markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

Trade Press Services

MAY 6, 2024

That’s why pre-show marketing is essential to creating a buzz around the show and your participation in it. This could be a white paper that explores a topic you discussed or an invitation to another event that aligns with their interests. Pre-show marketing isn’t just about getting attendees to visit your booth.

Trade Show 101

Trade Show Marketing Management Planning B2B Thought Leadership 101

Marketing Insider Group

OCTOBER 20, 2020

When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. Develop content marketing like videos, blogs, or podcasts to create a buzz. The topic is essential for driving registrants and engaging with your audience.

Webinar Metrics 334

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 334

Launch Marketing

AUGUST 25, 2021

And content marketing is particularly influential in stimulating buzz and discussion. When compared to articles, eBooks, white papers and other long-form written content, blogs are typically the shortest in length, making them helpful for releasing tidbits of information about a new product.

Product 133

Product B2B FAQ Verticals 133

NuSpark Consulting

FEBRUARY 24, 2018

Demand generation strategies and key tactics include developing programs aimed at promoting new product features, building consumer “buzz,” engaging existing and prospective customers with orchestrated touch points throughout the process of optimizing lead conversion and the sales cycle.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

Hinge Marketing

MAY 23, 2016

8) White Papers or e-Books. One of the most common online lead generating techniques, white papers can establish credibility and generate qualified leads. You can offer the white paper on your website (either available free or behind a registration screen), or you can distribute it through third-party services.

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 120

Martech

JUNE 4, 2024

There is a lot of buzz around HockeyStack, and Canberk is going to talk a little bit about HockeyStack.But more importantly, what we’re going to talk about is lead generation vs. demand generation. Like I said, there’s a lot of buzz around HockeyStack. It’s gotten a lot of buzz on LinkedIn.

Lead Gen 110

Lead Gen Lead Ranking Marketing Qualified Leads Demand 110

SmartBug Media

SEPTEMBER 24, 2021

They can promote and host your e-books, blog posts, webinars, articles, case studies, or white papers on their site for an agreed-upon duration of time (or indefinitely, if you play your cards right). A content syndication strategy helps your company share specifically targeted content with new and relevant audiences. Spread the word.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Oktopost

APRIL 14, 2023

Real-life example: A social media manager for a B2B company was tasked with promoting a white paper on multiple social media platforms. For example, imagine a company that is launching a new product and wants to create a series of Stories to build buzz and excitement around the launch.

Social Media 62

Social Media Work Management Tools Media 62

Everything Technology Marketing

JUNE 27, 2013

But what’s behind the buzz and growing popularity of content marketing? The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. Download the new B2B Content Marketing Report to find out.

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

ANNUITAS

JANUARY 28, 2014

While the buzz about content marketing continues, it still seems to be quite a challenge for most marketers. Case Studies receive a value of 10 points, White Papers 15 points and a Webinar attendance is 25 points. Add all of these together and you have a “qualified lead.”

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Strategy 100

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. White papers: 55% (compared to 60% in 2020). So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce. Post on Google Buzz. Tweet This!

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

ViewPoint

FEBRUARY 4, 2014

But are they perusing your homepage, or downloading a white paper? Don’t worry about buzz words, like “Big Data.” Get these segments to your website and look at what they do when they get there. Are they dipping into your features set? Hurrah, it’s a warm lead! Don’t get excited, we may just be talking about a prospect here.

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

Webbiquity

FEBRUARY 8, 2011

You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site). Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here. Post on Google Buzz. There’s much more.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

In our most recent white paper entitled Stage-Gate success: How the social web drives product development , we examine the role of social media analysis and data in the product development process, using the example of the highly regarded Stage-Gate ® Product Innovation Process. Related posts: How important is real-time data?

Process 100

Process Validation Social Media Buzz 100

Marketing Craftmanship

APRIL 8, 2011

Distracted by all the social media buzz, it’s easy for a company to lose sight of the fact that their website remains the mother ship of brand expression and commerce. For many firms, “build it once & fill it with stuff” is considered effective website management. Dump the dated material and put a bullet in the blog.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Buzz Marketing for Technology

JULY 1, 2015

Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. 75% of would-be buyers say thought leadership helps them determine which buyers to put on their short list.

Thought Leadership 100

Thought Leadership Lead Ranking SME Paper 100

Writing on the Web

JUNE 27, 2011

I will proclaim it to be a rousing success for saving you time and energy whenever you’re faced with writing for your ezine, blog, web pages, press releases, and even white papers. Edit your work so that it is appropriate for article directories, press releases, white papers. Post on Google Buzz.

