Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 103

Social Media Paid Content Lead Scoring Lead Ranking 103

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. If this is new to you, use websites like Moz or Ahrefs to improve your outreach.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. If you’re struggling with how to use social media in your prospect outreach because your audience seems unreachable, keep reading. Amplify by Sharing.

Campaigns 155

Campaigns Ad Building Opt-out Paid Search Agency 155

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. What we do own is our own properties.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Hubspot

OCTOBER 9, 2012

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? This post will tell you everything you need to know about integrating a community manager into your marketing department.

Social Media 28

Social Media Communities Work Management Media 28

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs? What do you think?

PR 161

PR Social Media Paid Content Media 161

Hubspot

JUNE 1, 2021

Since then, Black-owned businesses have been proactive in increasing their visibility and accessibility through marketing strategies to optimize their outreach. Use social media platforms to connect directly with your consumers. Use social media platforms to connect directly with your consumers.

Marketing Strategy 94

Marketing Strategy Marketing & Strategy Work Management Effectiveness 94

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Webbiquity

MAY 31, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Shift Communications, BuzzBlogger, Perception, Katie Lance, B2B PR Sense Blog, Cent Muruganandam, Quick Sprout, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, Express Writers, Social Media Examiner, Robbie Richards. 2) Jump Start.

Tools 100

Tools Best Practices Enterprise Management PR 100

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Scripts and templates To maintain consistency in communication, your playbook should include scripts for calls and meetings, email templates for various scenarios, and guidelines for social media interactions. Focus on innovative techniques like using social media and crafting personalized outreach messages.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

SocialPilot

JANUARY 26, 2024

Influencer marketing seems to have become the holy grail for achieving social media success of brands. However, marketers are lost in the selection process because they don’t know how to find influencers on social media who would be a perfect fit. So, it’s a proven fact that everybody loves them. in revenue.

Social Media 82

Social Media Media Brand Identity Branding 82

Optinmonster

APRIL 11, 2024

Do you want to get more email leads from your social media platforms? Want to know how to convert your social media following into potential leads? Social media is a great tool to attract an online following. In this post, I’ll share 9 ways that you can use social media to grow your email list.

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Be the catalyst of your natural social media success. All that is required is some basic prospecting.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

ViewPoint

SEPTEMBER 26, 2011

Paul is a speaker, writer and B2B social media strategist. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. There’s a lot of gold to mine on Facebook, however, if you know your objectives and how the community works. Graphic credits: Ignite Social Media

Facebook 120

Facebook B2B Marketing Planning B2B 120

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Try these 8 tactics to entice the media by Ragan.com. Pitching on Twitter?

PR 100

PR Tools Tips Blogger 100

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here.

Brand Identity 166

Brand Identity Branding Marketing Budget Planning 166

Parse.ly

SEPTEMBER 26, 2022

Social media analytics tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Social media traffic is also difficult to understand in Google Analytics. Social media analytics tools. Sprout Social.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Hubspot

JUNE 23, 2022

Leverage social promotion. When it comes to selling NFTs, outreach is the name of the game. In other words, to succeed in this community, you need to actively engage with it. Consider sharing time-lapses, fragments of your work, or behind-the-scenes content to generate buzz. Here are a few tips to do just that: 1.

Tools 66

Tools Case Studies Tips Buzz 66

Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. The next 40 came from a combination of friends, entrepreneurs, different people we met in the city, different finance teams, but also some level of cold or semi-cold outreach. That’s why they work. In B2B, it always starts with hand-to-hand combat.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. This has proved to be spot on when it comes to a social media campaign.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Parse.ly

APRIL 6, 2020

Social media analytics tools. Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Social media traffic is also difficult to understand in Google Analytics. Social media analytics tools. Sprout Social.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Hubspot

AUGUST 24, 2017

Given the plethora of other places to spend, it’ll be hard to justify spending on direct mail over, for example, paid content promotion on social media if your target audience is addicted to their smartphones. If your target customers don’t check their mailboxes often, they’re probably not a good fit for direct mail.

Inbound Marketing 78

Inbound Marketing Marketing & Strategy Marketing Strategy Landing Pages 78

Content Standard

DECEMBER 1, 2014

Brands that achieve success with Instagram understand what their audience likes—both in the word’s standard meaning and its social media meaning. It uses the social media platform to connect with its audience in a unique, effective way. Photo Source: Posted by @BenandJerrys on Instagram, credit to @marensdelights.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Brand Identity Branding 40

MLT Creative

FEBRUARY 6, 2012

Last week in B2B marketing the B2B blogosphere is buzzing about learning from big event masters, asking the right questions, copywriting brainstorming, and more. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. iMedia Connection.

Tactics 40

Tactics B2B Marketing B2B Paid Search Agency 40

WebMarketCentral

FEBRUARY 26, 2009

Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach. The same goes for social media technology. In this case, social media isn't only for virtual events.

Social Media 20

Social Media Media Web 2.0 PR 20

Hubspot

MARCH 25, 2015

Bloggers are trusted voices who can bring in customers and help you build your community. They''re capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently. Want to achieve worthwhile results from your blogger outreach efforts? 7 Helpful Tools for Blogger Outreach.

Blogger 28

Blogger Tools Peer-to-peer Outreach 28

TrustRadius Marketing

JUNE 21, 2018

They attract plenty of followers on social media. Once you have this information, you can begin to identify the individuals and entities that are creating the most buzz around specific keywords. Chances are, you already know who has positioned themselves as a respected leader in your field or in your community.

B2B Marketing 40

B2B Marketing Social Marketing B2B Planning 40

Oktopost

JANUARY 12, 2021

A long time ago, in an internet marketing landscape far away, B2B marketers could get away with ignoring social media. Everything changed once social media took over the world. Still, many companies struggle to find effective ways to connect with their customers on social platforms. But not anymore.

Storytelling 95

Storytelling Social Media Media Brand Identity 95

Convince & Convert

JULY 13, 2010

Naturally, I asked about his interest in mastering social media for his clients. Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Why not try spending time commenting in your targets’ community blogs?

Social Media 140

Social Media Media PR Webinar Metrics 140

Top Rank Marketing

MAY 20, 2024

This is where we utilize a combination of SEO and SEM tools, influencer marketing and social media platforms, along with manual searches to identify competitors and uncover strategic insights. Step 5: Building relationships and outreach Influencers are the most important part of your campaign – but they don’t have to work with you.

B2B Marketing 106

B2B Marketing Advertising Agencies Budget Programs B2B Thought Leadership 106

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? If they are social media savvy, you can follow up via Twitter direct message.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

B2B Marketing Savvy

SEPTEMBER 28, 2009

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Read time = 3-4 minutes) With the buzz around social networking, I’m struck by how small the conversation seems to be regarding investor community/investor relations.

RSS 40

RSS Paid Search Agency Social Networks Buzz 40