Hinge Marketing

MAY 20, 2019

Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Content Marketing—A Better Way. Download the Content Marketing Guide .

Planning 92

Planning Marketing Plans Service Content Marketing 92

Biznology

SEPTEMBER 22, 2016

hours a day viewing video content. Digital Buzz ). Digital Buzz ). Digital Buzz). CRM Magazine ). (GE Capitol). 28% of all online activity is spent on social networks. Global Web Index ). American adults spend 5.5 eMarketer ). SELLING TO THEM. GE Capitol). Research Gate ). Three Deadly Venoms ). Forrester ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Contently

AUGUST 8, 2016

In February 2014, a new luxury fashion magazine hit the newsstands in 60 countries around the globe. And it had an ambitious cover price of $9.99—$4 more than the top fashion magazine at the time. Research shows that adoption of influencer marketing, despite its buzz, is still relatively slow among luxury brands.

Trends 60

Trends Advertising Agencies Brand Identity Branding 60

Webbiquity

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL.

Aggregators 100

Aggregators Blogger Media Curation 100

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . ” or Nike’s “ Just Do It “), we typically imagine TV spots, billboards and old-school print ads in magazines. Creating content.

Campaigns 134

Campaigns Planning Paid Search Agency Advertising Agencies 134

Hubspot

OCTOBER 20, 2010

A very early adopter of online content, Yankee Magazine , the 75-year-old magazine has been publishing a favorite feature from its archives on its website every weekday. The magazine, which also publishes the Old Farmer's Almanac , boasts 350,000 subscribers. Content is the key.’’

Content 28

Content Buzz Custom Publishing Hubspot 28

Content4Demand

DECEMBER 27, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay finishing off the year in content marketing. This year, their efforts demonstrated a widening gap in the perceived value of thought leaderships between buyers and content creators. 5 Ways AI Will Bring Joy to Content Marketers.

Marketing AI 46

Marketing AI B2B Thought Leadership Thought Leadership Content 46

Navigate the Channel

JULY 21, 2023

billion in 2020, dominated by network TV, newspapers, magazines, circulars, and billboards. RELATED: 6 Ways to Always Have Social Media Content Building product companies can create compelling content, such as high-quality images and videos showcasing product features, installations, and customer testimonials.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Writing on the Web

FEBRUARY 26, 2011

There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Content Marketing Institute

FEBRUARY 23, 2018

It’s got a bit of a buzz these days doesn’t it? How many more over-the-top content ideas do you produce before you jump the proverbial shark? Is BuzzFeed, with all its cat-video and which-Game-of-Thrones-character-are-you-quiz “trending buzz,” a huge success ? Storytelling. But what does “telling a better story” even mean?

Work Management 101

Work Management Storytelling Business Differentiation 101

Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? The post was about staying on target with your business goals when you create content for your blog. Post on Google Buzz. Don’t Jerk Readers Around: 5 Tips for Staying on Track.

Personalization 100

Personalization Ning Business Digg 100

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Publish like the hottest magazines. Quit writing like a marketer.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. Publish like the hottest magazines. Quit writing like a marketer.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Buffer

FEBRUARY 21, 2023

Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. So we started creating our own original content across multiple platforms to serve as a sort of press outlet.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

ClickZ

JANUARY 21, 2021

4) Creating a buzz around the brand. You can share content that’s unique, interesting, and relevant through a variety of digital mediums. By using the app’s viewfinder option, the users can look for additional game cues hidden inside the game magazine, billboards, and print ads. This information could be text or 3D animations.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

Writing on the Web

NOVEMBER 16, 2010

I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Here’s the line-up: 11 top notch experts in creating content that engages the hearts and minds of customers through custom publishing. Post on Google Buzz. Content Marketing to a Caveman’s Brain. Share this on Plaxo.

Media 100

Media Digg Custom Publishing Buzz 100

Hubspot

JULY 21, 2010

The Next Big Thing for Marketers: Social Magazines. Today, Flipboard , a new social magazine application for the iPad, launched and has created sweeping buzz and conversation on the web. Flipboard turns an iPad into a social magazine. Flipboard isn’t the first social magazine to be available for the iPad.

Social Marketing 28

Social Marketing Planning RSS Paid Search Agency 28

ClickZ

NOVEMBER 19, 2020

Increasing content personalization, adjusting ad spend, and implementing chat bots can all be effective ways companies can test different hypothesis. Content personalization. You know you’ve got to get the right content to the right customer at the right time.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. She also posts valuable information on content marketing, social media marketing, inspirational quotes for budding marketers, and more. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content4Demand

OCTOBER 11, 2018

by Alicia Esposito, Content Strategist. Influencer marketing is one of (if not the ) hottest trends, encouraging B2B marketers to rethink the way they create and share content. As more and more brands invest in influencer content and campaign strategies, will it ultimately lose its impact? Most of all, it must be authentic!

Planning 75

Planning B2B Thought Leadership Advertising Agencies Thought Leadership 75

Buzz Marketing for Technology

FEBRUARY 16, 2009

Artists like Bec Hollcraft who know full well the goal is attracting enough attention and leveraging buzz marketing to get a record deal. 82% of C level execs said they use search engines to get business information Source: B2B Magazine So it begs the question - why are we marketing in the same old ways?

