Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. The result?

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Marketing Insider Group

OCTOBER 27, 2020

This should be done within a day or two after your event to stay fresh in the minds of attendees. The first email can help you to determine quality leads based on those who act on your email, to inform your subsequent outreach. Post-event social media engagement is effective for keeping the event buzz alive.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

Webbiquity

MARCH 7, 2019

Social media is a powerful tool to build buzz around your event and drive attendance. Here are a few simple steps to get you started: • Create a Facebook event : This is an obvious but important first step in your social promotion, and can be one of the most effective ways to gain exposure for your event.

Social Media 202

Social Media Promotion Creativity Media 202

Marketing Insider Group

JANUARY 15, 2020

Whether it’s a guest blog post on your company website, an interview on an authoritative industry publication, or a pre-event podcast to build interest in your event, use every opportunity to provide information to potential attendees. At the Event. At your event, create plenty of buzz beforehand.

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First-Mover Advantage Buzz Merchandising Planning 175

SmartBug Media

APRIL 23, 2024

The best part of providing a more engaging experience at your trade show booth is its ability to act as an icebreaker to start conversations in a fun and informative setting. The simplest activities can generate the most buzz. Keep in mind that incorporating interactive elements in your booth doesn’t require a high-tech plan.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

SnapApp

NOVEMBER 15, 2018

Marketers who focus on better leveraging the impact of their event marketing will be better equipped to grab prospect attention and convey the value that convinces them to engage with a brand further, travel through the sales cycle, and reach a buying decision. Be a Voice for the Event on Social Media . Take a look: 1.

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Demand Generation Agencies Demand Generation Marketing Budget Demand 59

Marketing Insider Group

AUGUST 17, 2020

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Launch Marketing

FEBRUARY 14, 2024

The better understanding of the players in the market, the more you can differentiate your product to stand out. This information not only helps guide messaging, but also provides insights into how the competition is marketing their products which can be used to guide your launch activities.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. If people have “been there, done that,” your event or experience isn’t going to gain the buzz you’re looking for.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Hubspot

APRIL 12, 2021

website, imagery, and marketing). It's important to note that event branding is a part of event marketing but requires its own skill sets and strategies. The key to a well-attended event is to make your branding cohesive and recognizable, because a consistent brand presentation has been seen to increase revenue by 33%.

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Examples Brand Identity Branding Banners 95

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Use the power of social media to get your attendees to market your event for you.

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Planning Content Marketing Generation Content 100

Marketing Insider Group

JANUARY 29, 2020

You should also make sure you’ve set up an enticing website or landing page for your conference with lots of additional information about the venue, social program, networking opportunities, and other relevant information.

Conference 263

Conference Budget Programs Thought Leadership Contact Marketing 263

Lead Liaison

OCTOBER 5, 2020

For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences. These events are nothing short of intimidating to setup & oftentimes difficult to wade through as each event has varying rules & regulations. Most of us are figuring it out as we go.

Trade Show 62

Trade Show Lead Liaison Tips Sales Qualified Leads 62

Hubspot

MAY 14, 2019

Brand marketing is shaping your brand’s public perception and forging an emotional connection with your target audience through storytelling, creativity, humor, and inspiration. Buzz Marketing. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

SalesIntel

JULY 14, 2022

According to data from LinkedIn , 75% of event marketers will continue to host virtual events a year from now, but 78% said they wanted in-person events to return to a primary role once it’s safe for them to do so. After attending the event, check to see who’s visiting your website. Keep the conversation going! .

Conference 52

Conference Contacts Personalization B2B 52

SmartBug Media

OCTOBER 30, 2020

In order to achieve this goal, you need to develop a marketing and promotional strategy that has multiple layers in order to maximize your reach to prospective attendees. Your website should be the source of information for your event. Email Promotion. These emails are highly shareable and get people’s attention.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Hubspot

JUNE 23, 2020

Co-branding, also known as co-marketing, is another common and effective marketing tactic that also works well for virtual events. The strategy involves partnering with another brand or sponsor to create the event and jointly informing your audience about when and where they can attend.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

BDB

JANUARY 12, 2024

With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. 2 It’s easy to see why they’re making these changes. What works? Which products are most valuable?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Scoop.it

MAY 4, 2023

Another way to generate UGG for your event marketing is to organize contests. Instead, you can offer a prize and give a free event pass for creativity. Invite them to speak at your event or offer them a VIP pass. Ensure to give them a personal link to share with their followers for an event discount.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Today, digital marketing solutions and marketing automation make it easier to be timely and ensure your customers are receiving relevant, meaningful information. Another area that complements and amplifies your digital and automated approach is event marketing. How do you want to build buzz and interest?

