SalesIntel

JULY 14, 2022

Many of us traded our annual conference trips to a virtual setting, with webinars replacing in-person meetings. According to data from LinkedIn , 75% of event marketers will continue to host virtual events a year from now, but 78% said they wanted in-person events to return to a primary role once it’s safe for them to do so.

Conference 52

Conference Contacts Personalization B2B 52

Martech

MAY 17, 2024

Ah, there it is again — the genAI buzz. The hype machine has us believing AI can appear and drive success, like pulling the ROI rabbit out of a hat. Identify areas where you can deliver quick wins, be it enhancing customer service, streamlining operations or personalizing marketing efforts. You’ve been on LinkedIn.

Marketing AI 74

Marketing AI Generation B2B Lock-In 74

Sprout Social

NOVEMBER 11, 2016

But this doesn’t mean that connecting in-person isn’t important. This week, we discussed just how to attribute ROI to in-person events. Create Buzz With These Best Practices. The internet and social media has connected strangers far and wide by allowing us to engage in quick or in-depth conversations.

Personalization 82

Personalization Buzz ROI Social Media 82

Anyword

APRIL 25, 2024

Read on for our take on these events and the insights we’re still buzzing about this week. ” By leveraging AI, marketers can make data-driven decisions, optimize content performance, and personalize customer experiences at scale. It started off with a 5k run and concluded with a sunset cocktail hour. .”

Buzz 52

Buzz CMO Outreach Linkedin 52

Martech

JANUARY 11, 2024

Although email marketing will hit somewhat of a saturation point, consumers will continue to value and appreciate highly personalized emails from their favorite brands,” said Alicia Pringle, senior director of online marketing at customer experience company Newfold Digital.

Email Marketing 122

Email Marketing Marketing AI Enterprise Management Work Management 122

LeadSquared

NOVEMBER 30, 2020

It helps you align your marketing strategies and manage activities across several channels to achieve maximum ROI from your campaigns. In this article, we will discuss in what ways campaign management software improves marketing ROI. 45% of agencies depend on automation technologies for their ROI. Reduce staffing cost.

Work Management 52

Work Management Marketing Management Marketing Automation Services Budget Programs 52

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. And, with the right brand advocacy strategy, you can realize a stunning ROI. One way is through brand advocacy. What does brand advocacy look like?

Brand Identity 125

Brand Identity Branding Word of Mouth Social Media 125

Circle Studio

DECEMBER 4, 2019

You don’t want to wait until the conference is here to start generating buzz around your firm, so be sure to get the word out in advance. Take the opportunity to personally invite prospects and clients to meet you at the conference and let them know your booth number. Spread the word in advance of the event.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

chiefmartech

APRIL 11, 2016

In addition to creating personalized content that is relevant to specific target accounts, companies practicing ABM also need to think about how that content is actually distributed to their target accounts. Leadspace surfaces intent data on both a person level and an account level. ABM Content Delivery & Personalization.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. In fact, one of our customers, a large global consultancy, recently compared the ROI of social ads with that of social advocacy. However, that’s not necessarily true. times higher.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

Vidyard

AUGUST 3, 2017

My name is Tyler Lessard, and in this Chalk Talk, we’ll explore how you can use video in creative ways to hit your registration targets and deliver a positive value and greater ROI all year round from your next event. Building Pre-Event Buzz with Video. Now, it’s the big day, the event is about to happen.

ROI 56

ROI Video Marketing Customer Satisfaction Buzz 56

Webbiquity

JULY 28, 2022

Recent studies show email marketing can yield a 4400% ROI and $44 for every $1 spent. Using the customer’s name in the email greeting adds a personal touch, increasing connection to the brand and encouraging recipients to try out the Dropbox Paper beta. 12 effective product launch email templates for enhanced performance. Conclusion.

Product 259

Product Effectiveness Template Marketing Automation Services 259

Terminus

DECEMBER 1, 2022

With Netflix recently joining the CTV party, the premium channel piece of the digital marketing mix has been getting a lot of buzz. Our focus is to optimize and target prospects with highlighted personalized ads,” says Lily Rotter, Senior Director of Demand Generation. Simply put: there is no BIGGER way to impact your audience.

ROI 26

ROI Advertising Agencies Multi-Channel Ad Frequency 26

KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

OCTOBER 27, 2020

But when it comes to ensuring maximum ROI for your event , what you do after is what matters most. However, these follow-ups should take a more personalized approach. Post-event social media engagement is effective for keeping the event buzz alive. Engage Attendees On Social Media.

Lead Scoring 304

Lead Scoring Lead Ranking Tips Leads 304

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. One person can see a post multiple times, so the impressions will always equal or exceed reach. Reach refers to the number of people who saw your content.

