KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

ClearVoice

FEBRUARY 17, 2021

A business generally considers creating a microsite when they’re launching a new product, service or brand that they consider big enough and special enough to merit a space of their own on the web. Because you have a new product, service or brand that you consider big enough and special enough to merit an online home of its own.

Microsite 98

Microsite Landing Pages Case Studies Buzz 98

Biznology

MAY 21, 2018

Did you notice the buzz about Avengers: Infinity War on various social media platforms? Boost personal growth. Today, there are various metrics that a business can track, which are all crucial for their success and that of their social media customer service. Support and manipulate the objectives of a business. Response Rate.

Social Media 96

Social Media Service Ideal Customer Profiles Media 96

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Seems like personal counts get the most love, right? Include invitations for customers to promote hashtags on-site, in-person and via email (see an example below). Provide customer service that overdelivers.

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Sprout Social

NOVEMBER 29, 2021

Seventy-one percent of consumers found themselves using social media more in the last year than ever before and 34% say they’re using it to learn about products, services and brands. Building buzz around your brand does more than just boost your reputation. For questions about the data, please contact pr@sproutsocial.com.

Buy 143

Buy Brand Identity Branding eCommerce 143

Convert

SEPTEMBER 21, 2020

Do influencer marketing and PR. PR is the quintessential form of marketing. Influencers who advertise anything and everything won’t attract the same kinds of revenues like smaller influencers whose audiences are actually very interested in your product or service. Let’s look at an example. Image source: zomasleep.com.

Tactics 98

Tactics Marketing Automation Services Planning Paid Search Agency 98

Walker Sands

AUGUST 14, 2019

Right now, our office is buzzing with excitement because Walker Sands has been listed on the 2019 Inc. We kicked off the year by opening our brand-new Seattle office , which has since grown into a seven-person team working with top tech companies in the PNW. Back then, we were a 20-person team making strides in the B2B tech space.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency Advertising Agencies Companies 40

Hubspot

SEPTEMBER 5, 2019

Many businesses think that if their product or service is spectacular, it will speak for itself; they'll need very little marketing effort for it to take off. The more specific the problem, the more personal it is to your target audience. To be clear, this problem doesn't need to be particularly emotional to be personal.

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

KoMarketing Associates

AUGUST 19, 2013

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

markempa

JUNE 14, 2005

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

Convince & Convert

OCTOBER 24, 2014

Dave Murray ‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. 19% say product marketing owns it, and down at 13% there is a tie between PR and the social media team. DaveMurr Tweet This. The Big Two: Dave Murray.

Social Media 149

Social Media Advertising Channels Marketing Management Media 149

SmarkLabs

JUNE 13, 2022

An ideal client profile (ICP) describes characteristics of a business that make it an optimal fit for your products and services. Reviews can also reveal immeasurable value regarding the positive experiences and pain points consumers have using your competitors’ products and services. Define Buyer Personas & Ideal Client Profiles.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

markempa

JUNE 16, 2006

» PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. You can now reach your potential customers directly with your PR. This is called PR 2.0. Has your PR firm told you about this yet? This is called PR 2.0.

PR 120

PR Lead Generation Rules Generation 120

Rev

JUNE 14, 2019

Credit where due, the PR team has done a masterful job of getting all those high-value B2B marketing buzz words in. So, from personal experience, I’ve got a good inkling of what happens next. Changes to the legal framework of your service provider-client agreements. Account-based marketing? Oh, hells yes.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Include a quote from your president, CEO or person in charge of the launch, but don’t let them use meaningless words. Make sure you give your new customers a personal story to share.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. In much the same way that I am just the right person to solve all that ails you here. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

markempa

JUNE 16, 2005

« Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up | Main | Marketing to Small-Medium Businesses Via IT Consultants & Resellers » B2B Marketing and PR Internship Wanted: an exceptional college student to work with me on special projects. Journalism students will also be considered.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

SmartBug Media

OCTOBER 30, 2020

This could mean the difference between a 50 person event versus a 1,000+ person event. Promoting your event through email is a great way to get the word out, generate excitement and buzz, and drive turnout. Create a Facebook event, LinkedIn group, and hashtags to engage potential attendees and create buzz.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. That’s how we got DoorDash as our customer; that’s how we got Rappi (a few-thousand-person company) as well. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Webbiquity

JANUARY 21, 2011

Most people hate the idea of “selling&# themselves, whether a job seeker vying for a new corporate role or an independent consultant looking to develop business for his or her services. Providing great service and results led to more business and new business. Think about how you deliver your services to your clients.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

JUNE 20, 2011

Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. The more active a person is in social media, the more time it naturally takes up (e.g. Google settled a lawsuit last fall relating to its Google Buzz service. Social media is the new PR. The solution?

