Scoop.it

MARCH 2, 2023

Content helps your audience at every stage of their buying journey—from discovering you to moving forward in the sales cycle to becoming a loyal customer. Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Why Should Brands Bother With Content Marketing?

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Conductor

FEBRUARY 18, 2020

Consequently, some folks are seeing significant declines in CTR. The People Also Ask box doesn’t count as a dual listing, so you may have a result there and on the main SERP. This is just an accounting problem, however, and won’t destroy CTR as if the listing weren’t on the page at all. It’s not all doom and gloom, however.

De-duplication 71

De-duplication CTR SERP Comparison 71

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

DECEMBER 17, 2019

While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. What's a marketer to do?

SERP 97

SERP Ideal Customer Profiles SEO Click Rate 97

Scoop.it

JANUARY 4, 2022

Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. That’s why having an SEO strategy that places you high up on page one of SERP is very important. This can hugely impact CTR. Google Ads. Featured Snippets. Image Packs. Local Packs.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Zoominfo

FEBRUARY 25, 2021

Yet, generally speaking, a lead can be considered anyone who begins to exhibit buying behaviors. Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. Pretty simple, right?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

seo.co

SEPTEMBER 13, 2021

However, the best marketing experts run SEO and PPC together and combine their results with driving more traffic and conversions for their brand. Both teams should work together to set up monitoring systems to identify competitors based on their branding initiatives, keyword terms, pricing, and positioning within SERPs.

Paid Content 121

Paid Content Organization Campaigns PPC 121

BenchmarkONE

FEBRUARY 28, 2019

Arguably some of the most effective advertising happens right on a search engine results page (SERP). More conversions will occur when on the first SERP, as many searchers won’t venture past page one. Ads at the front of the SERP builds a real-time online presence even if the ad isn’t clicked on. Generating Traffic is Simple.

Display 76

Display Cost Per Click Ads Campaigns 76

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. This made for some tight living quarters and crucial item-buying decisions. ” I buy this theory. Two percent!

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. This made for some tight living quarters and crucial item-buying decisions. ” I buy this theory. Two percent!

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Scoop.it

JUNE 23, 2020

95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. Over 80 percent of customers switch between online search and videos while researching products they want to buy. Do they want to buy something? Why did the user make this search?

Trends 93

Trends Content Marketing Content Curation 93

KoMarketing Associates

APRIL 18, 2017

Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. When putting together the report, use an analytics platform of your choice to include slides around: Total traffic from the blog. Percentage of blog traffic from organic search.

B2B 121

B2B Top of Funnel Keywords CTR 121

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Moz

MAY 17, 2020

Today, the four Google Ads at the top of the SERP cover most of the pixels above the fold. Apart from the ads, Google fills up the space on page one with SERP features such as featured snippets or their own platforms such as Youtube or Google Maps. These are the typical estimations coming from CTR benchmark studies.

Case Studies 73

Case Studies Case Study Studies SEO 73

Conductor

OCTOBER 28, 2019

The ultimate goal of search engine optimization is to create a consistent flow of traffic from searchers to the pages that address their queries. If you answer queries through your site and provide a great content experience,, you are rewarded with traffic. What are the pros of SEO? SEO can create brand affinity. With that in mind….

SEM 68

SEM SEO Long Tail Marketing SERP 68

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. While only a portion of it is direct advertising, most of the focus of the page above the organic results is on people looking to buy a vacuum. Here's a breakdown.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Zoominfo

FEBRUARY 25, 2021

Yet, generally speaking, a lead can be considered anyone who begins to exhibit buying behaviors. Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. Pretty simple, right?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Hubspot

NOVEMBER 24, 2017

We're going to go over some of the ways to avoid that big, scary traffic trend above -- or to prevent it from happening again, if you've seen it before. Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? How recently have you updated the post? but better.

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Read my pro guide on how I increased my website traffic to 250k/mo ). 2) Why is SEO Important.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Moz

JUNE 10, 2020

It’s not as simple as, “Which one gets more organic traffic?” Therefore, you have to create a projection of organic traffic for each variation based on the pages that exist within it, and then compare the actual data to your projections. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console).

