season, then the month, and last, but certainly not least, the official date once it’s assured. Home in on your brand-defining services and find ways to sample them in advance. Think broadly. Shift the focus.

PR 40
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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

by Maria Pergolino You’ve heard all press is good press—but how good? Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself.

PR 48
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Book Review: Social Media Marketing

Webbiquity

I wore out a highlighter on this one, but here are a sampling of representative quotes: “The difficult part of finding success in social media is dedicating the resources and time to your social media strategy. Post on Google Buzz. This hard work behind the scenes makes the ‘overnight’ successes seem so easy.&#.

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Stay in Compliance: What Marketers Need to Know About ePrivacy Law

Adobe Experience Cloud Blog

To answer some of the most pressing questions, we’re turning this blog post over to Duncan Smith (CEO, iCompli) and Autum Tyr-Salvia (Email Strategy and Compliance Analyst, Marketo) for their input. Transparency will be a ‘buzz’ word in the new General Data Protection Regulation.

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Yesterday's Apple Event Was as Bananas as We Expected

Hubspot

There was less buzz around Apple TV leading up to the event, which was reflected in the announcements today. In one of the sample photos shown at the event, the image quality was so precise that the photographer's reflection could be seen in the subject's eye. Here's Apple COO Jeff Williams breaking it all down: Apple TV.

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B2B Lead Generation Blog: B2B Marketing and PR Internship

markempa

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

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6 Ways B2B Companies Are Using Facebook

Hubspot

The social network has become a representative sample of the world's population. Rewarding Brand Advocates: In the world of outbound marketing, it wasn't easy for word-of-mouth buzz to spread quickly about your business. The company hosts a newsroom on its website that acts as a hybrid between a blog and a press room.