Buzz 100

Buzz Ad Exchange Lead Nurturing Paper 100

Content Standard

MAY 10, 2017

Or a great marketing and content strategy? Your content strategy may just need a fresh dose of inspiration. I’m struck by how marketers tend to approach their content marketing somewhat apologetically, as though at some point, their followers will feel betrayed when a favorite brand sneaks in that one stealthy product mention.

Ad Building 60

Ad Building Brand Identity Branding Merchandising 60

Content Standard

FEBRUARY 17, 2017

Whatever the strategy du jour, narrowband hit-and-run tactics aren’t definitive enough for C-level execs who often need to map out blue-sky content strategies—ones with staying power. Joe Pulizzi of the Content Marketing Institute cited an email renaissance swelling subscription numbers at places like BuzzFeed and the Washington Post.

Trends 63

Trends Top of Funnel Planning Content Marketing 63

markempa

FEBRUARY 10, 2014

Admittedly, it’s tough to create excitement around content in general, so I understand the struggle to find that wild spark in niche markets or with products and services that don’t seem to have an ounce of sexy on their surface. Email Marketing content development creative design design Email marketing email summit 2014'

Creativity 120

Creativity Email Marketing Campaigns Planning 120

NuSpark Consulting

MARCH 3, 2016

Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. This is an ideal method for generating backlinks and creating buzz about your paper. Make sure the release includes links to your website and other appropriate content. Content Syndication. Social Sharing.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

SnapApp

FEBRUARY 28, 2017

Oh, and there’s little basketball tournament that get’s some buzz. HCSS , a construction management solution company, created a non-basketball bracket that drove huge traffic and landed them an article in Fortune magazine. Content loading. There’s St. Patrick's Day (Irish things!). There’s Pi Day (3.14159…!).

Internet Marketing 48

Internet Marketing Work Management Marketing Management Buzz 48

Hubspot

DECEMBER 17, 2019

A keyword tracking tool can help you come up with a list of words or phrases that carry buzz among your segmented customers. Knowledge like this is helpful when you're considering how to formulate content that will fit a need in the industry. Go beyond regular content to target specifics.

Buyer Personas 97

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 97

Writing on the Web

JULY 9, 2010

Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. It’s not difficult to find out what content about you exists on the internet. Post on Google Buzz. Online Content Marketing Results: Poll Says 50% Dissatisfied. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Tips 100

Tips Ning BtoB Digg 100

Hinge Marketing

MARCH 14, 2016

Content marketing is changing the way professional services are bought and sold. And educational content is the new currency of the professional services marketplace. Content marketing is the strategy that turns that content into profits. Content Marketing—A Better Way. What is Content? Builds trust.

Planning 48

Planning Marketing Plans Service Content Marketing 48

Buzz Marketing for Technology

OCTOBER 1, 2008

world all you have now is your content. world – content is King. It's been a game of whoever can create the most content wins. Everyone is into thought leadership, custom content, podcasts, videocasts, community – which I think is great. But in today's Web 2.0 I used to hate hearing in the Web 1.0 But you know what?

Web 2.0 100

Web 2.0 Brand Identity Branding B2B Thought Leadership 100

Industrial Marketing Today

MARCH 23, 2011

This is a major change and there is plenty of buzz on the Internet about the dramatic drop in ranking of some well-known sites. This change is primarily designed to cleanse Google’s search results of low-quality content. Most SEO experts expect article directories or “content farms” to be heavily penalized by Google’s algorithm change.

Content 60

Content SEO CAN-SPAM Buzz 60

Content Standard

MARCH 16, 2015

Consider the ritual of habitual content consumption. When it comes down to it, slated content that requires patience from readers can actually build more anticipation and, ultimately, prove to be more captivating than what’s readily available at our fingertips. Consider benchmarking your content. Build Your Own Benchmark.

Advertising Benchmark 40

Advertising Benchmark Ad Building Advertising Agencies Content 40

KoMarketing Associates

AUGUST 19, 2013

Ann Handley (MarketingProfs) – Content strategist and author of the best-selling book on content marketing, Content Rules. Frequent speaker, writer, columnist for Entrepreneur magazine, American Express OPEN Forum. Founder of the Content Marketing Institute and Content Marketing World.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Navigate the Channel

FEBRUARY 18, 2021

However, it does require having a multi-faceted approach to both your website, social media profiles and the content that you post there. Marketing for commercial construction is actually quite similar to advertising in a magazine or putting an ad in the phone book. That’s fine! The only difference now is the internet is involved.

Paid Content 65

Paid Content Paid Search Agency Advertising Agencies Companies 65

Biznology

AUGUST 8, 2016

Rather, they wanted their content all at once, condensed and concise. HP created their own online magazine, Hpmatters.com, where customers could turn to once a month to get their dose of content. They posted several pieces of organic content, then tracked the conversation around it.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

The Lead Agency

OCTOBER 4, 2017

There is a lot of buzz around machine learning and artificial intelligence. This future might sound far off, but this scale of automation might only be a decade away according to Forbes magazine. Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors?

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media. Photography magazines.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125