Paid Content 96

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 96

Lake One

JULY 20, 2023

To prove ROI, you need a plan and a few tools. With HubSpot, you can build targeted follow-up campaigns that capitalize on that post-show buzz and engage leads and prospects effectively. Offer this prospect something special, like a personalized email or a collection of tailored gifts to choose from.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

Rev

APRIL 12, 2023

It emphasizes the coordination between marketing and sales teams to reach the right prospects with personalized content. Increased ROI ABM strategies increase ROI because you’re focusing on accounts with the most potential. More than 1 in 5 even reported strong returns. Here are a few ABM campaigns to inspire your next one.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Heinz Marketing

MARCH 11, 2020

If replacing the value and ROI of a 20,000-attendee in-person conference was as simple standing up a couple webinars, I believe more companies would have done it a long time ago. I’d love to hear other ideas and examples people are trying to make your own virtual events stand out and increase ROI.

Trade Show 99

Trade Show Buzz Network Marketing Conference 99

Buzz Marketing for Technology

JANUARY 27, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program. This webinar featured Eric T.

ROI 50

ROI Psychographics Webinar Metrics Paid Search Agency 50

Martech

DECEMBER 28, 2021

Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers. The future of e-commerce will be driven by personalization. Getting more personal.

Top of Funnel 136

Top of Funnel Paid Search Agency Digital Marketing Funnels Marketing Budget 136

B2B Digital Marketer

MARCH 18, 2021

Track you digital marketing activities and measure if you are getting any ROI from it. But in this episode, Dr. Pelè shares his thoughts on how to improve ROI in your content marketing strategy. Take the free assessment on your digital activity ROI: [link]. So I think the question of ROI is the critical question.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

NuSpark Consulting

FEBRUARY 24, 2018

Demand generation strategies and key tactics include developing programs aimed at promoting new product features, building consumer “buzz,” engaging existing and prospective customers with orchestrated touch points throughout the process of optimizing lead conversion and the sales cycle.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. Give your social presence some personality. And “personal” is the keyword here.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

DiscoverOrg

MARCH 25, 2019

Of course, the challenge is to ensure that we reached the right person at the right address, as this is also a more costly channel. This account-based play was personalized, so we needed to know where to mail the pie. We started promoting the happy hours well in advance of Dreamforce to build up buzz around the parties we were hosting.

Outreach 136

Outreach Planning Multi-Channel Sales Qualified Leads 136

Heinz Marketing

JUNE 21, 2023

Instead, it’s about meaningful, personalized communication. Providing personalized service is a crucial facet of relationship-building. In the buzzing hive of B2B, your ‘what’ – the services or products you offer – is important, but what truly distinguishes you is the ‘why.’

B2B Marketing 93

B2B Marketing B2B Advertising Agencies Paid Search Agency 93

Buzz Marketing for Technology

OCTOBER 18, 2013

Posted in eCommerce Optimization Personalization. By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Sprout Social

OCTOBER 11, 2022

By incorporating employee advocacy into your recruitment strategy, you can amplify your open job posts while inviting your team members to infuse their personal experiences into their social messages. When announcing new partnerships with other industry leaders and brands, lean into employee advocacy to generate major buzz.

Marketing & Strategy 130

Marketing & Strategy Curation Thought Leadership Content 130

markempa

JUNE 14, 2005

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

Buzz Marketing for Technology

FEBRUARY 9, 2010

Tags: Communications Communities Content Marketing Inbound Marketing Interactive Marketing PR Personal Branding ROI Social Media Social Networking.

Trust Marketing 100

Trust Marketing Communities ROI B2B Marketing 100

PureB2B

JANUARY 3, 2022

This person not only develops strategic methods of attracting in-market buyers; they’re also responsible for nurturing potential customers—warming them up just enough so they’ll continue down the path to conversion. But among all sales roles, the one most essential to a company’s profitability is the lead generator.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

Animalz blog

MARCH 21, 2024

The ROI of this approach has only increased as the content landscape gets noisier. Their Resources section is a true library, with comprehensive guides on everything from performance reviews to career growth. This approach has helped them rank for incredibly competitive keywords and establish themselves as a go-to resource in the HR space.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Martech

APRIL 26, 2023

I had four interviews, and one actual job that lasted about six weeks because the person who had left decided they wanted to come back, so they let me go. If you can’t dedicate 90 days then I’m not the person for you. “ Here’s their ROI, here’s their audience. This is the person you need to use.”

Paid Search Agency 79

Paid Search Agency Advertising Agencies Work Management Budget Programs 79

seo.co

MARCH 12, 2021

A personal trainer’s stretchy business card that resembles an elastic resistance band. If you’re okay with being controversial and potentially ruffling a few feathers, astroturfing could provide a good opportunity for high-ROI guerrilla marketing. Buzz Marketing. Buzz marketing could be described as the opposite of astroturfing.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

CoSchedule

JANUARY 27, 2023

The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message here is simple: don’t be afraid to show your brand personality, voice, and values. What Are The Elements Of Successful Social Media Marketing?

Social Media 126

Social Media Social Marketing Examples Planning 126

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

markempa

MAY 13, 2007

« How Lead Nurturing Improves Lead Generation ROI | Main | Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork » The Difference Between ROI and Marketing Accountability Whats the difference difference between ROI and marketing accountability? We all want our ROI, and we want it now!

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120