NuSpark Consulting

JULY 13, 2014

Many social media experts say guest blogging is one of the most important ways to build authority for your own brand online. Let’s look at some ways you can uncover guest blogging opportunities and a few online outreach tools to help focus your search. Have the posts been shared socially? Getting Started.

Outreach 100

Outreach Rules Tools Buzz 100

Trade Press Services

MAY 6, 2024

That’s why pre-show marketing is essential to creating a buzz around the show and your participation in it. A good rule of thumb is to begin outreach six weeks to a month before the event. Leverage social media to generate excitement, promote the show, and let attendees know what they can expect at your booth.

Trade Show 83

Trade Show Marketing Management Planning B2B Thought Leadership 83

Marketing Insider Group

OCTOBER 27, 2020

Engage Attendees On Social Media. The first email can help you to determine quality leads based on those who act on your email, to inform your subsequent outreach. Engage Attendees On Social Media. Post-event social media engagement is effective for keeping the event buzz alive.

Lead Scoring 304

Lead Scoring Lead Ranking Tips Leads 304

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. There was an immediate flood of visitors immediately following the hard launch–which coincidentally coincided with our micro-influencer marketing outreach. Quelle coincidence!

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

APRIL 5, 2016

When you do outreach you never hear back from 1 so, if you’re tone deaf, you’ll just assume that everyone you reach out to with your insufficient outreach comes back with their rate sheet in one hand and their right hand out for the cash. Almost three years ago I wrote Blogger outreach is more PR than social media.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Post on Google Buzz. Since many (most?)

PR 100

PR Social Media Media Blogger 100

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 103

Social Media Paid Content Lead Scoring Lead Ranking 103

Webbiquity

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. If Google Alerts had been developed with a focus on social media, this would be it. Alterian SM2.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. If this is new to you, use websites like Moz or Ahrefs to improve your outreach.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Biznology

JANUARY 17, 2012

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. Be the catalyst of your natural social media success. Mind you, there are exceptions.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach. Lorna Jane’s multifaceted blogger outreach strategy matches the different components of their marketing strategy.

Blogger 155

Blogger Word of Mouth Case Study Case Studies 155

Lake One

JULY 20, 2023

Now HubSpot and its ecosystem of tools can support your goals in a variety of ways: If you’re an exhibitor, this could mean scanning badges and capturing leads If you’re an event sponsor, this might be running an onsite contest If you’re hosting a party, it may include a social media campaign to generate buzz And you can support broader goals, too.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 124

Social Media Work Management Marketing Management Media 124

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. In the past, PR focused on traditional media like print, radio and television for coverage.

PR 81

PR Public Relations Brand Identity Branding 81

Zoominfo

SEPTEMBER 25, 2019

Direct mail is one of the very first outreach strategies employed by businesses. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. The first of our creative outreach ideas was one of our most successful. Let’s get into it! A great return!

Paid Content 182

Paid Content Campaigns Examples B2B 182

Hubspot

MAY 9, 2023

The field is a buzzing industry that can benefit from artificial intelligence. Streamline the outreach process. 79% of sales professionals who use AI/automation in their role reported that AI/automation was important to their overall sales strategy, and the outreach process is a critical aspect of the sales process.

Generation 65

Generation Outreach Hubspot Buzz 65

Tiecas

APRIL 23, 2024

This provides visibility into engagement history and identifies the most opportune time for sales outreach. Differentiate between MQLs and SQLs: Develop lead scoring with Sales to prioritize outreach and maximize conversion rates. This addresses the long-standing challenge of attribution in manufacturing marketing.

Lead Ranking 64

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 64

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. If you’re struggling with how to use social media in your prospect outreach because your audience seems unreachable, keep reading. Amplify by Sharing.

Campaigns 156

Campaigns Ad Building Opt-out Paid Search Agency 156

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program.

Social Media 100

Social Media Social Marketing Planning Media 100

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. What we do own is our own properties.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Anteriad

MAY 31, 2023

There’s a lot of buzz around account-based marketing (ABM). Take them one at a time, or assign them around the ABM team: Engage accounts on social media and share helpful information and relevant content you’ve created. Reach out to them by sending direct messages via social media and direct mail via email or post.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

They use algorithms that pool data from all social networks, which makes finding the right influencers easy. Manual outreach is also effective, as you’re building a relationship directly with your target influencers. Do this by engaging with them on social media first. Gamification & Contests. The result?

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Valasys

JUNE 15, 2021

Social: Lately, social media are being taken seriously for hosting marketing campaigns. Since organic reach is quite limited on social media, campaigns assist in reaching out to the maximum relevant audience. Key Performance Indicators: Brand Buzz: Frequency of conversation about the brand involving the campaign.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

SpotMe Blog

NOVEMBER 15, 2023

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Determining your key HCPs will guide your messaging and outreach. Feed these insights back into your pharma CRM to optimize future outreach. Promote the event through emails, social media, and your website.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Valasys

JUNE 15, 2021

Social: Lately, social media are being taken seriously for hosting marketing campaigns. Since organic reach is quite limited on social media, campaigns assist in reaching out to the maximum relevant audience. Key Performance Indicators: Brand Buzz: Frequency of conversation about the brand involving the campaign.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Zoominfo

SEPTEMBER 25, 2019

Direct mail is one of the very first outreach strategies employed by businesses. 5 Unique B2B Direct Mail Campaigns from Topline Film As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. Toolkits The first of our creative outreach ideas was one of our most successful.

Paid Content 100

Paid Content Campaigns Examples B2B 100

xiQ

SEPTEMBER 27, 2019

xiQ provides in-depth company insights, financials, CxO buzz, SEC filings and much more, in one easy-to-use-app. xiQ uses AI to curate millions of reliable news and social media and categorizes insights into 19 actionable Sales Triggers – events that warrant immediate sales action. Personalize Outreach. Learn More.

B2B Sales 79

B2B Sales Lead Scoring Lead Ranking B2B 79

BenchmarkONE

JULY 29, 2020

Social Media Management. Social media advertising and posts are a great way to connect with your company’s fans and audience. Each social platform has easy to use tools to produce ads that help you effectively target desired demographics. Securing Media Meetings. Buying Advertising. Creating Content.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Zoominfo

JANUARY 28, 2019

Social selling has quickly become one of the most popular and effective selling tactics. As social media grows in popularity, more businesses take to social media platforms to reach their customers and prospects. Whether you’re just starting out in sales or manage your own team, we want your input!

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list.

Social Media 91

Social Media Media Ideal Customer Profiles Lock-In 91

ClickZ

NOVEMBER 19, 2020

Using what is now close to nine months’ worth of internal data points like business metrics including web traffic, social media traffic, conversion rates, customer service metrics, and comparing them to sales, as well as publicly available data on COVID-19 (e.g., Data builds on data, and your models only get better over time.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144