Sprout Social
FEBRUARY 3, 2022
” If you’re stuck or have no idea what to promote and publish next, we can help. Improve customer engagement and satisfaction. Increase customer lifetime value (CLTV). Reduce customer churn. Where do you have an existing marketing presence and customer engagement? What is a marketing campaign, exactly?
Navigate the Channel
JULY 21, 2023
According to published reports, Apple’s media spend was estimated at $1.8 billion in 2020, dominated by network TV, newspapers, magazines, circulars, and billboards. He believed advertising was a core part of building a brand, selling products and creating an entire customer experience.
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Buffer
FEBRUARY 21, 2023
Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. Could you find a meaningful way to highlight your customers or users on your blog and make that a place where people want to be featured?
B2B Memes
OCTOBER 28, 2011
There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. Now before I say anything more, I should mention that in my previous career in publishing I was a Readex customer for 20 years or so.
Integrated B2B
FEBRUARY 24, 2018
New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Instead, think – and write – like a publisher. Plugging the gap.
Integrated B2B
FEBRUARY 24, 2018
New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Instead, think – and write – like a publisher. Plugging the gap.
markempa
JUNE 14, 2005
BtoBOnline Link: Word-of-mouth marketing gets people buzzing. BtoBOnline Link: Word-of-mouth marketing gets people buzzing. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.
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