Brightedge

APRIL 27, 2022

Over the last couple decades, search engines have become very good at figuring out the intent behind individual queries and serving the most relevant, authoritative, and engaging content. Define Keyword Intent. It’s difficult to understate the importance of keyword intent. Related reading: What Is Keyword Search Intent.

SEO 64

SEO Effectiveness Allocation Keywords 64

Terminus

NOVEMBER 9, 2020

If you’re reading this you’re probably a B2B marketing or sales person and you might not be familiar with “psychographics,” so here’s the Wikipedia page. Because GrowFlare is always mining, this data is dynamically updated as companies change their in-market messages, making it usable as an incredible source of intent data as well.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Biznology

JUNE 8, 2018

In the book I said you should be the Wikipedia of your most important topics. You never get to the stuff that is the promise of my book Audience, Relevance , and Search : using search engines as a proxy for audience intent. If you don’t become a hub of authority, you have to buy eyeballs, clicks, and leads.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Take into consideration other popular sources like Wikipedia. Example Search Queries. Why Is Top-of-Funnel Content Important for SEO?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Moz

FEBRUARY 25, 2020

While only a portion of it is direct advertising, most of the focus of the page above the organic results is on people looking to buy a vacuum. This is because SERP features are tied closely to search intent, and results with more ads tend to be more commercial. This is a relentlessly commercial result. What about the big picture?

SERP 72

SERP Case Studies Verticals Lead Scoring 72

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. When you actively pursue a strong, intentional reputation management strategy in public, you can prevent people from dismissing your brand while increasing the traffic to your site.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Valasys

FEBRUARY 4, 2020

In an era of the Internet of everything & Intent data , the marketers have are constantly scaling the level of personalization delivered to their audiences, aiming to reach an acme. This has a positive impact on customers’ intent to buy & also assists in omnichannel reputation management.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Biznology

AUGUST 31, 2018

According to Wikipedia : User intent or query intent is the identification and categorization of what a user online intended or wanted when they typed their search terms into an online web search engine for the purpose of search engine optimization or conversion rate optimization. [1] It’s part of their user intent.

Intent 136

Intent Lead Ranking Buyer's Journey Comparison 136

Webbiquity

JULY 19, 2016

But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent. A query like “best time of year to plant a maple tree” is informational, while “best place to buy a maple tree” is transactional. And of course, keyword stuffing, as an SEO tactic, is long dead. 1) SEMrush.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Tony Zambito

NOVEMBER 10, 2011

Image via Wikipedia.   We’ve learned in the past few years about the value as well as the role content can play in the early stages of buying processes.    We’ve learned in the past few years about the value as well as the role content can play in the early stages of buying processes. 

Trends 100

Trends Content Wikipedia Custom Publishing 100

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   More than likely, these views put your marketing and selling strategies in the framework of being highly dependent upon outbound activities that are intent on finding buyers.  To say things are changing is an understatement. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

BenchmarkONE

MARCH 1, 2019

Some research indicates that as many as 81% of B2B buyers refer to search during their buying process. All of your content should be intentional – it should serve a purpose or answer a question that your potential customers have. Use this article to guide how you approach SEO to earn B2B engagement.

SEO 74

SEO B2B Marketing Work Management Marketing Management 74

Conductor

OCTOBER 11, 2022

By understanding how these features work, determining which are most important, and learning how to benefit from them, your business can increase visibility in SERP, reach more customers, and drive more intent-driven visits to your site. What are Google result types or SERP features?

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Biznology

AUGUST 12, 2015

Wikipedia defines it as “a generic term for an industrial economy that is, by design or intention, restorative …and in which material flows are designed to either reenter the biosphere or circulate at high quality without entering the biosphere”. . So what exactly is “circular economy”?

Brand Identity 80

Brand Identity Branding Paid Search Agency Terms and Conditions 80

Martech Advisor

DECEMBER 16, 2019

If you're trying to persuade people to do something, or buy something, it seems to me you should use their language. Image source: Wikipedia. They might even buy another product only to realize they need what you have. It could be as simple as giving a customized bookmark when people buy a book. The Hero's Journey.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. They decide how to reveal about their intentions based on the value of the content to them. They may also assume that a higher level of intent will net them more valuable content either in terms of quantity or depth. Yet while generally we can’t put a price tag on our content, we do charge for it.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Image via Wikipedia. They decide how to reveal about their intentions based on the value of the content to them. They may also assume that a higher level of intent will net them more valuable content either in terms of quantity or depth. Yet while generally we can’t put a price tag on our content, we do charge for it.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Biznology

SEPTEMBER 23, 2010

Image via Wikipedia. He went on to explain how we need more leisure time, more time off the grid, and that it will actually make us all productive, which I buy into and try to practice. Sometimes we can have all the good intentions of turning things off, but when they turn themselves off, then our free time disappears.

Wikipedia 80

Wikipedia Internet Marketing Work Management Tagging 80

TaylorMadeIn KEW

JULY 5, 2015

This little book was published in 1989 and according to Wikipedia it has sold more than 20 million copies in 38 languages worldwide, and remains one of the best-selling business books of all-time. We need to take the time to think through our plans and understand what it takes to best achieve our strategic intent.

