Remove Buy Remove Intent Remove SERP Remove Wikipedia
article thumbnail

The Top 5 SERP Features & How to Rank for Them with SEO

Conductor

These search engine results page (SERP) features typically appear at the top of the results page that follows any search. Because 90% of internet users click on links on the first page of the results , these SERP features take up prime real estate, making them critical to target and leverage through SEO and content marketing.

SERP 124
article thumbnail

Search Intent and SEO: A Quick Guide

Moz

Posted by DawnMacri Understanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. Oftentimes, the keywords and the intent simply don’t match. Oftentimes, the keywords and the intent simply don’t match. What is search intent? Why is search intent important for SEO?

Intent 75
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Search Intent: The Key To Successful PPC Campaigns

Directive Agency

Only a few of those articles will mention the most vital and often overseen part of keyword research – search intent. Search intent is the other half of the story that many search marketers don’t pay enough attention to while doing keyword research. Simply put, search intent is the “why” behind the search. Number of Ads.

PPC 67
article thumbnail

How Google (Actually) Works

seo.co

When you search for a pair of “Nike basketball shoes” on Google, you’ll usually be paired with results showing where you can buy the shoes: How does Google know to pair these types of results with queries that have buyer intent? The answer lies in what is known as search intent. Does the web user just want to buy something?

Google 105
article thumbnail

How Low Can #1 Go? (2020 Edition)

Moz

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. While only a portion of it is direct advertising, most of the focus of the page above the organic results is on people looking to buy a vacuum. Here's a breakdown.

SERP 72
article thumbnail

SEO Hacking: The Top 31 White Hat SEO Hacks for 2021

seo.co

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. A way to track and analyze 1,000 keyword and track your placement in the SERPs in real time. It’s not easy to fool a search engine algorithm in 2021.

SEO 111
article thumbnail

What is SEO in marketing?

Scoop.it

Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. That’s why having an SEO strategy that places you high up on page one of SERP is very important. Image packs happen to be another valuable piece of real-estate on SERP. Image Packs.

SEO 52