Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Billy Gene is Marketing Inc.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle. Millennials.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

Hubspot

MAY 17, 2021

When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Back then, using YouTube for business and marketing was a new concept. Users on YouTube like to be educated and not sold to.".

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Hubspot

APRIL 8, 2021

While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube. YouTube End Screen Examples.

Youtube 84

Youtube Template Examples High Quality Lead 84

Webbiquity

JUNE 21, 2022

This is particularly important for brands with customers who purchase via different routes and devices. For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. The Ahrefs YouTube channel has become a go-to resource for SEO professionals.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. And with new formats and tracking capabilities, you can also use this information to report on its ROI. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Koleen Diaz – @koleendz Instagram: 721K TikTok: 691K YouTube: 1.58 Nyane Lebajoa – @nyane Instagram: 2.5

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Marketing Insider Group

JUNE 10, 2015

“Consumers perceive videos that are ‘less like ads’ as more informative, authentic, and original.”. So given the fact that Generation C is hungry for smartly created and curated content that connects with them and makes them feel like part of a community, what’s the formula for YouTube success? The 3 types of videos you need to create.

Youtube 100

Youtube Curation Viral Marketing Stats 100

Convince & Convert

MARCH 5, 2024

”² Over half of redditors are likely to have “chosen a new brand” in the last week or the last month across everyday purchase categories such as grocery or personal care products, +40% higher than the competitor average and #1 overall. Provide Exhaustive Information : Second, you can never provide enough information.

Research 145

Research Loyalty Case Studies Communities 145

ConvertKit

JULY 3, 2020

How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.

Youtube 67

Youtube Merchandising Ad Exchange Blogger 67

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. Less so in the B2C space, which is pretty well defined by, “Who are the most successful influencers on YouTube, Instagram, and TikTok?”

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Companies can then use this data to inform subsequent marketing strategies and improve the overall customer experience. This post details four predictions for key B2B eCommerce marketing trends in 2023.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

Marketing Insider Group

JANUARY 5, 2021

Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. 8 in 10 also say that trusting a brand to do the right thing is a deciding factor in their purchase decisions. Don’t be afraid to admit your mistakes. Source: [link].

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Biznology

JANUARY 29, 2016

Indeed, YouTube usage is rising dramatically in model comparisons, test drives evaluations, and walkthroughs. If the dealer intends to use consistency from website content to showroom, reinforcing the benefits of buying what and where, the relationship strengthens and ensures further confidence in the purchase. The Where to Buy?

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Sequential retargeting: Show a series of ads to users that tell a story or reveal more information over time, aiming to nurture leads and guide them through the customer journey.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

RDW Group

APRIL 19, 2016

“Adult Millennials,” defined as people born between 1979 and 1995, are becoming increasingly responsible for B2B purchase decisions. A new survey by Sacunas reveals 73 percent of millennials are involved in some aspect of purchasing decisions at their B2B companies; and at one-third of companies, a millennial is the sole decision maker.

Purchase 50

Purchase Work Management Marketing Management B2B 50

Marketing Insider Group

DECEMBER 8, 2021

These types of insights can inform all content marketing. And that means that B2B buyers trust their peers, colleagues, influencers and “people like themselves” when seeking purchase recommendations. So, when this trust paradigm is applied to B2B marketing , the opportunity to influence purchase behavior becomes real – very real.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

SocialPilot

JANUARY 15, 2024

Viewers claim they retain 95% of the information given in the form of videos. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Marketing Insider Group

NOVEMBER 3, 2020

Content marketing can be used to connect with customers not only at the start of the funnel and at the buying decision stage but also post-purchase and for repeat customers who are between purchases. Think about how to provide value for your existing customers with informational content as well as how to use them as a content source.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Contently

FEBRUARY 22, 2023

Nearly eight out of 10 consumers say user-generated content highly impacts their purchasing decisions. Consumers tune in to learn, chat, and purchase products directly from inside the live video. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. To live stream effectively, consider the following.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Sprout Social

SEPTEMBER 21, 2022

Shopping apps for clothes have made it easier for shoppers to purchase fashionable apparel, shoes, bags and accessories from the comfort of their homes. In fact, recent data from Sprout Social shows 98% of consumers plan to make at least one purchase through social media in 2022. YouTube shopping. Social media shopping apps.

Best Practices 127

Best Practices Amazon Youtube Ad Exchange 127

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. From blogs and podcasts to YouTube videos and social media posts, there’s a ton of information out there that won’t cost you a dime. It’s kind of like a toll road.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Oktopost

SEPTEMBER 22, 2021

Instead, they are, or should be, going after entire departments, who may have the purchasing power equivalent to millions of dollars. Philosophically speaking, B2B buyers will likely need to be educated on your service offering and information about your company. 75% of B2B buyers use social media in their buyer journey. Facebook Ads.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

ScanmarQED

FEBRUARY 27, 2024

Many of the biggest platforms, like Meta, YouTube, SnapChat, TikTok and others, don’t provide any of this vital user-level information. On Thursday, they click on a YouTube ad, but they don’t make a purchase. Then, finally on Saturday they visit through a Google Ads Brand Search and make a purchase worth $100 at 1:30 pm.

Multi-Touch Attribution 59

Multi-Touch Attribution Lead Ranking Allocation Touchpoints 59

Martech

NOVEMBER 11, 2022

B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). content marketing is used to attract and engage an audience that will purchase the content generator’s products. Membership programs compel consumers to make more online purchases.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. This information is directly transmitted to the account owner so they can proactively take the “next best action” to nurture the prospect and move the deal to closed-won.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Bluetext

MAY 28, 2021

With over 2 billion users and more than a billion hours of videos watched daily, YouTube is one of the best ways to ensure your target audience finds the video content you’ve produced. To truly understand just how powerful YouTube can be as a platform, it’s important to understand the basics. What Type of YouTube Ads are There?

Paid Search Agency 26

Paid Search Agency Youtube Design Video Marketing 26

Sprout Social

NOVEMBER 29, 2021

According to our data, 65% of participants have already made purchases directly through social media. Brand awareness is the key to unlocking more purchases on social. On top of that, our data shows a positive correlation between time spent on social media and the likelihood of purchase based on familiarity with a brand.

Buy 143

Buy Brand Identity Branding eCommerce 143

ClearVoice

JULY 15, 2022

Promote videos on YouTube. It’s estimated that one out of three boomers learns about products or services on YouTube, while 68% regularly watch videos for entertainment. times more likely to refer to YouTube tutorials than written instructions. Share well-structured videos with clear and informative visuals.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Unbounce

JUNE 28, 2022

They’re making a purchase from your post right then and there in their favorite social media app. Whether your customers make a purchase in an app or on your website, the marketing strategy focuses on attracting customers to your website, landing page, or product page to drive sales and generate conversions. Make your posts shoppable.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. You can also purchase multiple touch-points: say, a video, an image post, a story, or a mix of all three, to widen your reach. Instagram and YouTube still reign supreme. Big Commerce ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90