Writing on the Web

JANUARY 21, 2015

At the very least, your blog should have: An email subscription form, in addition to RSS options ( Feedburner ). How Can I Help You’ page, clearly giving options for hiring or buying. Use Google analytics or SiteMeter or Feedburner analytics to monitor results. Your picture. Typical clients page : who do you work with?

Design 100

Design Banners RSS Opinions 100

Hubspot

MARCH 29, 2013

Pack your bags, Google Reader. For those of you who didn't catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. And to tell you the truth, RSS readers were never going to be a mainstream tool for information consumption.

Google 28

Google RSS Aggregators Social Networks 28

Webbiquity

JUNE 25, 2012

Buying a bag of apples at the grocery store is an expense; planting an apple tree is an investment. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Writing on the Web

SEPTEMBER 9, 2010

You can sign up for Google Ads and Adbrite , which are two of the most well-known. The best thing about Google Ads and Adbrite is that you don’t have to have lots of readers to put their ads on your site. 2) Putting ads in your RSS feed. If you use Feedburner to optimise your RSS feed (and if you aren’t, why not?),

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

TrustRadius Marketing

MARCH 2, 2022

It’s easier to show your brand’s personality and make genuine connections when your company has yet to reach Buy-n-Large proportions. You can track and respond to your Google My Business reviews or monitor comments and ROI on any paid ads you put out on social platforms. Enter, social media marketing software.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

NuSpark Consulting

OCTOBER 24, 2011

Information is available free (or close to it) today that you couldn’t buy for any amount of money five years ago. The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. In complex B2B sales, people still buy from people.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

NuSpark Consulting

FEBRUARY 3, 2019

It gets your information in front of relevant market segments, which have high buying potential resulting from their current relationship with your syndication partner. Using legitimate syndication vendors such as Netline or PureB2B to avoid being penalized by Google. Developing a Content Syndication Strategy.

Top of Funnel 100

Top of Funnel Lead Generation Lead Scoring Lead Ranking 100

Biznology

FEBRUARY 5, 2013

4) RSS Subscription — At the very least, your site should have a news section. New announcements could offer the same tools as a blog: RSS feeds , subscribable via newsreader, are a good way of creating content that is accessible and readable to both passing visitors as well as Google’s indexing spiders and bots.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Chris Koch

JANUARY 22, 2010

So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. In Google analytics , you can drill down by country—even by city—to see where your traffic comes from. RSS+comments=VIP. You read the post, you leave.

Social Media 100

Social Media ROI Lead Ranking RSS 100

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Think with Google.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Google in particular offers a multitude of targeting options to limit waste coverage and laser-focus a message.

Display 100

Display Advertisements Advertising Lead Ranking 100

NuSpark Consulting

NOVEMBER 16, 2011

SEO generates leads over the long-haul, and good-quality leads, but SEO does take time, and depending on level of competition, you can’t make Google’s first page on everything you sell. Among the contents: Developing a search strategy via the buying funnel. Other PPC books focus more on ecommerce firms but not lead generation.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

The Effective Marketer

MAY 3, 2011

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Anything Goes Marketing

NOVEMBER 16, 2008

I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Just because a potential lead attends a webinar and doesn't respond to a sales call doesn't mean they're not interested in buying from your company.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

The Effective Marketer

AUGUST 30, 2010

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. You can follow any responses to this entry through the RSS 2.0 Create this email here, prepare a webinar there, and send the artwork for publication in that magazine.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

NuSpark Consulting

OCTOBER 15, 2011

I am also active on Google Plus. At the end of the day, people will still buy from people. I buy from people. When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. Quality people. .

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

NuSpark Consulting

OCTOBER 15, 2011

I am also active on Google Plus. At the end of the day, people will still buy from people. I buy from people. When people ask me what I do, I usually give them my standard 15-second commercial; generate quality inbound leads and shorten sales cycles via lead generation, lead nurturing, and content marketing. Quality people. .

Marketing Automation Services 100

Marketing Automation Services Lead Generation Process Lead Ranking 100

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site. I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Buffer

APRIL 5, 2023

Here are a few examples: Google Sheets If you (or your clients) like to use spreadsheets to manage content, you can connect Google Sheets to Buffer, create a spreadsheet of all your posts, and schedule it to be shared on social media. By connecting Trello to Buffer, you can automatically share completed content on social media.

