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Get your free sample of Personal Branding Magazine!

Fearless Competitor

To read your free sample, please click Personal Branding Magazine. For more information, please visit: Free sample URL: [link]. Facebook page: [link]. Paul Dunay, Buzz Marketing for Technology. Find New Customers congratulates a good friend, Dan Schwabel, who published a new edition of Personal Branding Magazine. Paid subscription URL:  [link]. Congratulations, Dan!

Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

Rand:  Yes, big data has been quite the buzz word out there, but we really need to recognize the value in small data too. Editorial experts analyze vast sample files to assess the accuracy of different sources. A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. But it is now.

Buzz 38

The 23 Best Content Ideation Tools

Webbiquity

Sample review:  “It’s a one-stop for gathering all of your thoughts, all of those articles you want to save for later, and so, so much more…The Evernote webclipper plugin allows you to save online articles and info to a notebook of your choice. Sample review:  “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.”

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6 Ways B2B Companies Are Using Facebook

Hubspot

Is Facebook applicable for B2B companies? With more than 750 million users, Facebook is useful for far more than just teenagers playing online games. The social network has become a representative sample of the world's population. As a company selling to other companies, Facebook serves as an important tool for generating leads and nurturing customer relationships. Let's take a look at 6 B2B companies and how they are using Facebook : 6 Ways B2B Companies Are Using Facebook. 1. Sharing Videos: Facebook isn't only about text. Absolutely!

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans? Facebook reaches 57% of the U.S. Adam T.

Stats 77

13 Hilarious Examples of Truly Awful Stock Photography

Hubspot

The more visual nature of Facebook after the release of Timeline. So this post is going to pull out a small sampling of some of the more ridiculous stock photography you might stumble upon in your search for the stuff that's actually good. 12) Generic Buzz Words. Most marketers are pretty convinced of the importance of using visuals in their marketing. Think about it. Meeting.

3 Steps to Executing a Flawless Influencer Marketing Campaign

Modern B2B Marketing

Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media  channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Give them samples of your product to review, or ask them if they’d like to run a contest (and you’ll supply the prizes). The bloggers were so impressed that their excitement produced huge buzz. Has yours?

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

That post has 23,000 shares and more than 210,000 likes on Facebook! Lesson for brands:  Take the buzz phrase “act like a publisher” literally. The Birchbox Magazine and Men’s Guide provides original content that helps their customers get the most out of samples. have a running list of about 10 sites that I typically use as examples. Adobe CMO.com. GE Reports.

20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers

Hubspot

You''re the hottest new social network to totally maybe make Facebook irrelevant. 5) Flappy Bird. Here''s a sampling I recommend due to their unique blend of easy-to-recognize and easy-to-execute. Each person should carry a buzzer and, when the buzzword is uttered, buzz at the offender. Know what''s scary? Figuring out Halloween costumes for work. You''re a mobile "app."

Business Blog Writing: Come on, light my fire!

Writing on the Web

In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? Share this on Facebook. Post on Google Buzz. Why is content marketing and persuasion so difficult, and what can you do to set people on fire? Of course, who wouldn’t? Digg this!

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Modern B2B Marketing

Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Event-specific signage and an entire on-site team drove buzz and awareness. Now off of Oracle’s turf, salesforce.com could stream a live video feed of Marc’s presentation on Facebook. The news went viral via retweets, Facebook comments, and more within hours of the cancellation.

Press 30

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges). Share this on Facebook. Post on Google Buzz. Ahhh, that’s what I’ve been trying to figure out for the last 12 years. In the World Wide Web, there often seems to be no rules.

A Brave New World in Book Marketing

Savvy B2B Marketing

Not only did she want to see a 50 page sample, but she also wanted to see my proposal. In my proposal although I mentioned that I would continuing doing presentations and workshops, I also said that I would work Facebook and Twitter to help with promotion. hmm, I think I’ll click on that link and find out what all the buzz is about.). She was interested.

Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. Share this on Facebook. Post on Google Buzz. People are still confusing features and benefits in their marketing messages. Some videos are great to watch, even if you’re not interested in what they’re selling. They try to say too much.

Video 50

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Heartbeat is the closest to Radian6 and Alterian is that its just the most recent news and social mentions, where as MAP can operate on a much larger sample of historical data on an unlimited basis (at a higher cost than Heartbeat). They work with firms like RIM to grow their 33 Facebook pages, with built in workflow, scheduling, and in multiple languages. FREE MONITORING SERVICES.

