Hubspot

APRIL 8, 2021

While certainly a source of entertainment, YouTube is also an incredible platform for marketers to use, especially since it is the second-largest search engine in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube.

Youtube 84

Youtube Template Examples High Quality Lead 84

ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle. Millennials.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

Hubspot

APRIL 26, 2019

In early 2019, HubSpot Research partnered with SurveyMonkey to conduct new research on social media preferences and buying preferences. questions on how they buy. This report highlights the fascinating differences we've discovered in buying preferences worldwide. Consumers share the products they love -- a lot!

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

Webbiquity

JUNE 21, 2022

This is particularly important for brands with customers who purchase via different routes and devices. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube. Check their Amazon app or social media sites for reviews from other customers.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. As a professional marketer, you already know that customers will only buy your product if they know how it works and what benefits it offers.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

MAY 1, 2023

75% of people watch short-form video content on their mobile Source: Inside Intelligence Whether it’s a blog post , TikTok, or YouTube video, 66% of consumers find short-from videos to be the most engaging. YouTube has more than 2.5 80% of people prefer videos over written text Source: Vimeo Image Source: Neal Schaffer 13.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

PureB2B

MARCH 31, 2022

Once a predominantly sales-directed process, today’s purchase path is far more customer-driven than ever before. Nowadays, it’s a key tool customers use to identify potential new vendors, with the most popular channels being: YouTube LinkedIn Twitter Facebook. There’s been a seismic shift in the B2B tech buyer journey. Help us out.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Hubspot

MARCH 6, 2017

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising. The 2 Types of YouTube Video Ads.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

ConvertKit

JULY 3, 2020

How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.

Youtube 67

Youtube Merchandising Ad Exchange Blogger 67

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. So the things that come to mind are Discord , buy the Discord servers. And YouTube, for sure, I think it’s underutilized for B2B. Obviously, there are a lot of other platforms out there.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Onalytica B2B

JANUARY 30, 2018

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. Why is this happening?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Porch Group Media

JULY 14, 2020

According to research by the NRF , 90% of parents say their children influence their purchase decisions. This purchase influence does not just extend to products or services specifically for the child. It is unsurprising that Alphas want to buy from companies who behave responsibly toward the environment and society.

Purchase 52

Purchase Generation Amazon Lead Scoring 52

Hubspot

MARCH 14, 2018

Every day, five billion YouTube videos are watched around the world. The average YouTube session by any one viewer is roughly 40 minutes, up 50% from the previous year, according to Omnicore. Well, YouTube isn't just for amateur filmmakers and people videotaping their zainy housepets anymore. How to Make Money on YouTube.

Youtube 77

Youtube Advertising Agencies Adwords Mobile Advertising 77

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. This trend is driven by the increasing availability of eCommerce shopping options on the whole, as well as the growing use of technology in the B2B buying process. Personalization offers many benefits for B2B companies.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Biznology

JANUARY 29, 2016

The What to Buy Moment (Top Funnel). Indeed, YouTube usage is rising dramatically in model comparisons, test drives evaluations, and walkthroughs. The Where to Buy? Perhaps turning off more people than it converts, the late delivery of push notifications are not enough to clarify a buying decision. Moment (Mid Funnel).

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

Sprout Social

SEPTEMBER 21, 2022

With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. Of all the items consumers buy online, clothing tops the list. YouTube shopping. Currently, only eligible creators can set up shop on YouTube.

Best Practices 127

Best Practices Amazon Youtube Ad Exchange 127

Convince & Convert

MARCH 5, 2024

”² Over half of redditors are likely to have “chosen a new brand” in the last week or the last month across everyday purchase categories such as grocery or personal care products, +40% higher than the competitor average and #1 overall. Your Everyday Purchases”, n=1,500, A18-64, May 2023. Redditors are inherently curious.

Research 145

Research Loyalty Case Studies Communities 145

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Plus, it’s usually copyrighted, which means it’s unique to the creator or platform you’re buying it from. Have you ever wondered if your paid content is actually doing its job?

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Marketing Insider Group

JANUARY 5, 2021

Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. 8 in 10 also say that trusting a brand to do the right thing is a deciding factor in their purchase decisions. more likely to buy from it, and 1.8x

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Hubspot

MARCH 5, 2019

Nowadays, 75% of B2B businesses and 65% of B2C businesses use Twitter for marketing purposes -- which means Twitter outranks YouTube, Instagram, and Snapchat in terms of popularity among businesses. Ultimately, when you're eager to gain followers and increase engagement, you might be tempted to take a shortcut and buy followers.

