Convince & Convert

FEBRUARY 24, 2015

To round out my perspective and provide a blogger outreach view from an agency stance, I talked to Devon DeMars and Brent Gleeson, social media director and CMO respectively of Internet Marketing Inc. When buzz is trying to be achieved via a lot of influencers in an organized amount of time, the campaign approach is used.

Blogger 148

Blogger Outreach Process Advertising Agencies 148

Contently

MAY 3, 2017

Tesla had practically no advertising budget, resisted hiring a CMO, and operated out of a series of showrooms rather than automobile dealerships. ” Alongside Tesla’s YouTube , Facebook , and Twitter pages, a good portion of that social buzz comes from Tesla’s subreddit , which features contributions directly from Musk.

Media 93

Media Ad brokers Lead Ranking Marketing Budget 93

Content Standard

MARCH 14, 2019

Live content is a difficult sell, and the fact that it’s hard to measure its success beyond vanity metrics doesn’t help its case—especially when you’re trying to get your CMO on board. And how can livestreaming fit into your existing content hub, social presence, or video content marketing program ?

Tactics 108

Tactics Brand Identity Branding Planning 108

Marketing Insider Group

FEBRUARY 12, 2013

Ann Handley called for more brands to become Content Brands. And Alan See reiterated that the customer and the content is king. I started doing what’s become known as content marketing in the late 1990s with custom publishing, then moving into online and the full process as it’s practiced by a lot of people today.

Work Management 100

Work Management B2B Thought Leadership Content Marketing Management 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! Find diehard fans on Twitter, Facebook and LinkedIn.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Content Standard

APRIL 25, 2018

According to Robert Klara at Adweek , she did it “with a series of experiential and content-driven digital initiatives. In 2017, she tore it up at Content Marketing World , where she gave an amazing session, “Imagination at Work: Lessons in Storytelling from GE.” In fact, 20 years on, he is now the CMO of Microsoft.

Work Management 52

Work Management B2B CMO Marketing Management 52

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B CMO 100

Buzz Marketing for Technology

JUNE 17, 2015

I think content personalization is the biggest opportunity into 2016 for B2B Marketers. At SmartInsights.com , for example, our home page and member benefits pages are tailored by role based on their registration – so a marketing manager gets a different message and different content than say an agency manager.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

xiQ

SEPTEMBER 28, 2015

Is your CMO crazy to keep outbound marketing in the mix when inbound marketing is the hot topic of today’s marketing world? Websites, blogs, Twitter feed, Facebook, if you’re not participating, you’re not in front of your customers. Today, the buzz in marketing is all about inbound. The short answer is decidedly, no.

Relevance 62

Relevance Inbound Marketing Paid Search Agency Trade Show 62

Buzz Marketing for Technology

APRIL 25, 2013

I also like to think the traditional path that the CMO has taken to get into the C Suite is changing. Typically the modern day CMO takes Marketing 101 in college, gets a Masters in Marketing, works for a major brand like P&G as an entry level marketer, becomes a brand manager then rises up to eventually become the CMO.

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Buzz Marketing for Technology

OCTOBER 25, 2013

So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., online content, messaging, images, offers) in the right way on the right channels at the right times and places? Is the navigation practical?

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Digital Marketing World Forum

DECEMBER 18, 2019

We focused these issues within 4 conference tracks; Content & Digital Brand Strategy, Data & Disruptive Tech, Digital Experience & Ecommerce Strategy and Influencer and Social Media Marketing. Content & Digital Brand Strategy. The key takeway from this session was how to shine in a generation of content overload!

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

xiQ

SEPTEMBER 28, 2015

Is your CMO crazy to keep outbound marketing in the mix when inbound marketing is the hot topic of today’s marketing world? Websites, blogs, Twitter feed, Facebook, if you’re not participating, you’re not in front of your customers. Today, the buzz in marketing is all about inbound. The short answer is decidedly, no.

Relevance 48

Relevance Inbound Marketing Paid Search Agency Trade Show 48

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. The Answer: create and share good content.

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

DECEMBER 15, 2011

Facebook fan pages are much the same thing. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. A “like” is a passive response to content, while a comment is engagement. How much is that Facebook Fan worth anyway?

Brand Identity 100

Brand Identity Branding Analysis CMO 100

Buzz Marketing for Technology

MARCH 30, 2011

You have a killer piece of original content that starts rippling out from its source. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit. For the ones on the air today, you have to determine what happens when certain types of content, celebrities and advertising appear on that show.

BtoB 100

BtoB CMO Analysis Network Marketing 100

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Which products and pieces of content are the hottest right now? Note that you can keep track of competitors running ads on Facebook and Instagram with Facebook’s Ad Library.

