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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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5 Black Friday trends marketers can act on this holiday season

Martech

Nearly half (42%) of consumers will begin their holiday shopping on Black Friday or later, according to a survey by research firm Cint. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories. How are holiday shoppers processing this change in the calendar?

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10 of the Best B2B Facebook Pages

KoMarketing Associates

Facebook has emerged as a marketing channel that’s been adopted by countless individuals and brands alike. In fact, Facebook, the world’s largest social network, now has more than 1 billion users, including about 15 million brand pages. Facebook Page : [link]. Facebook Page : https://www.facebook.com/IngramMicro.

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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

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9 Tools for Better Market Research

BenchmarkONE

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

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The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

It’s a daunting task that requires us to assume a leadership role, channel the company’s voice, create buzz and drive engagement on and offline to achieve specific goals/outcomes. Most Facebook brand pages aren’t actually online communities. The vast majority of fans don’t participate on Facebook pages.

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How Awareness and Empathy Can Improve Your Job Performance

Marketing Insider Group

We’re all distracted by what’s going on around us—our phone buzzing, the 129 emails in our inbox, our friend’s updates on Facebook or Snapchat.”. According to the University of Michigan School for Social Research, we are 40% less likely to describe ourselves as empathetic now than we were 40 years ago. Try being kind.