ViewPoint

FEBRUARY 4, 2014

Don’t worry about buzz words, like “Big Data.” Christopher Hosford is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. Lesson learned: Don’t depend on your chief writer to tell you which piece of content works best.

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

Hubspot

OCTOBER 20, 2010

A very early adopter of online content, Yankee Magazine , the 75-year-old magazine has been publishing a favorite feature from its archives on its website every weekday. The magazine, which also publishes the Old Farmer's Almanac , boasts 350,000 subscribers.

Content 28

Content Buzz Custom Publishing Hubspot 28

illumin

MARCH 14, 2019

Today, let’s kick things off with a topic you may have heard buzzing around the marketing-sphere. Dhiraj Rajaram, CEO of data analytics company Mu Sigma, provides a look into data-based disciplines in Analytics Magazine. Ladies and gentlemen, welcome to the stage: decision science! slow, hesitant clap].

Marketing AI 75

Marketing AI Forecasting Buzz Paid Search Agency 75

Navigate the Channel

JULY 21, 2023

billion in 2020, dominated by network TV, newspapers, magazines, circulars, and billboards. Encouraging user-generated content through contests or hashtag campaigns can also help generate buzz and engagement around products. According to published reports, Apple’s media spend was estimated at $1.8

Marketing AI 65

Marketing AI Product Ad Building Planning 65

B2B Memes

OCTOBER 28, 2011

There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. In most of our magazine surveys, we asked our readers to rate us in comparison with our competitors. I’m sure it’s true.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

Hubspot

JULY 21, 2010

The Next Big Thing for Marketers: Social Magazines. Today, Flipboard , a new social magazine application for the iPad, launched and has created sweeping buzz and conversation on the web. Flipboard turns an iPad into a social magazine. Flipboard isn’t the first social magazine to be available for the iPad.

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

ClickZ

JANUARY 21, 2021

4) Creating a buzz around the brand. By using the app’s viewfinder option, the users can look for additional game cues hidden inside the game magazine, billboards, and print ads. The glasses stay fixed in their place even if the person moves and tilts their head.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Publish like the hottest magazines.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Publish like the hottest magazines.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Writing on the Web

NOVEMBER 16, 2010

I’m looking forward to meeting – among others – Jane Ottenberg, who won 15 awards in New York last week for her work at The Magazine Group from the Custom Publishing Council : Jane Ottenberg, TMG Custom Media, Washington. Post on Google Buzz. “Give Print a Chance.&#. Blog this on Blogger. Share this on Facebook.

Media 100

Media Digg Custom Publishing Buzz 100

Content Marketing Institute

OCTOBER 29, 2017

I like AdAge and B2B magazine, but they never talk about content creation and distribution issues. On that napkin, I wrote something to the effect of this: In three years, we will run the leading online destination for content marketing, the leading content marketing magazine, and the largest content marketing event on the planet.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Marketing Insider Group

AUGUST 27, 2019

Teaser campaigns can be an effective way to build buzz before the launch of any kind of product or event. You could even send out freebies that double-up as a photo prop for social media posts, or a competition to encourage some pre-event buzz (something like prizes for those whose posts using your event hashtag get the most likes).

Planning 100

Planning Content Marketing Generation Content 100

Buzz Marketing for Technology

FEBRUARY 16, 2009

Artists like Bec Hollcraft who know full well the goal is attracting enough attention and leveraging buzz marketing to get a record deal. 82% of C level execs said they use search engines to get business information Source: B2B Magazine So it begs the question - why are we marketing in the same old ways?

Buzz 100

Buzz Ad Exchange Lead Nurturing Paper 100

Buffer

FEBRUARY 21, 2023

Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

ClickZ

NOVEMBER 19, 2020

In B2B sales, “Account-Based Marketing” is a buzz word, but any marketer can apply the main principles: ?. Many businesses have pulled their ads from online and print newspapers and magazines, radio, and television because they’re unlikely right now to see a lot of return (especially if the ads seem tone-deaf for the times).

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Content Marketing Institute

FEBRUARY 23, 2018

It’s got a bit of a buzz these days doesn’t it? Is BuzzFeed, with all its cat-video and which-Game-of-Thrones-character-are-you-quiz “trending buzz,” a huge success ? Or you may inherit a story because your company just acquired a brand that has a digital magazine. Storytelling. But what does “telling a better story” even mean?

Work Management 103

Work Management Storytelling Business Differentiation 103

Webbiquity

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Post on Google Buzz. pitching bloggers social media informer Social Media Today Tony Karrer trade magazines. pitching bloggers social media informer Social Media Today Tony Karrer trade magazines.

Aggregators 100

Aggregators Blogger Media Curation 100

markempa

FEBRUARY 10, 2014

The campaign was so successful, the company’s Australia team utilized creative in its own email campaign and a magazine ad. SunGard’s zombie survival campaign was a multichannel marketing effort that used emails, a landing page, direct mail and social media to generate buzz – and a few leads.

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Contently

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. Research shows that adoption of influencer marketing, despite its buzz, is still relatively slow among luxury brands.

Trends 60

Trends Advertising Agencies Brand Identity Branding 60

Content4Demand

OCTOBER 11, 2018

In 2018 alone, 79% of marketing decision-makers said they would invest in influencer marketing — with 43% planning to invest more than they did in 2017, according to OnBrand Magazine. It takes far more than a famous face to build brand buzz and boost content performance. …But they can smell phony a mile away.

