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Consumer behaviors, email newsletters, and subscription fatigue with Mark Stenberg

Liveintent

“Wherever you are with your newsletter strategy, the best thing that you can do is whatever you have the capacity to do at that moment,” he says. ” We caught up with Stenberg to get his insights on the growth of email newsletters, threats of subscription fatigue, and the key to driving audience engagement.

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How to Maximize Trade Show Success: Tips for Pre- and Post-show Marketing

Trade Press Services

While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences. Connecting with your prospects and clients in person is a main driver for sales and marketing, and events are still a top choice for this.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. For your first set of customers, trust is the key. These were our ICPs.

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10 metrics to track influencer marketing success in 2024

Sprout Social

One person can see a post multiple times, so the impressions will always equal or exceed reach. Earned media/press mentions Earned media refers to the publicity a brand receives through organic channels, such as press coverage or media mentions, rather than through paid advertising.

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

This helps the outlets who don’t want to copy-and-paste a press release. I loved a recent social post of yours detailing how you got lots of regional press for a group of local credit unions. So I went back to the original press release sent, and I re-sent it with this extremely simple pitch. Thank you, Tracey .

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Marketing vs. Public Relations

BenchmarkONE

Whereas, public relations is defined as “the professional maintenance of a favorable public image by a company or other organization or a famous person.”. Yet, creating content for newsletters, websites, blog posts, landing pages, and whitepapers requires a bit more heavy lifting and strategy. Probably not. PR-Related Tasks.

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What is viral marketing (and does it actually work in 2020)?

Sprout Social

The same rules apply to viral marketing in which followers and customers share a brand’s content because their message or ad is buzz-worthy. Although the brand saw some criticism for their bait-and-switch, the numbers don’t lie in terms of how viral marketing campaigns can produce results in the form of buzz and media attention.