High Quality Lead 73

High Quality Lead Twitter Buy Paid Search Agency 73

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Cart abandoners: Reach users who have added products to their shopping cart but did not complete the purchase. Free shipping: Incentivize users to complete their purchase by offering free shipping or reduced shipping costs.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Hubspot

APRIL 2, 2021

That's where media buying comes in. Let's say you're an airline and your focus is impressions and awareness, rather than an immediate sale, you can buy a placement that is known to get cheap impressions," he said. Buying cheap impressions, which made sense in the previous example, no longer helps you accomplish your goal.".

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Marketing Insider Group

NOVEMBER 3, 2020

Content marketing can be used to connect with customers not only at the start of the funnel and at the buying decision stage but also post-purchase and for repeat customers who are between purchases. But what about those customers who have just made a purchase and long-term customers who are between purchases?

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Zoominfo

JULY 1, 2019

LGBTQ+ Buying Power: The total buying power of the adult U.S. Nearly two-thirds of YouTube viewers surveyed who self-identified as LGBT said they are more likely to buy from a brand that takes a stand on LGBT issues ( source ). Let’s get into it! The Current State of LGBTQ+ Representation in Advertising.

Statistics 188

Statistics Advertisements Advertising Paid Search Agency 188

QuanticMind

SEPTEMBER 29, 2023

Users on the platform are often inspired by content on TikTok but don’t always act to purchase until much later—an estimated 79% of TikTok-influenced conversions are missing from last-click attribution models. Millennials spent even more, averaging a little over $1,000 in purchases. Impulse buy, retail therapy… YOLO, right?!

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

SocialPilot

JANUARY 15, 2024

Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Tracking what they ultimately end up buying. Whereas, B2C transactions are often instantaneous or close to it.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

Webbiquity

MARCH 31, 2022

People won’t buy what they don’t understand. An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Don’t waste your customer’s time or make it hard for them to complete a purchase.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Marketing Insider Group

JULY 27, 2021

Advancing computer technology in the 1980s accelerated AR and VR tech developments and by the 90s people could buy VR headsets to use at home or watch sports games on networks using AR to enhance viewing. Without enough users purchasing AR/VR headset hardware, developers saw no reason to develop high volume content.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Buildings don’t buy stuff, people do. What is NOT content marketing? We’re all people.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

SnapApp

JULY 11, 2017

They educate themselves – thoroughly – online before even thinking about making a purchase. And then they make that purchase online, too. . Buyers are posting pictures of their purchases, YouTube videos of themselves opening products, Jing tutorials of themselves using software. . 5 B2B Buying Journey Models.

Buy 70

Buy Process B2B Peer-to-peer 70

Marketing Insider Group

MARCH 16, 2023

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. Whiteboard Fridays is Moz’s weekly YouTube series (now about 500 videos) covering SEO-related topics to help their audience improve content performance.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Marketing Insider Group

APRIL 6, 2021

Not only will this group be more likely to buy from you again (or continue buying from you), but they’ll help you spread the word about your products or services. The Buyer’s Journey Doesn’t End with a Purchase. But the customer experience doesn’t end when someone makes a purchase. Source: Hotjar. Personalization Matters.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

RDW Group

APRIL 19, 2016

“Adult Millennials,” defined as people born between 1979 and 1995, are becoming increasingly responsible for B2B purchase decisions. A new survey by Sacunas reveals 73 percent of millennials are involved in some aspect of purchasing decisions at their B2B companies; and at one-third of companies, a millennial is the sole decision maker.

Purchase 50

Purchase Work Management Marketing Management B2B 50

Martech

MAY 25, 2022

YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts. Product feeds for a shoppable YouTube experience. Read next: Google is giving users greater control over what ads they see.

Google 120

Google Lead Ranking Paid Search Agency Planning 120

Top Rank Marketing

AUGUST 4, 2023

B2B Buyers More Thoroughly Evaluating Purchases When it comes to the new processes that B2B buyers have added for purchase decisions, some 38 percent have said they are conducting more rigorous analysis of return-on-investment (ROI), with 31 percent noting that they are taking more time researching buying decisions, and 24 percent focusing on adjusting (..)

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

ClearVoice

JULY 15, 2022

Despite being overtaken by Millennials as the largest generation, Baby Boomers still hold the most buying power. Apart from their buying power and share of the world population, below are three additional reasons businesses should market to Baby Boomers. Promote videos on YouTube. Why do you need to market to Baby Boomers?

Planning 118

Planning Content Marketing & Strategy Youtube 118