Onalytica B2B

APRIL 26, 2018

Show that you value them and what they have to offer; show them that you want to work with THEM. This is a really great tip when working with influencers around events. Micro influencers are also far easier to engage and work with organically compared to macro influencers, so can be far more cost-effective.

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

Onalytica B2B

DECEMBER 11, 2017

Her digital strategy has achieved global recognition working with a broad range of clients spanning enterprise to startup. Rachel is an avid learner which is essential in the fast moving social space and is an adviser to many popular social business applications where she provides feature evaluations to support product innovation.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Onalytica B2B

FEBRUARY 20, 2017

My response is: if you don’t have competitors then your business idea is either so bad no one will touch it (possible), or so great it’s been done before (probable) – which is a proxy for saying yes, you do have competitors. They’d be ecstatic if you approached them to work with them. What impact did any of your work make?

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

AUGUST 7, 2018

Key Topics: Influencer Marketing, Influencer Relations, Content Marketing, Digital Marketing, SMM, Strategy, Business Analytics, Blockchain Technology. I began my social media career officially back in 2010 working at the U.S. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON?

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Onalytica B2B

MARCH 16, 2018

She is listed as the number one Influencer in the UK by Career Experts and is a recipient of a Global Women Champions Award for her outstanding contribution and leadership in business. With a young baby at the time (and my old employer not allowing me to go part time) I decided I was going to try to work for myself and started out as a VA.

Marketing AI 0

Marketing AI Social Media Trade Show Conference 0

Onalytica B2B

AUGUST 17, 2017

This guide is for anyone in Marketing, Communications or indeed business who would like to improve brand equity and/or market share by working with influencers in a 2-way partnership to provide value to the influencer community and wider marketplace. Why does the industry need this guide? How to measure success.

Paper 0

Paper Practices Work Management Emarketing 0

Onalytica B2B

SEPTEMBER 21, 2017

Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? Small/medium business: [link]. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? Speaking: [link].

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Onalytica B2B

DECEMBER 11, 2017

He is a regular contributing columnist to The Harvard Business Review. To work at that level, you have to stay on top of your game, and that drives me to be constantly exploring, reaching, learning. In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. Ann Handley is simply wise.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

NOVEMBER 7, 2017

He now runs his own global personal branding and influencer marketing business: OPTIM-EYEZ. The most important detail to share: I started working for zero pay. Each consecutive year I switched companies and worked hard to gain higher positions that demanded greater responsibility. The rest is history!

Storytelling 180

Storytelling Advertising Agencies Work Management Paid Search Agency 180

Onalytica B2B

MARCH 17, 2017

Do your research and make it your aim to really understand how this is going to work. #4 Every business has distinct business functions for a reason; everyone has different skills and capabilities with no two people bringing the exact same to the table; seek help if and when you need it. 5 Utilise other teams’ expertise.

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

AUGUST 31, 2017

He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. Second, I still think we have a long way to go on measurement. Joe Pulizzi.

Thought Leadership 181

Thought Leadership CMO Startups Paid Search Agency 181

Onalytica B2B

NOVEMBER 12, 2018

Read on to learn a top-line summary of how each sector differs in their: program focus, business outcomes, social media channels, content focus and influencer targets. This intrinsically works to help promote the brand and its products & expertise as a solution to the industry problem that their target customers are facing.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

NOVEMBER 1, 2017

Bio: Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency and Global Digital Marketing Training business since 2006. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? #1

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

APRIL 6, 2017

The term ‘relations’ has similar connotations to the word relationship, while the term ‘marketing’ is used to describe an overarching business function. Therefore, working with Influencers that also have a presence and influence on these channels to promote your brand or product offering may well be very effective.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

SEPTEMBER 14, 2017

Bio: As the world’s first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets. I worked at newspapers, magazines, and became the first Chief Content Officer at one company ( ClickZ , which I co-founded in 1997) and now hold the title at another ( MarketingProfs ).

Webinar Metrics 186

Webinar Metrics Internet Marketing Custom Publishing Social Media 186

Onalytica B2B

DECEMBER 13, 2017

Facebook hired Mari to go on tour with the company and teach SMBs at the Boost Your Business 2015 series of events. I specialized in e-commerce, information products, email marketing and business development coaching. I can listen to any episode and learn terrific insights that are immediately applicable to my business.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

APRIL 19, 2018

The main benefit to brands is that they can gain access to an influencer’s audience and/or knowledge, skill and creativity; the influencer is given a platform to gain further exposure to their personal brand, expertise and any upcoming projects they’re working on. Influencers are busy people and high in demand.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

APRIL 3, 2018

I am also a business advisor at Oistay.com. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON? Podcasts, Speaking Opportunities, White Paper, Product Ideation and Development, Branding and Growth Hacking, Social Media Business Strategies.

Startups 231

Startups Work Management Social Media Marketing Management 231

Onalytica B2B

NOVEMBER 21, 2017

Melonie has been listed as: Top 50 Trustworthy Digital Marketing Experts 2017, Top 100 Marketing Influencers 2017, Top 50 Sales Influencers 2017, Social Selling 2017: Top 100 Influencers and Brands, 21 Women of Digital Marketing to Follow in 2017, Top 10 Social Media Blogs, Top 65 Women Business Influencers, and many others.