Social Media 100

Social Media Peer-to-peer Media PR 100

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Each of the 27,000 companies that use the service had the same goal – to share their pitch.

Social Media 115

Social Media SEO Marketing Websites PR 115

Launch Marketing

JULY 3, 2018

Launching a new product or service requires a lot of time, financial resources and energy to come to fruition, and success is not always guaranteed. Those personas can also be leveraged down the line when it’s time to develop personalized content marketing strategies. What are your audience’s pain points?

Product 72

Product Webinar Metrics Buyer Personas Adwords 72

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. I first got interested in the idea of bottom-up knowledge management, focused on the unique needs of each front-line employee, in 2003, my last year as Global Director of Knowledge Innovation for a major professional services firm. MADE IN CANADA. trust your instincts. <

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. Marketers have been using change detection and notification services like Google Alerts and Mention since 2003. Improving customer service touch points. Example 5: Macy’s 24/7 customer service hotline. Sentiment analysis and client monitoring.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) So also effective at 5pm today, I will be leaving BearingPoint after 5 1/2 years and entering Avaya as their Global Managing Director of Services Marketing.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Convince & Convert

DECEMBER 29, 2010

The 8 Wrong Questions PR Firms Are Asking About Social Media. Since I work with a lot of agencies all over the world, the content in this post was very personal and visceral. A terrific, relevant guest post from my friend Katie Van Domelan (now the client services manager at Cotweet – one of my clients). She nailed it.

Social Media 127

Social Media Media Best Practices Buzz 127

Biznology

FEBRUARY 3, 2017

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. SPOTIFY : Created a very clever personalized video in December of 2015. PWC : Has managed Oscar -balloting for 82 years.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketers may never have the same amount of buzz as those in B2C and thats okay.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

markempa

MAY 23, 2005

« Peformance Measurement, Corporate Culture and the CMO | Main | 2 New RSS Feeds for the B2B Lead Generation Blog » Blueprint for Personal Lead Generation Success Do you generate your own leads? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 As you know it doesnt always stay that way.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

MAY 12, 2010

So clients ignoring social channels and networks need to realize that traditional venues will continue to lose ground and their products and services will be left behind if they don't do as you've suggest and try those 'green eggs' [link] cheryl andonian RT @jaybaer: Would You Try It With a Fox? Im Jay Baer.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Marketing Insider Group

FEBRUARY 12, 2013

Todd is the VP of Thought Leadership & Marketing at Kelly Services. PR was an obvious early hit. So imagine if just 10% of that group – and personally I think that’s conservative – were motivated to share SAP content with their social networks each week. What do you see happening in Content Marketing today?

Work Management 100

Work Management B2B Thought Leadership Content Marketing Management 100

Webbiquity

JUNE 23, 2010

You don’t update your product features every day, the descriptions of your services stay pretty much the same, your hours of operation don’t change, your address doesn’t change unless you move the business (an infrequent event for most enterprises), and your “about the company&# is only revised when major developments occur.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Buzz Marketing for Technology

JUNE 6, 2012

Your CEO asked you to put together a list of influencers but you know the score- every famous person is inundated by such requests and you feel your product or service will be lost in the noise. Financial services product? You can then turn to your PR agency. Wouldn’t it be amazing to have Alan Greenspan stump for you?

CMO 100

CMO PR Social Media Ad Agencies 100

Bluetext

MAY 5, 2023

For example, you may want to provide your high-value clients, key partners, and investors with a personalized introduction to your new brand. An effective communications strategy prepares your customers and investors for what’s to come and creates buzz around the new brand. Make it count. Is your brand ready for a refresh?

Activities 26

Activities Tactics Brand Identity Branding 26