Avitage

JUNE 15, 2012

The new realities of B2B marketing has made thought leadership, and the development of big ideas, an important differentiator. The traditional role of thought leadership developers has been to focus on the research and analysis that yields the important big ideas. The new realities are also driving a change in buyers’ expectations.

Thought Leadership 120

Thought Leadership B2B Thought Leadership Deliverability Buying Cycle 120

Sales Engine

MARCH 31, 2016

Contextualized marketing does not rely on differentiators or distinctions of the company, but rather it is firmly rooted in an understanding of who the target customers are and how their behavior indicates their preferences. Getting it right is the difference between engaging with a buyer and not.

B2B Sales 120

B2B Sales Process B2B Marketing Automation Services 120

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

B2B Marketing Analytics

AUGUST 2, 2020

With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Everything Technology Marketing

APRIL 8, 2010

These buyers and decision makers don’t want to get interrupted by a product promo email or a cold call that likely doesn’t come at the exact time they have a specific problem the caller can help with. This exercise will help you understand how your customers are progressing through the steps of the buying cycle.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Here are some examples of marketing strategies and inbound marketing tactics that are best suited to each stage.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

Industrial Marketing Today

JULY 9, 2010

They forgot to first set a strategy that carefully targets prospects with relevant messaging. For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Lake One

JULY 28, 2020

If so, lead routing is your ticket to removing the manual review of leads and automatically routing by key differentiators. Marketing automation allows you to create lead nurturing campaigns, also known as email drip campaigns which are a series of emails spread out over time that help buyers move from awareness to consideration to decision.

Lead Ranking 52

Lead Ranking Marketing Automation Services Marketing Qualified Leads Marketing Automation 52

KoMarketing Associates

DECEMBER 8, 2015

Over the past year, 83 percent of respondents said that they have turned to white papers for research. Other popular forms of content assessed by researchers included webinars, blog posts, and videos. percent of all marketers use customer data in their content marketing strategy. Mobile Marketing. Customer Experience.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

6sense

FEBRUARY 9, 2018

What causes buying cycles to start and what influences their prioritization? At this stage, teams are focused on which demand units are not only a good fit, but have a need now and are demonstrating behavior indicative of being in an active buying cycle. Who engages with sellers and influences purchases?

Demand 48

Demand Demand Generation Top of Funnel Account Based Marketing 48

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1. Communicate with Content After strategic thinking, the key to social media success is content creation.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Hinge Marketing

DECEMBER 31, 2015

It should convey who you are, services you provide, i.e. how you can help, and differentiate you form the competition. To start you will need to “steer” target audiences to your site by implementing appropriate keywords throughout the content of your site. Your website serves as the central hub of your online presence.

Online Lead Generation 48

Online Lead Generation Lead Generation Marketing Websites Lead Scoring 48

The ROI Guy

JANUARY 5, 2011

As a result of Frugalnomics and other market drivers: 62% of B2B vendors indicated they needed more leads in order to generate the same amount of sales, 72% indicated an increase in buying cycle time over the past 6 month, The buying cycle timeframe has increased over 10% in the past 12 months. April 2009.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 14, 2011

In the face of frugal buyer sentiment, a majority of B2B vendors are now requiring more leads to generate the same amount of sales and are reporting a substantial increase in buying cycle time. Alinean's research revealed that new sales enablement strategies and investments are required to fight Frugalnomics.

Allocation 40

Allocation Research Practices Forrester 40

Adobe Experience Cloud Blog

JUNE 26, 2014

Many marketing organizations are struggling to differentiate segmentation from personalization ; others are still pushing out batch and blast email campaigns. Lead intelligence helps to determine where your prospect is in the buying cycle (kicking the tires or intending to buy). But the simple truth?

Relevance 48

Relevance Lead Scoring Lead Ranking Copywriting 48

Industrial Marketing Today

JANUARY 26, 2010

The bottom line is for your content to engage your prospects and customers at every stage of the buying cycle. Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. Provide clear calls to action as to what you want your site visitors to do.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Vidyard

SEPTEMBER 22, 2014

“Video marketing is becoming an increasingly important part of our digital marketing strategy,” said Jayson Kneen, Marketing Communications Manager at Honeywell. They use video at every stage of the buying cycle to engage, educate, qualify and convert business. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

“Video marketing is becoming an increasingly important part of our digital marketing strategy,” said Jayson Kneen, Marketing Communications Manager at Honeywell. They use video at every stage of the buying cycle to engage, educate, qualify and convert business. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Video marketing is becoming an increasingly important part of our digital marketing strategy,” said Jayson Kneen, Marketing Communications Manager at Honeywell. Fiberlink has made significant investments in online video content to differentiate the company in its market and better engage audiences with stories and content journeys.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Content Standard

APRIL 27, 2015

It’s that unfair advantage that can differentiate you from other brands in a competitive space. This means different things for different companies, but it’s typically a mix of effective brand strategy, customer service, storytelling, and content creation. So, what could a retail content strategy look like?

