Webbiquity

JUNE 21, 2022

This is particularly important for brands with customers who purchase via different routes and devices. For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Hubspot

APRIL 8, 2021

While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube.

Youtube 84

Youtube Template Examples High Quality Lead 84

Hubspot

APRIL 26, 2019

In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. questions on how they buy. This report highlights the fascinating differences we've discovered in buying preferences worldwide. Consumers share the products they love -- a lot!

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. So the things that come to mind are Discord , buy the Discord servers. And YouTube, for sure, I think it’s underutilized for B2B. Obviously, there are a lot of other platforms out there.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Companies can then use this data to inform subsequent marketing strategies and improve the overall customer experience. Offering customized pricing and promotions based on client history and buying behavior.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Plus, it’s usually copyrighted, which means it’s unique to the creator or platform you’re buying it from. Have you ever wondered if your paid content is actually doing its job?

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

PureB2B

MARCH 31, 2022

Once a predominantly sales-directed process, today’s purchase path is far more customer-driven than ever before. Buyers can now leverage online tools to research vendors, perform competitive analyses, and learn more about a particular brand or product before reaching out to a sales rep for more information.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Convince & Convert

MARCH 5, 2024

”² Over half of redditors are likely to have “chosen a new brand” in the last week or the last month across everyday purchase categories such as grocery or personal care products, +40% higher than the competitor average and #1 overall. Provide Exhaustive Information : Second, you can never provide enough information.

Research 143

Research Loyalty Case Studies Communities 143

Marketing Insider Group

JANUARY 5, 2021

Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. 8 in 10 also say that trusting a brand to do the right thing is a deciding factor in their purchase decisions. Don’t be afraid to admit your mistakes. Source: [link].

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. And with new formats and tracking capabilities, you can also use this information to report on its ROI. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Marketing Insider Group

NOVEMBER 3, 2020

Content marketing can be used to connect with customers not only at the start of the funnel and at the buying decision stage but also post-purchase and for repeat customers who are between purchases. Informational content can be a great way to drive sales and conversions too. This is because you already know them.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Want to improve your small business with better accounting and informed financial decision-making?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Sprout Social

SEPTEMBER 21, 2022

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. Of all the items consumers buy online, clothing tops the list. YouTube shopping. Currently, only eligible creators can set up shop on YouTube.

Best Practices 126

Best Practices Amazon Youtube Ad Exchange 126

ConvertKit

JULY 3, 2020

How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.

Youtube 67

Youtube Merchandising Ad Exchange Blogger 67

Webbiquity

MARCH 31, 2022

People won’t buy what they don’t understand. An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Don’t waste your customer’s time or make it hard for them to complete a purchase.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Biznology

JANUARY 29, 2016

The What to Buy Moment (Top Funnel). Indeed, YouTube usage is rising dramatically in model comparisons, test drives evaluations, and walkthroughs. The Where to Buy? Perhaps turning off more people than it converts, the late delivery of push notifications are not enough to clarify a buying decision. Moment (Mid Funnel).

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Sequential retargeting: Show a series of ads to users that tell a story or reveal more information over time, aiming to nurture leads and guide them through the customer journey.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Tracking what they ultimately end up buying. Whereas, B2C transactions are often instantaneous or close to it.

Digital Asset Management 112

Digital Asset Management Work Management Marketing Management Digital Experience Platform 112

Hubspot

MARCH 5, 2019

Nowadays, 75% of B2B businesses and 65% of B2C businesses use Twitter for marketing purposes -- which means Twitter outranks YouTube, Instagram, and Snapchat in terms of popularity among businesses. Ultimately, when you're eager to gain followers and increase engagement, you might be tempted to take a shortcut and buy followers.

High Quality Lead 73

High Quality Lead Twitter Buy Paid Search Agency 73

ClearVoice

JULY 15, 2022

Despite being overtaken by Millennials as the largest generation, Baby Boomers still hold the most buying power. Apart from their buying power and share of the world population, below are three additional reasons businesses should market to Baby Boomers. Promote videos on YouTube. Why do you need to market to Baby Boomers?

