DotDigital

MAY 6, 2021

Ecommerce marketing success is not a mystery. What do they need at a specific stage of their journey to drive them closer to conversion? Ecommerce merchants have the tools they need at their fingertips. Customer intent for ecommerce marketing. 5 ecommerce campaigns to drive conversions and sales .

eCommerce 101

eCommerce Email Campaigns Email Marketing Campaigns 101

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. More than half of B2B buyers say they expect the same user-friendly online buying experience from B2B vendors they get from consumer websites. Guest post by Brian Mechem.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Salesforce Marketing Cloud

JANUARY 11, 2024

And that’s where an ecommerce strategy comes in. Your ecommerce strategy is your roadmap to success. Here’s how to develop a customer-first ecommerce strategy that differentiates your brand and drives sales. What you’ll learn: What is an ecommerce strategy? Ecommerce has a lot of moving parts.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Sprout Social

NOVEMBER 30, 2021

The pandemic only pushed the growth of ecommerce faster with revenue projected at $5.02 It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for.

eCommerce 144

eCommerce Trends Social Media Amazon 144

Mailmunch

MARCH 18, 2021

There’s a lot that goes into setting up an eCommerce store. Unfortunately, these are just the first steps you need to take, and once you’ve managed to successfully implement these steps, you need to focus on how you’re going to turn that traffic into conversions. Let’s take a look at them. Image Source.

Conversion Rate 84

Conversion Rate eCommerce Conversion Optimization 84

Salesforce Marketing Cloud

MAY 17, 2023

Can you imagine ecommerce without written content? Landing pages without information. But don’t take my word for it: Businesses in every industry see the value of quality ecommerce content, and they’re throwing their weight behind it. A retailer that sells trendy apparel might be more conversational, even a little cheeky.

eCommerce 52

eCommerce Buy Marketing Budget CTR 52

Sprout Social

AUGUST 18, 2022

People no longer just Google things they want to buy. They find answers through social media trendsetters, conversations in DMs and suggestions from their network. But where does Twitter fit into the social commerce landscape, and who is buying on Twitter? This guide will cover: Twitter ecommerce features you need to know.

eCommerce 113

eCommerce Twitter Ideal Customer Profiles Broadcasting 113

Hubspot

NOVEMBER 25, 2019

Ecommerce is the ultimate optimization puzzle -- from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product. Here, let's explore what ecommerce conversion rates are, why they matter, and how to raise yours.

Conversion Rate 90

Conversion Rate eCommerce Conversion Advertising Benchmark 90

Navigate the Channel

JANUARY 9, 2023

Chances are your B2B buyers already know what they need, so what matters as you incorporate eCommerce is how you automate your B2B eCommerce site to serve your buyers—and potential buyers—specifically. They have purchase orders to fill and way to do it seamlessly, with minimal hiccups. Buyers want products that perform.”

eCommerce 65

eCommerce Automation Marketing AI B2B 65

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Image credit: Sigmund on Unsplash. The Importance of UX Design for B2B Businesses.

Design 269

Design Paid Search Agency Companies B2B 269

DotDigital

AUGUST 10, 2021

It’s therefore imperative that you reduce any possible barrier to purchase. What are the common barriers to purchase? Barriers to purchases are usually the result of seemingly small mistakes on your website. Simplicity is key and confused customers buy nothing. . #4: 4: Missing information. 1: Slow site speed.

Barriers 98

Barriers Purchase Peer-to-peer eCommerce 98

Navigate the Channel

DECEMBER 7, 2022

With that in mind, this blog post will suggest options on the best platforms for eCommerce, but it will also offer some cautionary advice on what you must address in your selling platform to avoid a nasty fail. trillion (USD), with manufacturing online sales continuing to increase, according to Statista B2B online sales information.

eCommerce 65

eCommerce Domain POS Fulfillment 65

Optinmonster

AUGUST 14, 2023

Are you looking for a complete eCommerce launch checklist to ensure a successful takeoff of your online business? Starting an eCommerce store can be overwhelming. In this article, we’ll share a straightforward and easy-to-follow eCommerce launch checklist. Convey your message effectively through well-written web copy.

eCommerce 52

eCommerce Top of Funnel Fulfillment Paid Search Agency 52

KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. B2B ecommerce marketing dwarfs B2C ecommerce. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? It looks like this: According to a study by Baymard Institute , eCommerce websites should have 2 types of breadcrumbs: hierarchy- and history-based breadcrumbs. Images High-quality product images are a must for any eCommerce business.

Product 96

Product Lead Ranking Urgency Marketing Cross-Selling 96

Digilant

DECEMBER 22, 2020

For the past few years, conversations regarding the increase in eCommerce sales have dominated industry news sites and headlines. With the steady incline of sales attributed to this online buying method, it should come as no surprise that there has been so much attention around the eCommerce boom.

