Lenny's Newsletter

SEPTEMBER 5, 2023

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. For your first set of customers, trust is the key. That’s how it started.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Sprout Social

JANUARY 16, 2020

The same rules apply to viral marketing in which followers and customers share a brand’s content because their message or ad is buzz-worthy. Although the brand saw some criticism for their bait-and-switch, the numbers don’t lie in terms of how viral marketing campaigns can produce results in the form of buzz and media attention.

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. If it sounds easier than scouring Twitter profiles, that’s because it is! For starters: Personalize the message. Add a personal ending to a tweet.

Brand Identity 165

Brand Identity Branding Marketing Budget Planning 165

Content Standard

FEBRUARY 2, 2023

What’s the buzz around ChatGPT? Personalization For example: Taking a piece of content and using AI to incorporate specific language or topic considerations that are relevant to a particular audience type. OpenAI triggered a media frenzy when it opened its ChatGPT interface for the public to engage with.

Marketing AI 117

Marketing AI Lead Ranking Generation Paid Search Agency 117

Scoop.it

SEPTEMBER 7, 2021

The key is using it in combination with social media marketing channels, such as Facebook and Twitter. Social media platforms are a way to reach out to and connect with prospective clients directly and in a more personal setting. Activate social sharing options in your email newsletters. Present new platforms for interactions.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

SendX

AUGUST 31, 2021

It assumes that the person signing up can be either a traveler looking for their stay or can be a host looking to open their home for guests. Birchbox offer email Birchbox is a company offering subscriptions on personal care, beauty and grooming products. It's a very warm email. Copy is short and to the point. Easy to skim through.

Email Marketing 259

Email Marketing Campaigns Examples Enterprise Management 259

ClearVoice

NOVEMBER 7, 2019

Convincing a brand or person to sign on the dotted line and make a commitment to exploring your expertise over time is no easy task — but it can be accomplished. Here, she was responsible for all customer-facing content, from newsletters to web copy and more. Or as she puts it: “never eat alone.” “I

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

ConvertKit

JUNE 4, 2021

During Tim Grahl ’s From Zero to Platform: The First 3 Steps to Start Your Book Marketing webinar, he said: What’s easier: work to get 10 million followers on Twitter, or work with someone who has 10 million followers on Twitter to promote your book? Make sure you personalize this section as much as possible. Make the pitch.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). Buzz Marketing for Technology.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Parse.ly

AUGUST 22, 2019

The point of tension arises around behavioral tracking: I want to trust that my personal information remains secure and in my control. Twitter has a third of Instagram’s users, but sends 6x the traffic. . They signify a type of “buzz,” and can be a proxy for brand awareness. How social interactions factor into referrals.

Social Media 81

Social Media Traffic Media Privacy 81

Hubspot

MAY 14, 2019

Buzz Marketing. Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Personalized Marketing. Conversational Marketing. Event Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up for your email updates when you send one out, that person will receive it in almost every case. If someone signs up to follow your company on Twitter, when you tweet will that person see it? If someone signs up to follow your company on Twitter, when you tweet will that person see it?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Hubspot

AUGUST 29, 2019

PRNEWS started as a weekly print newsletter over 70 years ago, and today still serves as a comprehensive, go-to resource for the PR community. Three posts to check out: Do Brands Really Need to Be on Twitter? The Future Buzz. Female Agency Leaders Are Breaking Through the Glass Ceiling. Brand Mascots: A Dying Breed?

PR 76

PR Paid Content Public Relations Paid Search Agency 76

Liveintent

JANUARY 12, 2022

There’s a buzz in the air and, no, it’s not just those cicadas emerging from their 17-year subterranean slumber. It’s a mounting concern about newsletter subscription fatigue — the idea that consumers will get tired of email newsletters, their inboxes oversaturated with branded messaging. Do you hear that?

Newsletter 77

Newsletter Custom Publishing Work Management Emarketing 77

EveryoneSocial

FEBRUARY 16, 2017

Personal Touch. That’s just the thing, though: email is best when sending out a newsletter or message that applies to a great big audience. It’s not so great when it comes to reaching out to individuals, something that B2B companies should be paying attention to if they want to establish a brand that attracts consistent buzz.

Lead Ranking 95

Lead Ranking Generation Leads Lead 95

Writing on the Web

DECEMBER 15, 2010

Do you use social media like Facebook , Twitter or LinkedIn ? Subscribe to e-newsletter and blogs? Right now I’m not spending much time on LinkedIn or Facebook or Twitter, and I know I should. I feed information to them every day and respond to requests, even when I’m not actively marketing in person.

