Vidyard

OCTOBER 26, 2016

Halloween is coming quickly, and this creepy/crazy/awesome holiday is a perfect opportunity to have some fun entertaining your leads and customers. Any day of the year, customers want to feel like they’re recognized and understood as the unique person they are, not marketed to as part of a mass group or list. ”, etc.,

Video Marketing 69

Video Marketing Top of Funnel Mobile Marketing Act-On 69

Vidyard

OCTOBER 24, 2017

KITCHENER, Ontario – October 24, 2017 – Vidyard , the new generation video platform for business, is helping leading B2B sales teams connect with more customers and generate more pipeline through the power of personal video messaging. ” Terminus. Terminus has been at the forefront of building a new category around ABM.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Marketers can also create custom playlists, choose-your-own-path experiences, and hyper-personalized video experiences.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

Vidyard

JANUARY 13, 2017

Smart companies create customer testimonials. So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. But what goes into a customer testimonial video?

Video Marketing 50

Video Marketing Top of Funnel Enterprise Management Marketo 50

Vidyard

DECEMBER 11, 2015

In fact, 90% of content goes unused because it’s irrelevant, out-of-date, difficult to customize, or hard to find ( click here to tweet this stat !). This content often focuses on features and functions but most buyers in today’s day and age have already discovered this information on their own in earlier stages of their buying journey.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Vidyard

OCTOBER 24, 2017

“At HubSpot, we need to put the best sales tools into the hands of our sales reps so that prospects and customers will want to engage with us. Their sales reps have turned to personalized video selling to get noticed and build trust with customers’ prospects.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

OCTOBER 24, 2017

At HubSpot, we need to put the best sales tools into the hands of our sales reps so that prospects and customers will want to engage with us. As a result, PostBeyond has developed and maintained strong credibility with customers throughout the sales funnel. “As

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Vidyard

MAY 21, 2021

Your answer will depend on where the viewer is in on their buying journey. These can include things like customer testimonial videos, along with in-depth product demos. Make it easy for them and create a custom CTA that links directly to your calendar. The most important thing to remember is that your customers are people.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

MARCH 6, 2015

Don’t worry, I’ve got a great way to help you turn landing page visitors into actual customers. Now that you’re sold on including video on your landing page, how do you get people to not only watch that video, but to convert to the next stage of the qualification or buying process? Oh, you want me to anyway?

Landing Pages 51

Landing Pages Video Marketing Optimization Buzz 51

Vidyard

SEPTEMBER 23, 2021

Please—before you run out and buy anything—read this whole guide. Always buy your video equipment with your end goal in mind. When in doubt, buy less and work your way up from there. Read and watch reviews for everything you buy; video equipment is a real investment, and you don’t want to waste money. Promise us.

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

Vidyard

NOVEMBER 11, 2020

Always Guide Your Prospect to the Next Step in Their Buying Journey with a CTA 3.7 Example 2: The “Let Me Buy You a Drank” Approach 4.3 Always Guide Your Prospect to the Next Step in Their Buying Journey with a CTA. Example 2: The “Let Me Buy You a Drank” Approach. Best Practices for Video Sales Letters 3.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Vidyard

AUGUST 12, 2019

Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. But customer advocates and word-of-mouth marketing can’t be bought. Think about it. What is a Talk Trigger?

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Vidyard

JULY 16, 2019

Try adding a video to your homepage that simply outlines what you do and what problem you solve for your customers. These can live on a separate section of your website, drawing viewers in for further education to help them decide to buy. Even better, keep it under 90 seconds. In fact, 46% of adults in the U.S.

Small Business Marketing 115

Small Business Marketing Video Marketing Examples Branding 115

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Of those using video, 94% report that it performs as well, if not better, than other outreach forms.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Vidyard

DECEMBER 17, 2019

Businesses are leveraging how-to videos to grow their brand and earn more customers. No obvious buying intent shown. Some buying intent observed. High level of buying intent demonstrated. Technology companies often use these to train customers to use their software. There’s a how to video for everything!

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

OCTOBER 28, 2022

You could thank them for their time and figure out what you can do better for the next potential customer. Objections like these are good reminders to stop wasting time on people who really have no intention of buying from you. Typically, customers of your size sign on for [enter a broad range, i.e., $10k-$50k]. will suffice.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Vidyard

DECEMBER 16, 2020

Recent research from Demand Metric reveals a 93% year-over-year increase in the number of businesses using video for sales prospecting and customer engagement. Using personalized videos and custom screen recordings has literally transformed the way we sell,” said Thomas Buchanan, Enterprise Account Executive at Modus. “By

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

Vidyard

JULY 12, 2021

93% of businesses landed a new customer because of a video on social media. 73% of marketers have landed a new customer from a post on Instagram Stories. 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Read on to get inspired for your next digital marketing campaign.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Vidyard

APRIL 18, 2018

Coming from a sales background, I’m usually the one trying to get people to buy something! And let me tell you—it’s given me a whole new perspective on our own customers and their buying journeys. Being on the other end of the buying decision was a reminder of how much there is to consider.

