With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner. The truth is, LinkedIn can be extremely useful -- especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve. 20 Hidden LinkedIn Tricks. Track company buzz. MORE >>

LinkedIn has quickly become one of the most effective and business-savvy social networking sites. To help those in the sales industry, the following groups and channels are among the most influential and valuable on LinkedIn. technology, software, strategy, social media, blogging, LinkedIn, Facebook, Twitter and more. technology, software, strategy, social media, blogging, LinkedIn, Facebook and Twitter. Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators. LinkedIn’s largest Marketing & PR Innovation Group. SalesBlogcast.com. MORE >>

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. Nearly half of B2B marketers using social media view LinkedIn as an effective channel, while only one in three say the same of Facebook. How to Optimize Your LinkedIn Profile. New LinkedIn Features. MORE >>

You can create social buzz with PR. It’s easy to create Facebook, LinkedIn and Twitter pages, but it’s hard to engage an audience on an ongoing basis. B2B marketing B2B Social media Content Creation Strategies Marketing Automation content pr public relations SEO social buzz whitepapersPublic relations is perhaps the oldest form of marketing. As such, some digital marketers may view it as a world apart from their own and ignore it because it seems irrelevant. But in our view, nothing could be further from the truth. PR is a vital part of marketing automation. Does Sales. MORE >>

Drawing on the agency’s successful social marketing strategy, the talk, ‘Create a buzz around your brand using Social Media’ will cover key topics including: Effective use of Facebook, Twitter and LinkedIn. Create a Buzz around your Brand using Social Media’ is part of a series of workshops on online marketing, at the conference ‘Harnessing the Power of the Internet’. Tomorrow People’s marketing manager Alistair Norman will share key insights on the benefits of social media for brands, at the conference ‘Harnessing the Power of the Internet’. Speeding up the buying process. MORE >>