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

It’s not as simple as, “Which one gets more organic traffic?” Therefore, you have to create a projection of organic traffic for each variation based on the pages that exist within it, and then compare the actual data to your projections. Look at relevant keyword rankings, keyword clicks, and CTR (if you trust Google Search Console).

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

seo.co

OCTOBER 27, 2020

Yet you’re getting little to no traffic from organic searches. At this point, the only real option to generate search traffic is with the help of paid advertising—and Google has just what you need. No matter what, traffic seems to be volatile for new domains. Again, your mileage may vary on this.

Google 116

Google Effectiveness Domain CAN-SPAM 116

Adobe Experience Cloud Blog

OCTOBER 25, 2017

A search for “best electric cars” is considered top-of-funnel to be in the market to buy. However, “Tesla Model X Montreal” indicates not only are they looking to buy, but they plan to do so locally. Using the Ad Preview Tool bridges this gap by showing you how your ad appears in the SERPs.

Adwords 134

Adwords Cost per Acquisition Optimization Tips 134

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).

Paid Content 67

Paid Content PPC Organization SEO 67

EMagine B2B Blog

DECEMBER 10, 2018

PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads. The goal of SEO is to ensure that the content of a landing page is of high quality, which means that search engines like Google and Bing are more likely to show it high up on the SERP (search engine results page).

Paid Content 66

Paid Content PPC Organization SEO 66

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. Also, the content strategy should give importance to the stages in the buying cycles of the ideal prospects. Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Moz

JULY 15, 2020

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. lilyraynyc) July 15, 2020.

Lead Scoring 68

Lead Scoring Lead Ranking CTR API 68

Single Grain

FEBRUARY 3, 2024

It appears directly beneath the title of a page in the SERPs: Though they do not directly influence search rankings, their importance cannot be overstated. They are a strategic tool to increase CTRs, thus driving more traffic to your site. The relevance of meta descriptions extends beyond mere summaries.

Traffic 102

Traffic Work Management Click Rate CTR 102

Moz

JULY 15, 2020

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. lilyraynyc) July 15, 2020.

Lead Scoring 61

Lead Scoring Lead Ranking CTR API 61

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. The "Destination URL" is the place on your website where you want the PPC traffic to end up. The service will rotate them until it notices that one appears to drive a higher clickthrough rate (CTR). Handy, right?

PPC 101

PPC Template Work Management Marketing Management 101

Kevin Indig

MAY 23, 2023

The model uses: CTRs that take into account the impact of all SERP features and their positions. So you don’t get misled by a single CTR curve for all keywords. Over 83% of e-commerce SERPs show Product-Listing Ads (PLA), over 63% classic Top Ads and over 77% Local Packs. And yet, it’s reality.

Traffic 59

Traffic SERP Top of Funnel CTR 59

Single Grain

NOVEMBER 9, 2022

Keep reading to learn the steps you can take to implement a simple ecommerce SEO strategy for your product pages – and watch your traffic and sales skyrocket! As an ecommerce business, optimizing your product pages goes a long way in getting organic traffic from search engines. Get high click-through rates (CTR). Think about it.

eCommerce 115

eCommerce Traffic SEO Product 115

Moz

JULY 15, 2020

Izzi Smith — How to Be Ahead of the (CTR) Curve. While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. lilyraynyc) July 15, 2020.

Lead Scoring 46

Lead Scoring Lead Ranking CTR API 46

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). These keywords tell search engines which terms or search queries you want your ad to be displayed alongside in SERPs. Quality Score. Maximum Bid.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . They have shown a clear intent to buy, and are willing and ready to do so. Top level traffic, before and after.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Unbounce

MAY 24, 2021

Unfortunately, it can be an uphill battle to capture some of that traffic unless you know your target audience as well as you know your product. When you can confidently identify these traffic sources, you can double down on the messaging to promote your landing page via the appropriate digital channels. See where we’re going here?

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145