Thought Leadership 64

Thought Leadership Eye-Tracking Vendors ROI 64

Vidyard

AUGUST 12, 2019

Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be! Brand ambassadors, or customer advocates, are walking, talking advertisements, who are free of charge. But customer advocates and word-of-mouth marketing can’t be bought. Their talk trigger is a friction-free buying experience.

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

Vidyard

OCTOBER 27, 2019

to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). Influence Buying Decisions. When they’re considering buying something and want to research their options, consumers use a variety of methods.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Vidyard

MARCH 23, 2021

The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. We’ve made the transition, and with that, our customers’ and employees’ expectations and preferences have changed forever. Average Number of Produced Videos Per Company by Industry.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

SEPTEMBER 14, 2017

We face challenges around market confusion as there are many ABM players in the space, lack of knowledge around how to launch an ABM strategy, and including the entire buying committee in our sales process as marketers across several teams may need to collaborate to use our platform. 37% higher click rate. Make it about them.

Response Rate 0

Response Rate Video Marketing Account Based Marketing Outreach 0

Vidyard

JULY 16, 2019

Try adding a video to your homepage that simply outlines what you do and what problem you solve for your customers. These can live on a separate section of your website , drawing viewers in for further education to help them decide to buy. Even better, keep it under 90 seconds. In fact, 46% of adults in the U.S.

Small Business Marketing 65

Small Business Marketing Video Marketing Examples Branding 65

Vidyard

MAY 27, 2019

You know that feeling when you walk into a store and you can see the thing you’re thinking of buying? When your prospective customer can’t touch your product, what’s the next best thing? Customer-generated content engenders trust and is the currency of online commerce. What are their pain points? Option No.

Outreach 71

Outreach Video Marketing Tips Cross-Selling 71

Vidyard

OCTOBER 27, 2019

to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). When they’re considering buying something and want to research their options, consumers use a variety of methods.

Video Marketing 65

Video Marketing Dwell Work Management Lead Ranking 65

Vidyard

JULY 8, 2019

Doing things in-house is the DIY option: You buy video equipment and either hire or assign your marketing team members to be the video production team. Building your own video team, you have the opportunity to accrue talent in-house, draw from a deep knowledge of your brand, and keep and reuse the equipment you buy.

Video Marketing 105

Video Marketing Product Advertising Agencies Paid Search Agency 105

Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Customer testimonials. You’ll also want to build out compelling, high-level brand stories to initially attract your target customer at the top of the funnel. You’ve done it, you savvy good-looking marketer.

Planning 160

Planning Video Marketing Marketing & Strategy Marketing Strategy 160

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

SEPTEMBER 9, 2015

When you go grocery shopping, d o you take a list with you or have an idea of what you’re going to buy? Of course we’ve all probably fallen into the impulse-buy trap (mmm, chocolatey goodness at the register!), but most of the time you’re probably buying based on analytics. Do you buy the Brussels sprouts or the potatoes?

Analytics 98

Analytics Top of Funnel Video Marketing Customer Satisfaction 98

Vidyard

MAY 15, 2018

In comparison, we know from the B2C world, 90% of the buying decision is made before a potential customer even walks into a storefront. Buying behavior has changed, with consumers showing much more hunger for information than for amazing deals. Today’s B2B buyers are more empowered than ever before. They read reviews.

Education 99

Education B2B Cold Calling B2B Sales 99

Vidyard

MARCH 23, 2021

The move to digital-first work has translated to a digital-first approach in the way we connect with prospects, customers, and each other. We’ve made the transition, and with that, our customers’ and employees’ expectations and preferences have changed forever.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

DECEMBER 17, 2019

Businesses are leveraging how-to videos to grow their brand and earn more customers. Buyer Stage No obvious buying intent shown. Some buying intent observed. High level of buying intent demonstrated. Technology companies often use these to train customers to use their software. What’s causing this trend?

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

SEPTEMBER 14, 2021

From customer service to new client contracts, everything is going digital—even selling. In this new digital transformation era, embracing video as part of your selling strategy helps humanize and modernize your client outreach, stay up-to-date with current trends, and keep tabs on what customers and future customers now expect.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

FEBRUARY 2, 2021

Always Guide Your Prospect to the Next Step in Their Buying Journey with a CTA 3.7 Example 2: The “Let Me Buy You a Drank” Approach 4.3 Always Guide Your Prospect to the Next Step in Their Buying Journey with a CTA A video view is great, but a booked meeting is better. Best Practices for Video Sales Letters 3.1

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

APRIL 3, 2019

How to do it : Consult your customer research. ” Brand your YouTube channels just as you do your website, and with the customer journey in mind. If existing customers will find it by searching, “How to do X” in Google, let it be known that your channel is for support. Or, maybe don’t use YouTube.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Vidyard

NOVEMBER 6, 2018

Video also allows their team to track and score actual content engagement within target accounts, providing a better understanding as to which prospects are spending the most time engaging with their content and expressing the most buying intent. ” Punch! Isn’t the only one using video to connect in a better way.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117