ClickZ

FEBRUARY 1, 2022

Strong retention can also lead to what still stands tall as one of the most valuable marketing tools around, even in this digital age: word of mouth. If your customers are all new to you, you may lack these truly loyal investors who breed new customers through the supremely valuable buzz of word of mouth.

Acquisitions 124

Acquisitions Tips Word of Mouth Work Management 124

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Martech

JUNE 21, 2023

Dig deeper: 6 tips for optimizing LinkedIn content for B2B marketing Unlocking the potential of employee advocacy in content marketing Look at your employees’ personal networks as an untapped reservoir of opportunities. It’s word-of-mouth marketing, supercharged for the digital age. The secret to their success?

Marketing & Strategy 133

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 133

The Lead Agency

MAY 10, 2023

Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Increased Brand Awareness: Social media is a game-changer when it comes to spreading the word about your brand. Embrace the social media wave and reap the rewards.

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Brandpoint

SEPTEMBER 16, 2019

There are two major reasons why social advocacy is important to businesses: it builds brand credibility and generates buzz. Your CEO has a lot of followers on social media, as well as thousands of connections on LinkedIn. Generates Brand Buzz. Brand buzz can come from all of the examples above. So … now what?

Buzz 98

Buzz Word of Mouth Thought Leadership Trust Marketing 98

B2B Digital Marketer

MARCH 31, 2022

Michael “Buzz” Buzinski is a life-long entrepreneur, a digital marketing thought leader, an author, and the Chief Marketing Officer of Buzzworthy Integrated Marketing. 11:57 – Word-of-mouth marketing vs. building authority in content marketing. 29:48 – Lessons learned by Buzz. Michael’s LinkedIn: [link].

Work Management 52

Work Management Marketing Management Service B2B Marketing 52

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

MAY 14, 2019

Buzz Marketing. Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Word of Mouth Marketing. Stealth Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Buzz Marketing for Technology

NOVEMBER 9, 2011

I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Lenny's Newsletter

SEPTEMBER 5, 2023

We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. So they were all cold through LinkedIn. The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ According to 72% of our LinkedIn community , the answer is yes. Building buzz around your brand takes an eye for both experimentation and data. Harness the power of hashtags.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Smashmouth Marketing

JULY 1, 2010

Accelerate word of mouth marketing (WOM) - How many of you bought iPhones because someone let you hold it? Testimonials and referrals (word-of-mouth marketing) is one of the best -- if not the greatest -- source of new prospects for most companies. Create tools, buzz and reasons for customers to bring you prospects.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Buzz Marketing for Technology

OCTOBER 19, 2011

It’s easy to get caught up in the buzz, and the hype, around social media. 2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? The answer is always a bit different depending on the product or service.

Social Media 100

Social Media Social Marketing Media Word of Mouth 100

Content4Demand

MAY 17, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study determined that brands are surprisingly unaware of the impact of thought leadership on their businesses. Food for Thought Leadership.

B2B Thought Leadership 50

B2B Thought Leadership Thought Leadership Content Word of Mouth 50

Outgrow

NOVEMBER 24, 2019

In fact, there are thousands of groups on Facebook, LinkedIn, Quora, and Reddit that cater to different kinds of audiences. Many of these groups are buzzing with discussions, debates, and conversations. This increases the chances of your giveaway/contest gaining more traction through the word-of-mouth.

Practices 52

Practices Best Practices Peer-to-peer Long Tail Marketing 52

Hinge Marketing

MAY 20, 2019

In traditional services marketing, a firm goes out into the world and steadily builds awareness and trust —through networking, public speaking and word of mouth referrals. Social media, especially LinkedIn and Twitter, can be important channels to speak directly to your audience, answer questions and promote your educational material.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Martech Advisor

AUGUST 26, 2019

Besides the product placement aspect that was apparent throughout the season, brands were involved in marketing campaigns right from when the pre-buzz stage. Word-of-mouth marketing (WoM) and its online contemporary, viral marketing are effective to spread your word like wildfire and, brands need to find ways to achieve that.

Paid Content 50

Paid Content WOM Advertising Agencies Google 50

Adobe Experience Cloud Blog

AUGUST 21, 2014

Mortiz doesn’t post every day, but she’s always got a fresh, authoritative take on the latest buzz. Garst blogs on a range of topics, from blocking someone on Facebook to choosing the right LinkedIn profile keywords. Word-of-mouth marketing is huge right now, so tap in. Why We Like It: Ms. Likeable Media.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Hubspot

JANUARY 7, 2014

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. Marketing. 1) Digital Marketing. Marketing. 1) Digital Marketing. Created: March 3, 2008. Members: 30,914.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

accelerate agency

APRIL 12, 2023

Undertake intelligent referral marketing Referral marketing is like the digital equivalent of word of mouth advertising. It involves getting current customers to recommend your service to people they know, both privately or publicly on platforms like LinkedIn. Let’s take a look at how they did it.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Outbrain

DECEMBER 1, 2022

You want to generate foot traffic (and online traffic to your website), and you want customers to convert and purchase, engage in word-of-mouth marketing, and help bring more customers and more sales. TikTok and Instagram are both musts for Gen Z customers, while LinkedIn is the network of choice for B2B audiences. Newsletter.

Advertisements 26

Advertisements Advertising Marketing & Strategy Word of Mouth 26

accelerate agency

OCTOBER 21, 2020

Referral marketing is like the digital equivalent of word of mouth advertising. It involves getting current customers to recommend your service to people they know, both privately through emails, or publicly on platforms like LinkedIn. They’ve gained ground as one of the most popular SaaS products through word-of-mouth.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

Webbiquity

JULY 28, 2010

He’s a ClickZ columnist, frequent speaker, and has served on advisory boards for ad:tech and the Word of Mouth Marketing Association. Research shows that two out of three word-of-mouth conversations reference a brand, product or service—and these conversations are increasingly moving online through social media.

Social Media 100

Social Media Social Marketing Planning Media 100

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketers may never have the same amount of buzz as those in B2C and thats okay.

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

markempa

APRIL 5, 2007

Paul also writes the insightful Buzz Marketing for Technology Blog. Paul also writes the insightful Buzz Marketing for Technology Blog. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM).

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

APRIL 19, 2007

Paul also writes the insightful Buzz Marketing for Technology Blog. Paul also writes the insightful Buzz Marketing for Technology Blog. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

SEPTEMBER 22, 2010

LinkedIn – only if I have made a personal connection. When I personally want to engage with a company/professional, I typically follow on Twitter, sometimes Facebook at a later date (if I love their content), then ultimately email updates if available. I reserve email subscriptions for those I truly want to receive more from.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

markempa

JUNE 14, 2005

Main | Word-of-mouth marketing gets BtoB people buzzing » MarketingSherpas 10 Best Blogs for 2005: B2B Lead generation blog wins honorable mention again! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « Why dont sales people update the CRM and what can be done about it?

Lead Generation 120

Lead Generation Generation B2B Thought Leadership B to B 120

markempa

JUNE 7, 2005

SoftwareCEO.com gives some good ideas on how to proactively generate more word-of-mouth leads in their "tip of the week" section (on their main landing page) FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Word of Mouth Leads Lead 120

markempa

AUGUST 29, 2007

Ive been using LinkedIn for several years because its geared more for business people. Ive been using LinkedIn for several years because its geared more for business people. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

JUNE 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

JUNE 15, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

SEPTEMBER 4, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

MAY 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120