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

Anything Goes Marketing

NOVEMBER 15, 2009

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. The content generated by the event attendees was almost as good as the content from the speakers themselves. paynejoe : Avg CMO tenure 22 mnths. Content choice: research survey. Because it’s real. It’s in the moment.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Is Your Company in the Content Marketing Industry? Previously, content about Kodak products would have been created by the media. Smart, optimized content.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Vidyard

NOVEMBER 11, 2016

The VMAs recognize organizations that are using video content and analytics in exceptional ways to expand their audience, generate demand and empower their sales teams to close more business. Results: Jonas Construction Software quickly noticed improvement in the quality of its leads, and prospective clients are more engaged with its content.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Hubspot

JUNE 30, 2013

There’s been a lot of buzz about social media this week, especially around social search and visual content. Companies like Facebook, LinkedIn, Twitter, and Microsoft have all made some great new additions to their features to improve the social experience for their users. Marketers everywhere, rejoice! Download the ebook today!

Twitter 28

Twitter Paid Search Agency eCommerce Planning 28

Envy

JULY 5, 2018

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Problem is twofold: First, there simply aren’t enough good CMOs around, and those that are great demand an equally fabulous remuneration package. Do you need a CMO now? To create a buzz around your product.

Startups 82

Startups CMO Multi-Channel PPC 82

Chris Koch

JUNE 26, 2009

Buzz Marketing for Technology. To me, it’s the missing link between monitoring blogs and connecting with people through social networking sites like LinkedIn and Facebook. It’s a great source of content and for people that I may want to follow. Transfer Twitter relationships to LinkedIn and Facebook. Pick blogs to follow.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . Orbit Media | Co-founder and CMO. . . Changes to content often impact this, so if you look at it on the page level, it's very useful! Email list growth.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Buzz Marketing for Technology

APRIL 21, 2010

Share this on Facebook. Related posts: CMO Challenges in Driving Data into Insights A good friend and former colleague of mine Dan Neely, Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Tags: Content Marketing Customer Support Inbound Marketing Listening Monitoring.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

Adobe Experience Cloud Blog

MAY 23, 2012

There is a lot of buzz in the Twittersphere about #mus12. A CMO has to be an innovator, ROI driver, brand strategist, technologist, crisis manager, data analyst, customer advocate, and recruiter amongst other things. billion Facebook posts per day. At CenturyLink they: Build their content with an eye towards social.

Marketo 48

Marketo Enterprise Management Allocation Forrester 48

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Buzz Marketing for Technology

JANUARY 30, 2013

3) Since they can only generate a text string they do not offer the possibility of advanced, connected content (for instance it is very difficult to connect Facebook ID with the end user through a QR Code and therefore track or provide relevant content). This will continue to drive usage down.

Brand Identity 100

Brand Identity Branding Mobile Advertising Click Rate 100

Hubspot

JANUARY 12, 2012

You need to hire someone who has demonstrated success in a few different areas: Content Creation: Did they blog, do some corporate communications, work at an agency creating content for a variety of companies? Blog & Social Media Lead: Inbound success is contingent on content to get you found, and your number one lever is blogging.

Paid Search Agency 28

Paid Search Agency Enterprise Management Companies Work Management 28

Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Add data collection fields for Twitter, Facebook, Linkedin (at a minimum). Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere?

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Liveintent

JANUARY 12, 2022

There’s a buzz in the air and, no, it’s not just those cicadas emerging from their 17-year subterranean slumber. It’s no wonder major publishers are using newsletter subscriptions to retain and nurture those audiences and continue to monetize their content. Readers enjoy personalized, one-to-one content.

Newsletter 77

Newsletter Custom Publishing Work Management Emarketing 77

Marketing Insider Group

DECEMBER 2, 2014

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. A landing page with content on it is not content marketing.

Enterprise Management 100

Enterprise Management Work Management Top of Funnel Marketing Management 100

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we create content in multiple forms and locations that demonstrates our expertise? What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Buzz Marketing for Technology

MARCH 1, 2011

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. I remember questioning where all this blogging was going to take us. The answer was – neither of us knew!

CMO 100

CMO Buzz RSS Network Marketing 100

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Directive Agency

JULY 15, 2019

It can help you find what kind of content to write, what keywords you should rank for, how many links you have, how authoritative your site is. We’re also going to talk about career changes and how to go from running your own blog to becoming a CMO and what that looks like. We’re also going to talk about the future of SEO.

SEO 40

SEO Paid Content Budget Programs Tools 40

Marketing Insider Group

AUGUST 20, 2019

With the right strategy you can sell more tickets, build buzz and excitement, and expand your audience way beyond the event itself. Followers can ask questions and have them answered in real-time, and you could even host a live session on Facebook or Instagram to talk about the event. Quick Takeaways.

Event Marketing 100

Event Marketing Work Management Marketing & Strategy Marketing Strategy 100