RSS 15

RSS Ideal Customer Profiles Social Media Automation 15

Marketing Insider Group

SEPTEMBER 4, 2012

And the reason is simple: the decision making process in B2B is a bit more complicated than buying a pack of gum. I invite you to visit these sites, subscribe to their RSS feeds or follow them on twitter. Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Buzz Marketing for Technology

JUNE 15, 2009

These would be only accessible via the various social media outposts they use to share their story like on RSS, syndicated Blogs, Facebook, and Twitter. - I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers.

Social Media 100

Social Media ROI Media Lead Gen 100

Martech Advisor

JANUARY 24, 2020

The modules cover the fundamentals of online marketing, business storytelling, social media, SEO, and Google Analytics. You can buy the standalone course for 90 USD or become a member for 180 USD that provides access to all courses covering a wide spectrum of topics. Google Analytics for Beginners - Google.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Writing on the Web

MAY 29, 2013

You already know that, “ Content is King ” on the Internet, but great content is what helps you build a community of loyal blog readers who buy from you. One thing you can do is set up an RSS feed for Google News to alert you to interesting stories about developments in the industry.

Content 100

Content RSS Opinions Business Blogging 100

The Effective Marketer

MAY 18, 2010

Telemarketers often regret the call because the passionate marketer keeps analyzing their sales pitch instead of buying something. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Heinz Marketing

OCTOBER 4, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! If you’re listening to this podcast through your RSS Feed, thank you for subscribing, thank you for downloading. They don’t need to buy it from you right now.

Top of Funnel 111

Top of Funnel Account Based Marketing Communities Cross-Selling 111

The Effective Marketer

FEBRUARY 15, 2010

What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? You can follow any responses to this entry through the RSS 2.0 Instead of asking how to match the industry averages, ask instead: How can we improve deliverability? How can we improve open rates?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Buzz Marketing for Technology

JULY 2, 2008

This makes using something like google docs or pbwiki as an experiment somewhat difficult for the poor, lonely learning professional. I'm not sure I buy this. Nobody cared about RSS readers until information overload made them a necessity. Why SHOULD I write one. Nobody cared about wikis until wikipedia came along.

Wiki 100

Wiki Web 2.0 Barriers RSS 100

LeadSloth

FEBRUARY 17, 2010

It may take a while before potential clients are ready to buy or even want to talk to a sales person. This is already commonplace in office applications like Microsoft Office and Google Docs, where you can add notes in the documents themselves, rather than putting those in an email. Lead Nurturing. Lead Intelligence.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want?

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

The Effective Marketer

FEBRUARY 16, 2009

The good surveys, or should I say effective surveys, are the ones that get people to fill them out giving you enough insight into their market/purchasing process/buying habits/etc. You can follow any responses to this entry through the RSS 2.0 that will positively affect your campaigns. Like Be the first to like this post.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Customer Experience Matrix

DECEMBER 14, 2009

If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Outbrain

JANUARY 29, 2020

This is why, before choosing keywords to target, you need to truly understand your “high intent” audience – the people who are nearly ready to buy. People who search using keywords like this are usually looking for something to buy. Hot traffic consists of people who want to buy your product immediately.

eCommerce 44

eCommerce Content Marketing Cost per Acquisition Paid Search Agency 44

The Effective Marketer

JANUARY 17, 2009

As you discuss the plan of action with your team and with the stakeholders (see previous post), you are also getting buy-in for carrying out the tasks. You can follow any responses to this entry through the RSS 2.0 In marketing is especially important to ensure that the company as a whole is aware of what is being done.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Industrial Marketing Today

AUGUST 3, 2010

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Buzz Marketing for Technology

JULY 20, 2008

Google Favored Over Other Search Engines By Webmasters (Nov. 16, 2007) — Website policy makers who use robots.txt files as gatekeepers to specify what is open and what is off limits to Web crawlers have a preference for Google over other search engines, say researchers. > NASA eyes buying Japans cargo spacecraft: paper.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100