Convince & Convert

APRIL 25, 2024

million first-party content registrations and offers a map for marketers in search of treasure (aka new business). Of course, this isn’t a blanket recommendation to gate everything. This year’s analysis draws from an impressive 6.2 Here’s a closer exploration of six profound insights that promise to redefine our navigational charts.

B2B 143

B2B Case Studies Case Study Content 143

B2B Marketing Directions

JANUARY 14, 2024

Source: Kogan Page Last November, I published a review of Robert Rose's new book, Content Marketing Strategy. Rose's book is one of the best I've recently read, and it's an important addition to our library of content marketing literature. This is also an excellent book, and I enthusiastically recommend it.

Content Marketing 70

Content Marketing Work Management Copywriting Marketing Management 70

Martech

DECEMBER 7, 2023

This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. Channeling the spirit of Oprah’s “Favorite Things,” I’ve put together a selection of innovative gift ideas designed to impress. Three French hens? A partridge in a pear tree? Forget about it.

Marketing AI 114

Marketing AI Work Management Marketing Management Personalization 114

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

DAGMAR Marketing

JUNE 22, 2023

If you’re a business owner, you’re probably thrilled to know there are several effective AI-powered tools available on the market that can help you scale your business with just the click of a few buttons. Below are some of the coolest new AI innovations we recommend every business try out at least once. Try Murf.ai 15.

Marketing AI 52

Marketing AI Tools Business Paid Search Agency 52

Marketing Insider Group

MAY 16, 2023

Actually, AI is making SEO even more vital to the success of you, your business, and your brand. AI might be able to give you a meal plan for a week, but it can’t automate your marketing strategy– at least not if you want to look like a brand people actually want to do business with. AI is not taking over SEO. How is THAT?

SEO 245

SEO Lead Ranking Content Thought Leadership 245

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. The audience reading HubSpot’s blog may not immediately be looking for a marketing software solution. However, with each piece of content they read, they’ll build a stronger association between the HubSpot brand and marketing knowledge.

Ad Building 346

Ad Building Content Marketing Brand Identity Branding 346

Salesforce Marketing Cloud

JULY 6, 2023

We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell. We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell. Let’s take a look.

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. This is not a comprehensive list, just what I’ve recently read and currently listen to. This book is an excellent reminder of why we sometimes don’t deserve nice things and what we need to do to keep the ones we have. ‘No

Work Management 100

Work Management Viral Marketing Marketing Management Cold Calling 100

Buffer

JANUARY 3, 2022

Building a unique, authentic brand is essential for any business. But many founders confuse their business brand with their personal brand. Here’s why: You’ll have freedom to grow beyond your business: Many entrepreneurs end up writing a book, becoming a public speaker, or starting a new project or venture.

Small Business Marketing 87

Small Business Marketing Brand Identity Branding Work Management 87

B2B Marketing Directions

APRIL 14, 2024

" Saying you 'recommend' rather than 'like' something makes people 32 percent more likely to take your suggestion." Source: HarperCollins Publishers These are just a few examples of the power of language cited by Jonah Berger in his latest book, Magic Words: What to Say to Get Your Way (HarperCollins Publishers, 2023).

Paid Search Agency 54

Paid Search Agency Custom Publishing Advertising Agencies Rules 54

Marketing Insider Group

SEPTEMBER 12, 2023

In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% When we read content, we look for a connection, a shared experience, or a fresh perspective. We’ve been sharing stories around campfires, through books, and across generations for centuries.

Marketing AI 276

Marketing AI Distribution Content Marketing Content 276

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Zoominfo

AUGUST 20, 2019

Unless you’re a small-business owner, you probably won’t be able to address all of these questions yourself. Here are 50 business blog ideas to help you fall back in love with blog writing. . Here are 50 business blog ideas to help you fall back in love with blog writing. . List of Business Blog Post Ideas By Category.

Business Blogging 138

Business Blogging Business Zoominfo Trigger Marketing 138

Tomorrow People

OCTOBER 8, 2020

We’ve scoured our shelves, e-readers, and audiobook apps to recommend these essential titles, full of insight and inspiration. These reads are sure to spark new ideas and reveal useful techniques and ways of thinking that you can apply to the pursuit of your marketing goals. Your Audience. That’s the central premise here.

Marketing AI 296

Marketing AI Work Management Marketing Management Paid Search Agency 296

Content Marketing Institute

MARCH 18, 2021

Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Each title earned a place on the list thanks to recommendations from your fellow marketers.

Paid Search Agency 144

Paid Search Agency Marketing Content Marketing Content 144

Rev

SEPTEMBER 27, 2023

We’ll also share recommendations on 10 of the best sales tools that you can use to streamline your sales processes. We can’t tell you exactly which sales tech stack is the best for your business. There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78

KoMarketing Associates

AUGUST 31, 2022

If you haven’t read our post on Google Analytics 4 Reporting , I recommend starting there to learn more about the dashboard and reporting features. . You’ve moved prospects through the sales funnel and they’re finally ready to buy or maybe book a demo. . Stressed out about the switch to Google Analytics 4?