Touchpoints 52

Touchpoints Paid Content eCommerce Conversion 52

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? But, like most things in life, eCommerce personalization takes time and energy. So, in today’s post, we’re going to share 13 eCommerce personalization examples that you can learn from.

eCommerce 109

eCommerce Personalization Examples Webinar Metrics 109

Conductor

MARCH 29, 2022

The COVID-19 pandemic provided a decisive push towards eCommerce adoption. Extended closures prompted even the most reluctant consumers to shop online, from major purchases like cars to everyday ones like groceries. And the eCommerce industry added $219B in sales in 2020 alone. eCommerce Traffic Trends: The End of the Boom?

eCommerce 115

eCommerce Paid Content Features Trends 115

Conductor

DECEMBER 21, 2021

With millions of consumers worldwide now shopping online first, the stakes have never been higher for eCommerce retailers. The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. trillion in 2020. Website optimization.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Outgrow

OCTOBER 7, 2021

Growing Ecommerce Business in 10+ Free Ways. Growing ecommerce business may look like a mammoth task with no solution in sight. Ecommerce businesses have the highest potential in the coming years. Read on to find 10+ insider tips on growing your ecommerce business today! . #1 But it doesn’t have to be that way.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Top of Funnel 122

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 122

ClickZ

JANUARY 15, 2021

Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. Jivox’s impact on ecommerce marketing.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. What worked on your ecommerce site may not make an impact in a crowded newsfeed.

Buy 143

Buy Brand Identity Branding eCommerce 143

Convert

DECEMBER 18, 2020

At the start of the 1980s, a husband and wife sat together at a dining room table and conceived what would be the world’s first eCommerce website. Boston Computer Exchange would be a precursor to eBay and, eventually, the massive eCommerce industry that exists today. UX Can Make or Break eCommerce Websites. eBay in 1996.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. What started out as a conversation between a six-year-old girl and the family’s Amazon Echo Dot turned into an order for a dollhouse and four pounds of sugar cookies. What is conversational commerce?

Social Media 141

Social Media Conversion Media eCommerce 141

Huptech Web

MARCH 16, 2023

Table Of Contents Introduction What is eCommerce Personalization? Why is Personalization the Future of eCommerce? What are the Benefits of eCommerce Personalization? With the global pandemic accelerating the shift to eCommerce, businesses face the challenge of standing out in an increasingly crowded marketplace.

eCommerce 52

eCommerce Trends Personalization Marketing AI 52

Webbiquity

APRIL 17, 2018

Ecommerce just keeps growing bigger and bigger. Despite Amazon, the future is exceptionally bright for brands capable of harnessing the power of ecommerce. Despite Amazon, the future is exceptionally bright for brands capable of harnessing the power of ecommerce. Now, other ecommerce providers are developing this for themselves.

eCommerce 123

eCommerce Marketing AI Amazon Advertising Agencies 123

Hubspot

SEPTEMBER 5, 2018

To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. From that initial landing page through checkout, every step a user takes on your website needs to be carefully designed with that final purchase in mind. Clear Purchase CTAs. If the eye is drawn, so is the cursor.

eCommerce 77

eCommerce Design Conversion Click Rate 77

Hubspot

AUGUST 18, 2020

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? Skeptics might say no. Data Source: Lucid.

Paid Content 101

Paid Content Purchase Product Research 101

Madison Logic

MARCH 6, 2024

Account-based marketing (ABM) takes a more strategic approach to audience targeting that uses data to move away from a generalized dream list of ideal clients to instead focus on the accounts ready to buy or engage. This data-informed list is your target account list—and it’s foundational to your ABM strategy’s success.

Demand Generation 52

Demand Generation Sales Management Ideal Customer Profiles Buy 52

Webbiquity

MARCH 8, 2022

When you create informative, actionable content based on your original research, it can generate a lot of attention. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team. This was a short-term, limited-time offer to incentivize purchase through urgency.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Outgrow

AUGUST 12, 2020

10 Customer Acquisition Strategies For Your eCommerce Business . Customer acquisition for eCommerce business takes a lot of time. There are many common strategies for eCommerce customer acquisition. Here are some other strategies for improving customer acquisition for your eCommerce business. . I’m sure some are familiar.

Acquisitions 75

Acquisitions eCommerce Marketing & Strategy Business 75

Salesforce Marketing Cloud

NOVEMBER 30, 2023

If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. What is mobile commerce?

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Unbounce

JUNE 28, 2022

A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. They’re making a purchase from your post right then and there in their favorite social media app. Online sales are expected to make up 22.3%

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Huptech Web

NOVEMBER 17, 2022

What Is Buy Now Pay Later, and How Does It Work? What Is The Best Buy Now Pay Later Service For Shopify? Business operations online are highly competitive today, so companies are striving to provide all the features they can to their customers; one such feature is Buy Now, Pay Later, which has helped businesses acquire more customers.

Buy 52

Buy Features Work Management Marketing Management 52

Optinmonster

JULY 7, 2021

Before we dive into the tutorial, let’s get clear on why you need WooCommerce conversion tracking and what you can expect from it. These basic statistics aren’t enough for an eCommerce store. You’ll need much more information on sales, conversions, and revenue so that you can make data-driven decisions to move ahead.

Marketing Analytics Tools 72

Marketing Analytics Tools eCommerce Analytics Google 72

seo.co

OCTOBER 6, 2021

In the last section, I walked you through the steps of creating an “optimal” conversion opportunity—essentially setting the stage for the average user to want to convert. Take a minute to analyze the type of demographics you’re targeting with your conversion strategy. Know your buy cycle.

Optimization 98

Optimization Conversion Buying Cycle Burn Rate 98