What You Need to Know This Morning: June 6, 2013

Hubspot

Thursday is the worst day of the week, because by now you’re exhausted and you don’t yet have that gleeful “almost there” buzz of Friday, so all you can do is keep slogging on. Here’s a cool promo -- a twist on the old stand-on-the-corner-and-give-out-samples tactic. Pepsi created a vending machine that dispenses a cool, refreshing, delicious soda if you Like Pepsi on Facebook.

4 Content Marketing Goals for a Coach Website

Writing on the Web

So the video gives a sampling of what it’s like to see and hear him. Share this on Facebook. Post on Google Buzz. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. Answer questions and educate (by suggesting solutions). What were they? Digg this!

Twitter or Facebook: Which Is Right for Your Business?

Hubspot

Since Facebook announced its new social pluggins designed to become the web's identity system, marketers have been buzzing about Facebook. Clearly there's a lot of potential in Facebook -- but how does it compare to Twitter? looked specifically at the number of followers each company had last week on Twitter and Facebook (we call it their reach on each channel).

2011 B2B Marketing Trends

Webbiquity

Generating PR “buzz&# and having  a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year. Share this on Facebook. Post on Google Buzz. MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Strange.). Both figures were up slightly, but similar to last year. Digg this!

Etch A Sketch Wins, Then Loses with Social Media

Junta 42

couldn’t find any article or post from the company directly about the happenings, except for a small formal statement on their Facebook page. Possibly samples of the candidates as an Etch a Sketch in multiple posts. Done right, Etch A Sketch could continue this story for months after all the buzz is gone. It’s like Etch A Sketch,” he said. Well, not so much.

Why Reddit Is Relevant To Marketers [CHART]

It's All About Revenue

Beyond Facebook, Twitter, and LinkedIn, marketers can tap into Reddit for a thriving source of community. As with any good content marketing strategy, if it’s relevant and interesting to your target audience then it promotes positive word of mouth buzz. Successful Modern Marketing takes an integrated approach to social media. This would appear to hold true for Reddit, as well.

7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads

Hubspot

While this strategy works for all of your past SlideShare presentations as well, from my experience, building buzz for a new presentation is the best way to get it on the homepage. As an example, you can take a large ebook (like we did with our " 75 Customer Service Facts, Quotes & Statistics ") and create a slideshow that showcases just a sampling of the content -- not the whole book.

30 Brilliant Social Media Marketing Tips From 2011

Hubspot

study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. Remember that Twitter , Facebook , or whatever platform you’re using isn’t the strategy; it’s a tool to distribute your message. This will require you to step back and think about why you are tweeting, or why you have a Facebook Page.

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

Sample image from 2009 blogger quotes project 7.  Use other social channels for distribution, but focus on your site I don’t do too much to nurture followings in external networks, I simply feed content into Twitter, Facebook, LinkedIn, etc. The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8.  Exactly. 6. 

Test 19

Getting Started with Pinterest

WindMill Networking

Pinterest has attracted a lot of buzz, and our own Windmill Networking contributor Debbie Miller ‘s recent post on Pinterest for the Hospitality Industry  actually has more Pins than Stumbles or Pluses! In fact, one Pinterest infographic puts the Facebook Fans for Pinterest at 97% female. There are a few options for your profile photo, but if you have an optimized Facebook image, use that as it gives you the most real estate for your branding on your page. Pinterest creates some sample boards for you which you should edit. Who Enjoys Pinning? Not necessarily.

How to Tailor Content Distribution Throughout the Fashion Life Cycle

Content Standard

Because the biggest fashion icons are highly sought-after for promotions, it’s not as easy as shipping off a free sample to Blake Lively and having her promote it. Once you’ve generated some buzz about your product and put it on consumers’ radars, it’s time to shift your content strategy to continue this growth. As a retailer, you live the fashion life cycle.

Go On Get Your Blog On: How to Empower Employees as Blogging Champions

Modern B2B Marketing

Referencing Ann Handley’s Content Rules  sample blog template , we found this to be a fantastic tool in eliminating barriers that employees might have to writing a post. Engaging in Facebook and Twitter conversations. Sharing valuable insights, company news, and relevant industry posts can help spread the buzz on Marketo and our partners. Marketo blogging basics.

Media 11

Book Review: Social Media Marketing

Webbiquity

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on Facebook. Post on Google Buzz. Instead, they want to connect. Social Events (e.g., Blogs. Amen!).