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. We have divided these experts based on the niche they talk about the most. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

JULY 18, 2022

Thanks to BookTok, it’s reading. You read that right. TikTok has made reading certifiably, undeniably cool. Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. How 3 brands are promoting popular BookTok recommendations on TikTok.

Brand Identity 109

Brand Identity Branding Work Management Landing Pages 109

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. It correctly diagnoses the core problem plaguing most businesses, which is a lack of listening (and a surplus of ego!).

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Heinz Marketing

MAY 26, 2021

When work gets busy, it’s easy to become so distracted by meetings, emails, and deliverables, that we completely lose sight of our professional development. There are hundreds of courses available that span a wide variety of topics, from Business Analysis and Strategy, to Leadership and Management, to Customer Service, and more.

Resources 133

Resources B2B Thought Leadership Hubspot Thought Leadership 133

Search Engine Journal

JULY 25, 2022

From the skills you need to books and courses, you can definitely learn SEO for all kinds of local businesses. The post How To Learn Local SEO: Recommended Skills, Reading & Courses appeared first on Search Engine Journal. Begin with the basics here.

Course 105

Course SEO Business 105

Contently

DECEMBER 2, 2019

I’ve always liked to buy my team books—I buy every direct report a book during the holidays and right before our mid-year review cycle if I need to suck up to them. Here are 7 books for marketers that will do just that. Joe just really likes marketing books.]. But as marketers, we are good capitalists.

Storytelling 163

Storytelling Amazon Paid Search Agency Advertising Agencies 163

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. What Social Proof Can Do For Your Business Incorporating social proof into marketing efforts has allowed many startups and small companies to grow in popularity and see a spike in sales.

Statistics 66

Statistics Brand Identity Branding Peer-to-peer 66

Zoominfo

AUGUST 20, 2019

Unless you’re a small-business owner, you probably won’t be able to address all of these questions yourself. Here are 50 business blog ideas to help you fall back in love with blog writing. Here are 50 business blog ideas to help you fall back in love with blog writing. How do your customers help your business succeed and grow?

Business Blogging 100

Business Blogging Business Zoominfo B2B Sales 100

Hubspot

APRIL 13, 2022

New Year's eve isn't the only time you can set resolutions for yourself or your business. When you're noticing a slump in performance, a lack of motivation, or an opportunity to grow in your career, try putting some business resolutions in place to get back on track. Commit to your why , what , and how. From there, be consistent.

Enterprise Management 58

Enterprise Management Work Management Business Marketing Management 58

Contently

MARCH 23, 2023

By focusing on engagement rather than revenue, content marketers are prioritizing a positive customer experience, building brand loyalty, and improving overall business performance. As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Marketing Insider Group

DECEMBER 8, 2021

If it’s a mindset, then the whole company will build programs, campaigns, products and services, process, and general business practices with a customer-first mentality. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 315

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 315

Heinz Marketing

OCTOBER 27, 2023

This is the third and final book summary blog on Dunford’s “ Obviously Awesome! To get this perspective, a key recommendation is to provide a survey. By Sarah Threet, Marketing Consultant at Heinz Marketing You might think you know everything about positioning, but you probably don’t know everything about how to DO positioning.

Positioning 68

Positioning Process Account Based Marketing Opinions 68

B2B Marketing Directions

SEPTEMBER 4, 2022

Numerous books on the subject have now been published, and it's been frequently discussed in webinars and conference presentations. One of the more entertaining treatments of the subject is Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (HarperCollins, 2019).

Brand Identity 52

Brand Identity Branding Business Marketing Management 52

Optinmonster

MAY 8, 2023

Want to know how to start an online business? You don’t need lots of money or even the most unique business idea ever imagined. This ultimate guide will walk you through planning your online business from just a dream to launching and growing. What is an Online Business? We’re here to help!

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Contently

JANUARY 17, 2023

And honestly, the kinds of content businesses publish rarely require the rigor expected by publishers of long-form investigative journalism. Someone (not the writer) reads the piece and highlights all the facts and fact-like sentences. Few content teams have someone with such a keen eye for facts.

Practices 151

Practices Generation Best Practices Content 151

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

Class 54

Class Planning Marketing & Strategy Act-On 54

Excelsior Research

APRIL 22, 2022

Best Social Media Platforms for Business in 2020. Social media not only allows for tremendous outreach and networking but also allows for interactivity that can be very beneficial to businesses for a variety of reasons. Best Social Media Platforms for Business in 2020. Leading Social media currently with 2.27

Social Media 52

Social Media Media Best Practices Business 52

B2B Marketing Directions

JULY 16, 2023

Source: Amazon In his new book, Evolutionary Ideas: Unlocking ancient innovations to solve tomorrow's challenges (Harriman House Ltd., Evolutionary Ideas is one of the newest in a group of books that deal with the application of behavioral science principles to marketing and other aspects of business.

Marketing Management 52

Marketing Management Amazon Trigger Marketing Loyalty 52