Social Media 0

Social Media Ethics Linkedin B2B Sales 0

Onalytica B2B

AUGUST 30, 2017

Creating an influencer program without setting targets and adhering to a robust measurement framework risks having siloed campaigns without tracking overall business impact. What we mean by value added to your business, is that influencer marketing should contribute to achieving wider overarching business objectives.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

NOVEMBER 14, 2017

My post-college work was all about public relations and communications for various associations and businesses. In the course of that work, I also started writing about the topic for various online publications, which lead to the book contract and speaking opportunities. That year was the pivot point. Even before the U.S.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

SEPTEMBER 15, 2017

Bio: Neal Schaffer is a leading consultant, educator, speaker, innovator, and influencer at guiding businesses through their digital transformation with a focus on social selling, social media marketing, and sales and marketing alignment. Mike Stelzner – The Business of Social Media. Location: Irvine, Orange County, California.

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

APRIL 3, 2018

Would you want to work with this influencer because of their creativity, knowledge and expertise, or simply to access their audience? Do you want the influencer to work for you or with you? What can you offer this influencer in exchange for working with you? What kind of content do they tend to post?

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

OCTOBER 1, 2018

Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. Or at least understand how search works. But I needed to do much more to create a sustainable business. Analytics: “This work is complete.”. I also needed to find tools to measure traffic for that first client. That was step one.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Onalytica B2B

OCTOBER 26, 2017

This guide is for anyone in Marketing, Communications or indeed business who would like to improve brand equity and/or market share by working with influencers in a 2-way partnership to provide value to the influencer community and wider marketplace. Inbound Engagement. Event Activation. Building Relationships. Outcome Measurement.

Planning 235

Planning Work Management B2B Thought Leadership Marketing & Strategy 235

Onalytica B2B

MAY 10, 2017

It’s quite simple- influencer marketing works because there’s something in it for the influencers- brands must understand and leverage this. If a brand is bombarding an influencer with daily emails, tweets and offers for them to work together then an influencer may not be very receptive to this.

Peer-to-peer 252

Peer-to-peer Skype Bundling Transparency 252

Onalytica B2B

APRIL 5, 2018

Over the past 18 years, Andy has given digital marketing advice to 1000+ businesses. I learned what they were doing, what was working, what wasn’t. I walk to work and I always learn something along the way. Most marketers don’t work that hard to win engagement and clicks in social. Planet Money (economics).

Social Media 180

Social Media Network Marketing Conference Work Management 180

Onalytica B2B

OCTOBER 11, 2018

Many brands are working with influencers (Influencer Marketing), have their employees sharing their content on social (Employee Advocacy) and their sales team engaging with prospects on social media (Social Selling). Setting Objectives (Business Objectives, Program Objectives/KPIs and Employees Objectives/KPIs). Measuring Success.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Onalytica B2B

JANUARY 8, 2019

Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I have worked in B2B marketing, sales and alliance management for 25 years. I also began working with CRM systems to enable database marketing efforts and lead results analytics. WHICH B2B MARKETING INFLUENCERS INFLUENCE YOU?

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

MAY 16, 2018

As a customer service expert and keynote speaker, Shep works with companies who want to build loyal relationships with their customers and employees. In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives. Location: Greater St.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

OCTOBER 4, 2017

On the other hand senior management may not be as closely involved in the day-to-day running of an influencer program, but it is imperative to them that influencer marketing contributes to the wider business objectives, such as an increase in market share or sales – AKA the outcomes. ” Neal Shaffer , Founder, Maximise Social Business.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

APRIL 11, 2017

But it takes iterative testing and a methodological approach to achieve this sustainable return, and every recipe is specific to the individual business and its goals. They may have a better understanding about what will resonate, and thus your business will benefit from their involvement. Measure what works and what doesn’t.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

JULY 26, 2018

How can you make this work for you? Work closely with your regulatory team to define exclusion criteria to assist in the identification, vetting and selection process. Once you have identified and mapped your influencers, you then need to consider HOW you are going to work with them. How can these people push your message?

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

DECEMBER 7, 2017

Here are the 5 key areas that brands should work on now, to prepare for and successfully execute influencer marketing in 2018. These are the influencers that you have chosen to actively engage, build relationships with and work with. How many influencers are they working with? 1) Do you know who your relevant influencers are?

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

NOVEMBER 6, 2017

Did a business management & marketing degree at University of Brighton. Worked my way up the ranks and then quit and went travelling around Thailand. My Dad (everything business related). IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? Michael Stelzner. Carlos Gil.

Social Media 100

Social Media Advertising Agencies Paid Search Agency Work Management 100

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. all require clean/standard data to work effectively. IF A BRAND WANTED TO WORK WITH YOU, WHAT OFFLINE / ONLINE ACTIVITIES WOULD YOU BE MOST INTERESTED IN? Key Topics: Martech, Marketing Operations. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Onalytica B2B

JULY 18, 2018

Cited as Brand Ambassador for Informa’s Ovum TMT business unit, he reaches tens of thousands of followers as part of the Big on Data blogging team at ZDNet, along with his Twitter and LinkedIn blogging feeds. I’ve always believed that the traditional IT analyst business, which restricted access behind paywalls, is dated.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100