Planning 75

Planning B2B Thought Leadership Advertising Agencies Thought Leadership 75

SnapApp

FEBRUARY 28, 2017

Oh, and there’s little basketball tournament that get’s some buzz. HCSS , a construction management solution company, created a non-basketball bracket that drove huge traffic and landed them an article in Fortune magazine. There’s St. Patrick's Day (Irish things!). There’s Pi Day (3.14159…!).

Internet Marketing 48

Internet Marketing Work Management Marketing Management Buzz 48

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. However, as Krol’s article shows, the telephone shouldn’t stand alone.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

SocialPilot

FEBRUARY 9, 2024

Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. He was named the ‘Best Marketer’ for 2 consecutive years by B2B Magazine. Why should you follow him? Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Vision Edge Marketing

JANUARY 9, 2013

So while according to BtoB Magazine, brand awareness is the second leading objective of US B2B marketing efforts, if your resources are constrained, your time and money might be better spent on improving and measuring brand loyalty and brand image.

Word of Mouth 100

Word of Mouth WOM Allocation Lead Scoring 100

Webbiquity

MAY 31, 2016

Sample review: “Turns your content creation into a magazine, while it can also be embedded on WordPress sites too.” The online “magazine rack” highlights the most popular online content across a huge number of topics, from Acupuncture and Advertising to Zombies and Zoology. ” — Maximize Social Business.

Tools 100

Tools Best Practices Enterprise Management PR 100

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. Post on Google Buzz. By taking some simple precautionary steps, you can not only reduce invalid criticisms about you, but you can also promote yourself. The company, Marchex Inc., Subscribe to the comments for this post? Share this on Mixx.

Tips 100

Tips Ning BtoB Digg 100

Industrial Marketing Today

AUGUST 10, 2012

The next favored channel is email marketing, an old workhorse despite all the rumors of its death thanks to the current buzz about social media. Also notice that more traditional marketing tactics such as trade magazine advertising, PR and direct mail have made it to the top ten marketing channels in 2012.

Planning 60

Planning Marketing Budget Creation PR Paid Search Agency 60

Digilant

OCTOBER 12, 2021

The news continues to buzz about the holiday shopping season ahead. They want to stay in the know, which results in time spent on pop culture sites, like People Magazine. Though we’ve yet to reach the mid-October mark, advertisers need to put strategy and timeliness at the top of their to-do list.

Advertisements 52

Advertisements Advertising Mobile Advertising Classified Ads 52

NuSpark Consulting

MARCH 3, 2016

This is an ideal method for generating backlinks and creating buzz about your paper. If you’ve done your persona research , you know which online publishers, such as industry magazines, your target audience frequents. Perhaps do a Q&A about the white paper with the author to spur some curiosity. Online News Release.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Hubspot

DECEMBER 17, 2019

A keyword tracking tool can help you come up with a list of words or phrases that carry buzz among your segmented customers. When food magazine Bon Appetit announced merchandise drawing inspiration from their YouTube channel, I instantly went to check it out. Identifying keywords can help you look for trends related to your audience.

Buyer Personas 94

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 94

Hinge Marketing

MAY 20, 2019

Because blog posts can be any length and less polished than, say, a magazine article, they can be produced and published quickly. We do so to generate valuable buzz and inbound links. What kinds of content can you create? For most firms, blogging is the easiest and most productive way to get started. But blogs only scratch the surface.

Planning 92

Planning Marketing Plans Service Content Marketing 92

Biznology

AUGUST 8, 2016

HP created their own online magazine, Hpmatters.com, where customers could turn to once a month to get their dose of content. That which got the most buzz is used more widely. They clearly stated that they didn’t want or need to hear from them every day. Rather, they wanted their content all at once, condensed and concise.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Writing on the Web

FEBRUARY 26, 2011

Here’s an excerpt from Website Magazine , an article from Mike Phillips that constitues good search marketing advice: From the Official Google Blog : “ Many of the changes we make are so subtle that very few people notice them. Post on Google Buzz. Subscribe to the comments for this post? Share this on del.icio.us.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

JULY 2, 2010

When a blog stays on topic all the time, it begins to feel white-washed like any on or off-line newspaper or magazine. Post on Google Buzz. They create connections to their readers through their personalities. “Personality plays a huge role in a blog. allows followers to connect with the blog. Share this on del.icio.us.

Personalization 100

Personalization Ning Business Digg 100

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." « Early Stage Leads are too important for Sales People Alone | Main | 9 1/2 Ways.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

KoMarketing Associates

AUGUST 19, 2013

Frequent speaker, writer, columnist for Entrepreneur magazine, American Express OPEN Forum. Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Co-founder, ClickZ. Add Ann: https://plus.google.com/115918125306643310533. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Navigate the Channel

FEBRUARY 18, 2021

Marketing for commercial construction is actually quite similar to advertising in a magazine or putting an ad in the phone book. Second, it offers a way to create buzz around your brand by sharing out blog content, recent projects, and industry-relevant posts. The only difference now is the internet is involved. The reason is two-fold.

Paid Content 65

Paid Content Paid Search Agency Advertising Agencies Companies 65