KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

OCTOBER 15, 2019

Using messaging that gives the target audience a quick, data-driven fact that matters to their business is not only eye-catching, but will encourage them to click your ad — increasing the click-through rate (CTR) and ultimately, increasing web traffic or conversions.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. The company understands their audiences’ concerns and aims to help them in their everyday life to create valuable connections for the future.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

FEBRUARY 12, 2015

That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. Good to Great by Jim Collins.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

KoMarketing Associates

JANUARY 26, 2017

To provide an enhanced customer experience, businesses across industries are investing more in their user experience (UX) strategies, and new research shows that UX testing is becoming more common. Product teams, in particular, are finding that receiving continuous feedback from customers during prototyping helps refine concepts.

Business 120

Business User-Generated Content Loyalty Custom Publishing 120

KoMarketing Associates

APRIL 15, 2014

To me, it felt a lot like busy work. If you want to learn how to write interesting content for a “boring” topic, this post can help you out. Helpful, right? read a lot, write a lot): Because, more than anything else, it helps you improve your writing. I mean, anyone who can read a book can also write a book report.

Content Marketing 120

Content Marketing Content Search Engine Marketing Marketing & Strategy 120

KoMarketing Associates

SEPTEMBER 3, 2015

A couple weeks back, a small business owner, that had found my information through my columns on Search Engine Land , emailed looking for guidance on how to make a decision on SEO services. “I am a small business in the mist of redesigning our website… I have not had time to research SEO to be at comfortable place.

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

KoMarketing Associates

JANUARY 27, 2015

I read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy. For example, reviewing Product Briefs became a useful part of our keyword research process.

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

KoMarketing Associates

SEPTEMBER 14, 2013

I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

KoMarketing Associates

MAY 25, 2022

This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. Here’s the process I use to help B2B clients drive leads using Google Ads. . If you want to generate a pipeline, you need leads. How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

DECEMBER 20, 2022

In a past blog, we detailed GA4 conversion tracking for B2B marketers — from how GA4 defines a conversion (and how it differs from UA) to how to track key business conversions in the platform. As we head into 2023, think about what is important to your business (or your clients) and how the right conversions can help you keep meaningful data.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

KoMarketing Associates

MARCH 16, 2022

of marketers agreed or strongly agreed that utilizing AI helps their business manage challenges linked to offering a personalized customer experience. “AI intend to eventually utilize AI to do the same, and only 6.7% don’t use AI or have plans to implement it in the future. In general, 74.5%

Marketing Report 229

Marketing Report Personalization Planning Statistics 229

KoMarketing Associates

DECEMBER 8, 2021

Tracking buyer journey benchmarks throughout the journey helps businesses determine where buyers are falling out of the funnel — and provides key insights into how to keep them on the path to conversion. Each section includes benchmark metrics B2B businesses should keep a close eye on. Discovery stage. Trials/demos sign ups.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MARCH 30, 2022

businesses that don’t use video marketing, the majority (17%) turn to email marketing instead. About 87% claim that it has helped them boost traffic, while 94% state that they have increased user understanding through video content.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

KoMarketing Associates

DECEMBER 28, 2021

Over the last two years, most marketers (83%) agree that video has become more important to their business. MotionCue published its “Video Marketing Statistics 2021: Navigating Through Change” report, and 78% of marketers said that video helped them get new customers in 2020. About 17% stated that it was exceeding their expectations.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

KoMarketing Associates

FEBRUARY 21, 2023

Ascend2 recently published its “Outlook on Marketing Data Quality” report, and statistics indicated that the majority of marketers (60%) are only “somewhat confident” in their organization’s ability to improve business outcomes using the data it currently collects.

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

KoMarketing Associates

OCTOBER 5, 2022

Nearly 20% says video marketing helps them build awareness and visibility. Vidyard conducted its “2022 Video in Business Benchmark Report,” and data indicated that social media marketing (63%) has become the top distribution channel for video content, followed by organization websites (63%).

Marketing Report 247

Marketing Report Video Marketing Youtube Distribution 247

KoMarketing Associates

DECEMBER 28, 2022

As a result, most marketers (96%) are now making customer loyalty and media efficiencies — specifically to reduce wasted spend — top objectives in the context of both the rising cost of living and increasing business costs. However, many are facing obstacles while attempting to use data to achieve these goals.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

KoMarketing Associates

SEPTEMBER 21, 2021

MotionCue recently published its “Video Marketing Statistics 2021: Navigating Through Change,” and statistics showed that 78% of marketers believe video helped them get new customers in 2020. Twenty-eight percent said that it helps them build awareness, while 24% claimed that it helps them explain products.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

DECEMBER 29, 2021

This has also helped them deliver a consistent, personalized customer experience. The American Marketing Association conducted its “Future of Marketing Study,” and the research indicated that overall, 71% of customers are less likely to buy products from a business that sells their data without consent.