Buying Cycle 40

Buying Cycle Cross-Selling Webinar Metrics Purchase 40

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

What aspects of the buying cycle are most important to open source companies? The entire buying cycle is important. Most open source companies are starting to understand their sales funnel better and are educating their customers throughout the buying cycle. Second, become your industry’s knowledge leader.

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Industrial Marketing Today

MAY 3, 2010

The term ‘long tail’ was first used by Chris Anderson to describe the strategy of targeting less-competitive niche markets instead of highly competitive broad keywords. Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

The ROI Guy

SEPTEMBER 29, 2010

Tech Media publishers have seen an exponential shift in buyer behaviour, recognizing that the B2B buying decisions these publications support are now Internet driven , and that buyers are in control of the buying cycle like never before - seeking trusted sources of diagnosis, advice and recommendations.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

The ROI Guy

DECEMBER 23, 2010

Jump to a higher level without having a proper foundation and the strategy collapses. Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment.

Social Media 40

Social Media ROI Practices Media 40

Hubspot

JULY 11, 2016

Even if you've got the strongest writing chops in the game, you'll need to find other ways to expand your skills if you want to differentiate yourself. For professionals looking to gain practical experience in technical optimization strategies, Coursera partnered with UC Davis to design a six-course specialization. 7) Content Strategy.

Content Marketing 28

Content Marketing Planning Budget Programs Thought Leadership 28

The ROI Guy

MARCH 9, 2011

During a recent webinar, we received a question as to if value selling / marketing best practices change and which should be the focus based where your company and product are across this spectrum. Vendors in established categories struggle to differentiate their solutions and compete beyond price.

Work Management 40

Work Management Marketing Management Demand Comparison 40

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Terminus

SEPTEMBER 24, 2019

If they don’t open email A, then they proceed to email B the following week, etc. But with digital advertising, it’s difficult to segment out your message based on where an account is in the buying cycle without creating a lot of manual work. Interest Opportunity Stage.

Sales Management 22

Sales Management Paid Search Agency Ads Demand Generation 22

Hubspot

MARCH 26, 2015

Marketers know that most buyers will be about 80% in to the buying cycle before they pick up the phone to work with you. You’ll also need a way to differentiate yourself from the plethora of new podcasts coming out every week. or take advantage of the quality podcasts for podcasters and free webinars available.

Planning 28

Planning Buying Cycle Barriers Network Marketing 28

Marketing Insider Group

JUNE 30, 2020

Sales lead quality (87%), sales (84%), and higher conversion rates (82%) are the three most important metrics organizations use. Another great B2B marketing channel is email, and you’ll want to push these during the work day (hopefully your audience has signed up with their company email). Types of B2B Content.

Work Management 358

Work Management B2B Marketing Marketing Management Content Marketing 358

Hubspot

APRIL 2, 2012

Do you articulate your differentiation right there on the homepage? Do you provide a variety of educational content, like reports, videos, webinars, and research? There's a good chance they're doing some competitive research. Does it have an empathetic photo so people can connect with your company?

Lead Gen 28

Lead Gen Lead Ranking Leads Lead 28

Hubspot

NOVEMBER 7, 2012

It fuels our whole marketing strategy, after all! Product marketers typically create that more bottom-of-the-funnel content that caters to prospects who are closer to the purchase stage in the buying cycle. As inbound marketers, we create a lo- hot of content. But there's a lot more to it, my friend. That changes today.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Valasys

AUGUST 6, 2019

Marketers need to constantly upgrade their marketing strategies & can’t really settle for stagnant ones. If your business sales to other businesses you might get sleepless nights thinking over the best practices to amalgamate into your marketing strategies. Prelude: B2B marketing is an ever-evolving field. Well, it is.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

The ABM Agency

JANUARY 8, 2021

B2B marketing campaigns are constantly adapting to the rapidly shifting needs and demands of the modern business world, but one factor remains constant: A well-designed content marketing strategy can elevate a business from good to great. It’s how you create an effective message and build a genuine connection with your audience.

Top of Funnel 52

Top of Funnel B2B Marketing Demand Generation Marketing Strategy 52

Inbox Insight

JUNE 30, 2023

So if you’re looking to role out a new GTM strategy but want to pilot it first, just starting out on your ABM journey or are looking to supplement your existing ABM strategy with high quality leads – these plays are for you. This drives greater traffic to your website and can be a highly effective content marketing strategy.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

ClearVoice

SEPTEMBER 22, 2020

Content can help brands differentiate themselves. As you craft your content strategy, think about how your solutions can fit with what your ideal patient or buyer is seeking. The length of your content needs to be appropriate for your industry, your audience, and the stage of the consideration and buying cycle.

Top of Funnel 111

Top of Funnel Work Management Content Marketing Management 111