Planning 48

Planning Paid Search Agency Advertising Agencies Multi-Channel 48

Scoop.it

JANUARY 4, 2022

Depending on the query intent, the biggest search engine returns the corresponding feature snippets types, including paragraph, list, or table. #6. All the details you see are cited from Google index library and Wikipedia. A featured snippet jumps the queue to rank in “Position 0,” that’s why it has a higher CTR than organic results.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia.   Since we were in college with our outdated text books, we have had the notion ingrained in us that the job of marketing and sales was to get someone to act – primarily that act is to buy.    Do I need to also go to the other message pounded into our brains over the years also? 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Content Marketing Institute

OCTOBER 16, 2018

Even better, if you target keywords with the right buyer intent, you can attract organic traffic in the form of ready-to-buy consumers. Don’t skim your subject – If your readers want a general overview of any topic under the sun, they can consult Wikipedia. Link to every source you cite.

Long Tail Marketing 103

Long Tail Marketing Google Domain Keywords 103

EveryoneSocial

OCTOBER 17, 2018

Social selling is about leveraging your social networks to find the right prospects, to build trusted relationships, and ultimately, to help you achieve your sales goals by answering prospect questions and offering thoughtful content until the prospect is ready to buy.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

seo.co

DECEMBER 28, 2020

The perception of color is something that human beings have studied intently for many centuries. Popular brands that use yellow include Subway, Best Buy, and McDonald’s. and Wikipedia all have white as one of their main colors. The Power of Color. That just goes to show there are exceptions to every rule.)

SEO 75

SEO Design Optimization Conversion 75

Moz

MARCH 12, 2019

In the STAT whitepaper, Using search intent to connect with consumers , we looked at how SERP features change with a searcher’s intent — informational, commercial, transactional, or local. We know from our study that as searchers head down the intent funnel, the SERP feature landscape shifts accordingly.

Intent 59

Intent Top of Funnel Google Wikipedia 59

Moz

JANUARY 28, 2019

E-A-T is becoming more and more important as search evolves and increases the importance of solving for user intent. A site like Wikipedia, for example, has thousands of diverse sites linking to it. These don't have to be Wikipedia-level sites, but they should provide searchers with credible, trustworthy content.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

Convince & Convert

JANUARY 18, 2024

Generative AI will make buying journeys even more unpredictable but it also provides marketing opportunities we have never seen before. Keyword Insights: Content Optimization Strategy Keyword Insights uses generative AI to find keyword ideas, cluster keyword lists, create content briefs, and optimize for search intent.

Tools 120

Tools SERP Planning Domain 120

ViewPoint

OCTOBER 7, 2017

According to Wikipedia, the Prevent Defense is a defensive alignment in American football that seeks to prevent the offense from completing a long pass or scoring a touchdown in a single play and seeks to run out the clock. In fact, buyers perceive value in interacting with sales at every stage of the buying process.”.

B2B Sales 222

B2B Sales Sales Leads Lead Generation Lead Scoring 222

Adobe Experience Cloud Blog

AUGUST 27, 2008

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. It's better to try something new fast, and run the risk of well-intentioned mistakes, than to wait and miss an opportunity. Second, constant learning is more important than ever. So here's the test.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

seo.co

OCTOBER 29, 2021

Clear writing is writing that communicates all of your intentions with as few ambiguities and as many details as possible. Take a look at how the simple topic breakdown of the Wikipedia page for the Beatles immediately makes the long, complex page more decipherable and approachable: (Image Source: Wikipedia ). best way to.

Copywriting 105

Copywriting SEO Top of Funnel Keywords 105

WebMarketCentral

JULY 22, 2008

Sean X Cummings in The X Factor: The ad network you'd kill to buy on tries to make the case for IAC as a Google killer, but being that Google gets 15 times the search traffic of Ask , is that really realistic? It will be interesting to see what happens to the Google position of Wikipedia pages once Knol is launched , no?

Google 20

Google Wikipedia Contingency Planning PPC 20

Single Grain

NOVEMBER 27, 2019

BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a search query. In this process, Google picks up “entities” from a query and generally uses Wikipedia as a database to find the entities in the query.

Google 87

Google Long Tail Marketing Marketing AI Intent 87

Valasys

FEBRUARY 5, 2020

Britney Muller, the Senior SEO Scientist at Moz advises targeting “ link-intent keywords ”. She elucidates that leveraging the keyword statistics & keyword facts will give marketers an idea to write impeccable pieces of content around link-intent keywords.

SEO 59

SEO Practices Google Brand Identity 59

Circle Studio

AUGUST 4, 2022

Specifically, Google’s core business model is based around providing users with the best possible answer to match their search intent. Properties you don’t control can include Wikipedia, Wikidata, public databases (such as publicly available stock information), and other resources that Google can scrape for facts.

Google 60

Google B2B Business Ideal Customer Profiles 60

Albacross

OCTOBER 2, 2018

DNS refers to Domain Name System, and Wikipedia defines this as “a hierarchical decentralized naming system for computers, services, or other resources connected to the Internet or a private network.”. Your lead might not be ready to buy right now, but that’s fine. Let’s jump right in! What is DNS? What are you waiting for?

Lead Generation 71

Lead Generation Sales Qualified Leads Generation Leads 71

Directive Agency

NOVEMBER 13, 2018

Step 1: What is the User’s Search Intent? The first step of your search engine rank position analysis will be thinking about what the user’s search intent might be. Wikipedia, Yelp, G2Crowd, etc…). There are four ads at the top and three ads at the bottom for max commercial intent! What does the user want to do?

Lead Scoring 51

Lead Scoring Lead Ranking Paid Content Positioning 51

Convince & Convert

JULY 21, 2010

However, I find these are limiting as the intent of the post appears to be to share several different angles of legal vulnerability through social media. Wikipedia has a good explanation of it ( [link] ). 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance?

Social Media 156

Social Media Paid Content Media Advertising Agencies 156