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. So I’m investing in technology and specifically technology that helps me with predictive modeling and data management.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

SEPTEMBER 22, 2021

About 27% of customers typically call the business to explain the experience, while 26% unsubscribe from marketing emails. Nearly 15% say that they cancel their service or decide not to purchase from the business again. Most respondents (78%) claim that they trust in companies that provide a consistent customer experience.

Personalization 209

Personalization Custom Publishing Statistics Marketing & Strategy 209

KoMarketing Associates

JULY 14, 2021

As business rebounds, marketers need analytics and attribution software to connect the dots between marketing actions and revenue. They want Martech that helps them leverage data and customer intelligence to grow revenue.”. It’s pretty clear what’s on the minds of marketers,” wrote the authors of the report. “As

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

APRIL 13, 2022

AI automates simple, repeatable tasks and expedites pattern recognition, which helps businesses improve their marketing initiatives and provide the right offer to the right person at the right time in the right channel,” wrote the authors of the report. That being said, 38.8% intend to eventually leverage AI to do the same. “AI

Personalization 239

Personalization Marketing Budget Content Statistics 239

KoMarketing Associates

JULY 7, 2022

AI automates simple, repeatable tasks and expedites pattern recognition, which helps businesses improve their marketing initiatives and provide the right offer to the right person at the right time in the right channel,” wrote the authors of the report. claimed that they intend to eventually leverage AI to do the same. “AI

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

KoMarketing Associates

MARCH 3, 2021

Automating a flawed strategy seldom helps.”. In addition, 44% said that their sales personnel are too busy to follow up, yet only 25% have a lead conversion solution in place. “Marketing and sales automation are great tools to leverage scarce resources and accelerate digital lead generation,” wrote the authors of the report.

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

KoMarketing Associates

APRIL 22, 2020

The post looked at how digital marketing agencies were dealing with the current crisis and what tips they might have to help others weather the storm. For example: The whole thing got me thinking about businesses in general. As a business, think about what you can offer to your customers that would help them at this time.

Budget Programs 156

Budget Programs Optimization Paid Search Agency B2B Marketing 156

KoMarketing Associates

FEBRUARY 10, 2021

These features help improve usability and experience for the searcher. For example, the company’s business listings. If the information appearing in a Knowledge Panel that is related to your company is wrong, you may be able to correct it by updating the information through Google’s knowledge panel help page. Get more reviews.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

FEBRUARY 13, 2020

By applying these to your ongoing strategy, you can make the most out of your marketing dollars and drive ROI for your business. And, these are just a handful that have proven to drive real business results. Interactive content, in particular, is a fundamental way to better understand potential buyers and help sales close more deals.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. By teaching myself the basic principles of HTML using WordPress, I’ve created a career in marketing plus helped startups grow at scale.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

APRIL 1, 2020

The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Third Party Validation. Brand Mentions.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. In addition, 52% use it to increase web traffic, while 44% leverage it to promote content.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

KoMarketing Associates

APRIL 10, 2020

For many, the review of this past month or first quarter’s website performance reports won’t help the situations either. To help address this we’re looking at how we can update brand mentions in third party platforms. Seek to understand shifts in business priorities.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

JANUARY 23, 2018

For instance, an epic blog post that takes 20 hours to create will get more business results than a blog post that takes just one hour to dash off. equal business results. And it gets you absolutely zero business. Oranges are irrelevant to your business. Random high-quality content will not help.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

SEPTEMBER 14, 2021

“One of the most worrisome aspects of this survey is the high dissatisfaction rate in the technology that is supposed to lift their marketing efforts and help them gain tangible results,” wrote the authors of the report.

Planning 195

Planning Statistics Custom Publishing Marketing Report 195

KoMarketing Associates

JUNE 30, 2021

The owner is asked, “if you could only change one metric in your business, what would it be?” There’s nothing like directly tying a metric to compensation to help a marketer focus on it. Only 39% of businesses use any lead qualification criteria in their lead generation process. Lead Qualification Metrics.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

KoMarketing Associates

DECEMBER 1, 2020

About 44% admitted that their sales personnel are too busy to follow up, yet only 25% have a lead conversion solution in place. In terms of digital tactics that are helping marketers build better relationships for lead conversion, social media (55%) is at the top of the list.

Lead Generation 207

Lead Generation Marketing Report Generation Leads 207