Create a Winning Influencer Marketing Program – 9 Questions Marketers Must Answer

ReadyPulse

What’s different now is the rise, prevalence and scale of numerous social platforms like Facebook, Instagram, Twitter, Vine, YouTube and Snapchat. Once you identify which influencers to invite into your program, you can use emails or social communication, such as Twitter, Facebook and Instagram direct messages, to invite them into your brand’s influencer marketing program. 4.

Study shows Twitter users are powerful consumers

grow - Practical Marketing Solutions

– 20 percent of consumers indicate they have followed a brand in order to interact with the company — more than become email subscribers or Facebook fans for the sake of interaction. While these statistics are powerful, they may be even more powerful if the sample was taken from MY tribe … or yours.  Share this on Facebook. Post on Google Buzz.

Small Email Marketing Changes = Big Results

Vertical Response

Content is the #1 most important factor, which I’ve covered extensively in other posts, but besides providing killer content, you can make the following small changes that may produce big results: Try adding the following: (Points coordinate to the numbers in red in the image of our own VR Buzz newsletter header below). 1. To learn more about alt text check out this post. 4.

No More Geek-Speak: SEO for Smart Bloggers

Writing on the Web

Here is a sample analysis… As you can see, each post or page is graded on search engine standards. Share this on Facebook. Post on Google Buzz. How can you learn basic search marketing for blogging in 5 minutes or less? Scribe SEO Copywriting is a practical tool you install and use for each blog or web pages you want to publish. Trust me, I’m no geek. Digg this!

Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

They appear as statistically “large&# effects that are often shown by majorities of samples of Americans. Share this on Facebook. Post on Google Buzz. How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Scientists know that our attitudes and prejudices are subconscious. We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write

How to Become a Stellar Guest Blogger

delicious b2bmarketing

When Ann submitted this article to me, she included some of her sample work along with the names of blogs she had been featured on. FaceBook Fans Let’s Discuss Blogging Latest blogging discussions on WebsiteBabble.com. Lisa’s Note: This is a very solid article by Ann, so I hope you take the time to absorb her information.  Guest posting works best when done regularly.

3 Awesome Emails to Increase Customer Retention

Hubspot

Below is a view of the alert tool and sample email listing the products that Connie is about to run out of. That is the email you get that tells you that someone has tagged you and brings you back to Facebook.” Download the free ebook to energize your lead generation efforts and build more buzz around your business. New customers are exciting. This is a starter list.

Twitter irrelevant? No, Advertising Age blew it

grow - Practical Marketing Solutions

AdAge, do you really think that is a statistically-significant sample size to base a conclusion like this?  And 360i, you need to be taken to the shed out back for even publishing a report based on that sample size. Share this on Facebook. Post on Google Buzz. Only problem is the headline, which appeared in the digital version of Advertising Age yesterday , is bullshit.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about  spending budget on creating online buzz. great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample.  Got the following error pop-up from a security app deep in the… Read more… Roger Warner | December 21st, 2007 | no comments LinkedIn: Facebook for ugly people? Come and get it! Come and get it! World&#.  Seemed to go really well. Promise.

Paper 12

The Mi6 Chart Toppers, November 2010

MI6 Marketing Agency

Observation: There may be something to this however from a B2B perspective it’s difficult to know whether a Facebook fan is worth more or not. Recommendation: I’m not convinced that Facebook should be the primary social media channel for engagement for B2B companies. But, Facebook is the social media juggernaut and can’t be ignored. Author: Chris Herbert.

B2B Aware: Last Week in B2B Marketing - Super Tactics

B2B Ideas @ Work

Last week in B2B marketing the B2B blogosphere is buzzing about learning from big event masters, asking the right questions, copywriting brainstorming, and more. The marketing buzz surrounding the Super Bowl holds several lessons for business-to-business marketers. Gourmet Coffee Service, which provides beverages and beverage equipment to offices, is using various marketing techniques, including fliers handed out by drivers, to produce sample-driven e-mails and Facebook contests with prizes. WEEK OF JANUARY 30-FEBRUARY 3, 2012. HeinzMarketing.com. MarketingSherpa.

Tom Pisello: The ROI Guy: Return on Investment (ROI) Defined

The ROI Guy

ROI Calculation Example To understand further, let us examine the cash flows from a sample project and the resultant ROI calculation: ROI% = $425,000 / $175,000 = 243% The ROI in this example was calculated by taking the Cumulative Net Benefits of $425,000 divided by the Cumulative Total Costs of $175,000. Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Frugalnomics , Pisello , ROI Analysis , ROI Calculation , ROI tools 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Latest Research.