B2B Thought Leadership 48

B2B Thought Leadership Buzz Marketo Conference 48

SpotMe Blog

JULY 25, 2021

Attendees could attend in-person or online with the same access to the event platform and agendas, speaker information, and interact with each other. For those visiting, safety protocols such as wearing a mask and social distancing were practiced, proving how companies can begin putting on safe in-person events again. #2)

Examples 111

Examples Enterprise Management Work Management Conference 111

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Hubspot

FEBRUARY 9, 2021

A launch party is when you throw a corporate event for the launch of something: your company, a product, a website (like "The Office"), etc. These are celebratory events that are usually meant to create buzz around the release of something. A fundraising event is meant to raise money for charity, usually. Fundraising.

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Advertising Agencies Conference Webinar Metrics Buzz 100

Webbiquity

JANUARY 24, 2011

A handy way to supplement your email contact list with information about those prospects from the most popular social networks. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A free service for setting up, promoting and hosting Twitter chats.

Social Media 100

Social Media Tools Buzz Media 100

KoMarketing Associates

APRIL 24, 2014

Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns. This information is critical to reference as B2B marketers look towards creating marketing strategies in-line with mobile device adoption. Television & Radio Ads.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Hubspot

FEBRUARY 1, 2021

“If you are establishing an event, changing the price on certain dates is a nice route because customers can be prepared and are compelled to act before the price increases. If you're already getting a lot of buzz, the scarcity model gets people eager to buy early, since they don't know when the current price is going to run out!”.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. If people have “been there, done that,” your event or experience isn’t going to gain the buzz you’re looking for.

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 48

markempa

SEPTEMBER 29, 2006

« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? Appending data and information. Following up on requests for information.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Where to Apply Event Production Techniques in Your 2021 Hybrid Events.

Work Management 52

Work Management Product Marketing Management Act-On 52

SnapApp

APRIL 3, 2014

We’re attending the Marketo Summit from April 7th to 9th in San Francisco and have begun our own marketing campaign using interactive content. We have a pre-event survey we’ve sent to our Marketo users asking what they are buzzing about for the show. Are you also attending the Marketo Summit in April?

Planning 48

Planning Marketo Eloqua Landing Pages 48

SmartBug Media

JUNE 30, 2020

Generating buzz around the topic or topics you’ll cover in your virtual event is a great way to organically lead into promoting it. You’re reaching out to your peers, so use informal, yet respectful, and engaging ways to grab their attention. Create Phase One Assets. Have fun with this step and feel free to get creative.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Theme: We created a really strong theme to generate a buzz.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Televerde

MAY 22, 2019

Once you have this information, you can plan your activities accordingly to make the most of the event. The place was buzzing with people in search of the best tech partners to align with, which opened more doors for us! We were lucky to host two case studies at the event for our clients, Epson and InsideView.

Tips 63

Tips InsideView Case Studies Case Study 63

Televerde

MAY 22, 2019

Once you have this information, you can plan your activities accordingly to make the most of the event. The place was buzzing with people in search of the best tech partners to align with, which opened more doors for us! We were lucky to host two case studies at the event for our clients, Epson and InsideView.

Tips 40

Tips InsideView Case Studies Case Study 40

markempa

JANUARY 25, 2006

I use podcasts and they are no doubt more “buzz” worthy than webinars. People want different information, in different ways, and at different times during their buying process. I use podcasts and they are no doubt more “buzz” worthy than webinars.

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

markempa

NOVEMBER 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Targeting Your B2B Lead Generation | Main | Podcast: Tradeshow and Event Marketing with Ruth Stevens » Target Marketing: What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

JUNE 14, 2006

They are coming to your site for information. According to their study, the practice of making users register before providing them with deeper information will send sales prospects running. They are coming to your site for information. Do you have your web site’s good content under lock and key?

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120