Autoresponders 100

Autoresponders Digg Press Paper 100

SnapApp

APRIL 5, 2016

Do you reshare your white paper that was a hit six months ago or promote your latest webinar? Whether you follow college basketball or not, it’s hard to escape the buzz of the busted bracket. Smart marketers take advantage of this ongoing buzz with their own bracket categories. Patrick’s Day.

Campaigns 48

Campaigns Buzz Paid Search Agency Impressions 48

Hinge Marketing

MAY 12, 2016

White papers : One of the most common online lead generating techniques, white papers can establish credibility and generate highly qualified leads. You can offer the white paper on your website (either available free or behind a registration screen ) or distribute it through a third-party service.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Marketing Websites Generation 48

Marketing Interactions

APRIL 21, 2017

What he said can be paraphrased as: If there is no buzz about your company online, I won’t consider your product as a viable choice. He also says he reads white papers, does his due diligence, looks for facts and data to back up company claims, and talks to vendors. For context, this is a B2B SaaS product.

Peer-to-peer 100

Peer-to-peer Lead Gen B2B Vendors 100

markempa

APRIL 24, 2009

Please confirm the client’s availability to speak prior to submitting. Advanced expert training sessions on one particular tactic featuring scientific/statistical data, test results/real-life campaigns and creative samples.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

distribion

JANUARY 7, 2021

It takes time to create strong buzz and word-of-mouth. Special e-books or white papers are common examples: in-depth content that your audience can still get for free as long as they subscribe to your email list. The important thing to know is that your email list isn’t going to turn into a 20,000-name behemoth overnight.

Email Marketing 40

Email Marketing Organization Ad Building Word of Mouth 40

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

Best Practices 100

Best Practices Paper Social Media Public Relations 100

The ABM Agency

JANUARY 28, 2021

Blog posts, webinars, and white papers help to establish your company as a reliable industry resource. A fully integrated strategy that drives results, demand generation brings value across the board—from generating product buzz to increasing your ROI. What are the Benefits of Demand Generation? .

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

Writing on the Web

AUGUST 9, 2010

Post on Google Buzz. Tags: About Blogs Article Ideas Content Marketing Getting Read On Writing Better Online Persuasion Writing Great White Papers blog writing business writing writing reports. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed.

Tips 100

Tips Business Digg Marketing Proposals 100

Buzz Marketing for Technology

FEBRUARY 2, 2009

BuzzGain is an ideal DIY solution for PR check out their white paper the 5 Steps to DIY PR Pricing for BuzzGain starts at $99 per month for companies under $100m in revenue, $100m - $1 billion is $500 per month, those with over $1b is sales is $1,000 per month. Tags: PR Buzz Marketing.

PR 100

PR Marketing Management Buzz Startups 100

markempa

AUGUST 12, 2013

Tweet As marketers, we’ve all heard the buzz about native advertising. When I first started to hear the buzz around native advertising, I immediately thought back to my high school cross country days. We’ve heard how it’s going to revolutionize advertising and begin to phase out traditional display ads. Not really.

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

SmarkLabs

JUNE 13, 2022

This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. This includes all marketing efforts to help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Content4Demand

JULY 16, 2019

E-books and white papers perform best, so we should stick with those formats.” . . A lot of buzz has surrounded traditional influencer marketing that leverages authors, speakers and analysts. I’m all about doing what works, but you’ll never know what resonates with your buyers unless you try.

Content 46

Content Buzz Creativity Paper 46

SnapApp

SEPTEMBER 30, 2015

The best part of this quiz is how easy it is to share — Shark Week created the ultimate opportunity for viral content, while building buzz for a yearly event. You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing.

Personalization 48

Personalization Examples Content Marketing Planning 48

Buzz Marketing for Technology

JANUARY 21, 2010

ex dont list a white paper on YouTube). Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. Now that we are beginning to feel the relief of. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 100

Social Media Social Marketing Media Digg 100

Customer Experience Matrix

DECEMBER 19, 2006

But my never-ending quest for white papers did turn up a piece from Onyx entitled “Customer Process Management: The Real-time Enterprise depends on the merging of CRM and BPM”, available here. The Onyx paper itself turns out to be quite good. No, I don’t know who the guy in the picture is.)

Enterprise Management 120

Enterprise Management Work Management Marketing Management Process 120

Writing on the Web

JANUARY 31, 2011

I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Post on Google Buzz.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Industrial Marketing Today

APRIL 28, 2010

With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. There are examples and additional resources too.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60