Planning 118

Planning Content Marketing & Strategy Youtube 118

Contently

FEBRUARY 22, 2023

Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. As any consumer can tell you: a thumbs up from a fellow shopper is often the final push to click the buy button. Consumers tune in to learn, chat, and purchase products directly from inside the live video. Have a plan.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Webbiquity

SEPTEMBER 28, 2022

To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Yes, “customers” and “purchasers” are the same people. This can increase the recipient’s curiosity and interest in buying their favorite products.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

SocialPilot

JANUARY 15, 2024

Viewers claim they retain 95% of the information given in the form of videos. Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video. More than one billion hours of videos are viewed on YouTube daily. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

SnapApp

JULY 11, 2017

They educate themselves – thoroughly – online before even thinking about making a purchase. And then they make that purchase online, too. . They have access to more information than ever before … and the amount of information they have access to continues to increase and become more robust every day. The list goes on.

Buy 70

Buy Process B2B Peer-to-peer 70

Unbounce

JUNE 28, 2022

They’re making a purchase from your post right then and there in their favorite social media app. Whether your customers make a purchase in an app or on your website, the marketing strategy focuses on attracting customers to your website, landing page, or product page to drive sales and generate conversions.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

RDW Group

APRIL 19, 2016

“Adult Millennials,” defined as people born between 1979 and 1995, are becoming increasingly responsible for B2B purchase decisions. A new survey by Sacunas reveals 73 percent of millennials are involved in some aspect of purchasing decisions at their B2B companies; and at one-third of companies, a millennial is the sole decision maker.

Purchase 50

Purchase Work Management Marketing Management B2B 50

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. This information is directly transmitted to the account owner so they can proactively take the “next best action” to nurture the prospect and move the deal to closed-won.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Oktopost

SEPTEMBER 22, 2021

Instead, they are, or should be, going after entire departments, who may have the purchasing power equivalent to millions of dollars. Philosophically speaking, B2B buyers will likely need to be educated on your service offering and information about your company. 75% of B2B buyers use social media in their buyer journey.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Adobe Experience Cloud Blog

MARCH 26, 2020

billion in buying power. About 70 percent of Gen Zers say that they feel more connected when watching YouTube videos with others. Even so, many brands succumb to the temptation of buying random data and email lists and sad attempts at one-size-fits-all marketing and hoping for the best. Grew up during a recession.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

Vidyard

MAY 21, 2021

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. Your answer will depend on where the viewer is in on their buying journey. The m ain goal of YouTube is to get the viewer to your website.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Navigate the Channel

JUNE 21, 2023

Unlock the potential of social media by defining your purpose and crafting content that informs, persuades, and connects with your audience.” ” The two basic reasons for social media posts are to inform and to persuade. You can get even more specific than “to inform” and “to persuade.” Where did they go?

Business 65

Business Social Media Youtube Facebook 65

Sprout Social

JANUARY 4, 2022

Half of users say they have visited a brand’s website to purchase a product or service after seeing it featured in Stories. That said, if you’re dealing with resource limitations or struggling to get buy-in from your team, prioritizing Stories is likely to give you the biggest bang for your buck. YouTube video statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Porch Group Media

FEBRUARY 8, 2023

68% of consumers say they will do most or all of their vehicle purchase process online in the future. 80% think it’s a good or great idea to buy entirely online. ( EV consumers are more digital-focused, with 87% of new vehicle buyers open to purchasing a vehicle fully online. ( Cox Automotive ) 2. Autotrader) 3. 9 Clouds) 19.

Statistics 52

Statistics Mobile Marketing Webinar Metrics Youtube 52

Martech

DECEMBER 19, 2023

As I noted above, Gmail is one of the apps included with a Google account, along with other Google services like Search, Google Drive, Docs, Meet, Photos, Calendar and YouTube. One that is in rhythm with your buying cycle. It is going after inactive personal Google accounts (not work or school accounts).

Marketing & Strategy 107

Marketing & Strategy Opt-out CAN-SPAM Work Management 107

Sprout Social

MAY 4, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. This model moves social media beyond its traditional role in the discovery process by encouraging users to complete the entire purchase process without leaving their preferred apps. . What is social commerce? The Tiny Tassel.

Work Management 139

Work Management Top of Funnel eCommerce Social Media 139

Biznology

MARCH 1, 2019

In general, millennials use fewer sources of information than their colleagues. Millennials get a lot their information about technology, personal and IT-related, from video. For technology-related videos, YouTube rules. So video can can help with trust issues, too, since Google search results tend to favor YouTube video.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112