Ning 100

Ning Digg RSS Aggregators 100

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

SnapApp

DECEMBER 15, 2014

I’ll promote it on Twitter. your social channels (Twitter, LinkedIn, Facebook, YouTube, Google+, Pinterest) . your email list & newsletter . your social channels (Twitter, LinkedIn, Facebook, YouTube, Google+, Pinterest) . your email list & newsletter . We have that new piece of content. your blog .

Promotion 48

Promotion Banners Funnel Advertising Lead Scoring 48

Hinge Marketing

MAY 20, 2019

The Internet has become so much a part of our personal and professional lives, that it has changed the way businesses find and select service firms. Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material. E-newsletters.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? How can I help you?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Single Grain

OCTOBER 31, 2023

You’ve probably noticed that newsletters are making a huge comeback lately, with revenue figures running into the millions for some creators. Which means the lucrative potential of newsletter advertising is worth exploring. It’s no wonder these platforms are killing it when it comes to generating buzz for brands.

Newsletter 52

Newsletter Cost per Acquisition Advertising Channels Advertisements 52

RebelMouse

APRIL 18, 2019

Features like newsletter promos, the cadence of promos, custom promos, content structure, custom layouts, and infinite scroll implementation are intuitive to creators, curators, and editors alike on our platform. Our Layout & Design tool makes the customization and styling of these features easy for a product person to implement.

CMS Development 40

CMS Development Product CPO Buzz 40

RebelMouse

APRIL 18, 2019

Features like newsletter promos, the cadence of promos, custom promos, content structure, custom layouts, and infinite scroll implementation are intuitive to creators, curators, and editors alike on our platform. Our Layout & Design tool makes the customization and styling of these features easy for a product person to implement.

CMS Development 40

CMS Development Product CPO Buzz 40

Hubspot

JUNE 1, 2021

Platforms like Twitter, Instagram, TikTok, and Facebook have unique features. The benefit of being an entrepreneur is that it guarantees a person the freedom to choose who they want to serve. Business owners can conduct these offers via social media and newsletters or their website to garner participation.

Marketing Strategy 93

Marketing Strategy Marketing & Strategy Work Management Effectiveness 93

Optinmonster

MARCH 5, 2021

Plus, you can use the inline text editor to modify the messaging and make it more personal to your brand and target audience: This allows you to easily create professional-grade and high-converting campaigns like popups, floating bars, fullscreen welcome mats, and more. Signing up for your newsletter. Patrick’s Day.

Tools 89

Tools Work Management Marketing Management Paid Search Agency 89

Parse.ly

SEPTEMBER 26, 2022

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Vidyard

JANUARY 26, 2017

I started mostly as a copywriter and social media person, and just grew from there.” Personally, the most important metric for me to be paying attention to is content consumption. We led a Twitter chat last year for those in the educational assessment. I love the MarketingProfs newsletter!

Peer-to-peer 50

Peer-to-peer Content Webinar Metrics Conference 50

Convince & Convert

JULY 5, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. Then Linkedin.

Social Media 115

Social Media Media Paid Search Agency PR 115

Writing on the Web

JULY 5, 2010

Then along came the Internet, blogs, Twitter and Facebook: Overnight, it seems, our online social lives and writing was pulled back into conversational mode. Imagine this person’s pains, pleasures, pastimes and passions. Imagine this person’s pains, pleasures, pastimes and passions. If you are a funny person, make them laugh.

Ning 100

Ning Digg Buzz Blogger 100

Convince & Convert

AUGUST 24, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: It’s Time for Real-Time Why Social Supports Email in the Interactive Marketing Hub I Get By With a Little Help From My Friends [link] Paige Holden Hey Jay! link] jaybaer I know.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Hubspot

FEBRUARY 1, 2021

And don’t worry about emailing each person manually. Rather, use an email marketing service to send a personalized email to your contacts and prospects. If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Convince & Convert

JULY 27, 2010

Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. They like it. They’re pretty good at it.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Have you tried out Flowtown?

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Optinmonster

APRIL 11, 2024

It’s so easy to get carried away with the idea of thousands of X.com (formerly Twitter) followers and Facebook fans. You can talk to your customers on a 1:1 basis directly in their inboxes, personalize your communication, and improve your sales and marketing metrics. But running a Twitter chat session is an exception to that norm.

Social Media 88

Social Media Media Ideal Customer Profiles Lock-In 88

SnapApp

MARCH 27, 2018

Follow her on Twitter @KatieMartell and subscribe to The Worlds Best Newsletter at Katie-Martell.com. . . I read somewhere that the average person ranks the fear of public speaking higher than the fear of death. . If your goal is to advance your career by increasing the exposure of your personal brand, then go for it.

Tips 67

Tips Marketing Proposals Peer-to-peer Curation 67