Trending Sources

Gartner: the Growing Role of the Social Customer Experience

Conversionation

Gartner report shows that customer experience has entered the top 10 of CIO technology priorities for 2012. The focus on the customer is increasingly important for business leaders, despite times of continued economic uncertainty and government austerity,” Gartner’s Jim Davies says. The customer experience encompasses every business function and every touchpoint.

Gartner: Buyers Demand Less Product-Pitch, More Value-Story

The ROI Guy

According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements. Alinean Financial Justification Frugalnomics Frugalnomics Survival Guide Gartner Outcome-Based Selling Pisello Success Stories Value Marketing Value Selling ValueStory

Gartner: The Technology Sales Rep Has Lost Their Mojo!

The ROI Guy

As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. According to Gartner, left unresolved, the Value Gap can place much of your marketing and demand generation activities at risk. The evidence?

5 Digital Marketing Insights from a New Gartner Study

Synecore

Gartner’s 2013 US Digital Marketing Spending Report , a survey of over 200 marketers from U.S.-based The companies in the Gartner survey spent, on average, 10.4% of their annual 2012 revenue on overall marketing, and 2.5% on digital. As businesses continue to shift resources to digital, a number of trends are emerging that will define the future of marketing. The Bottom Line.

Gartner Reprint

Opentopic

Opentopic blog >> gartner.com As marketing leaders are handed more responsibility — for transformative business strategies, differentiated customer experiences and revenue generation — they often seek agency support in achieving their goals. This document was revised on 24 March 2016. The document you are viewing is the corrected version. For more information, see the page on gartner.com. This Magic Quadrant. Marketing Technology undefined

Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% YoY increase from 2015. Most technology spending decisions are now driven and controlled by business groups vs. formal IT. In fact, According to IDC, 48% of IT spending is controlled or influenced by the business.

Oracle Marketing Cloud: Leading the Way in Modern Marketing Execution [New Gartner Report]

It's All About Revenue

Marketing and campaign success can only be achieved by maintaining a focused approach to accessing and leveraging data that drives the right modeling, targeting and engagement with your ideal customers to drive business success. “CMOs and digital marketing leaders are under pressure to engage individuals on increasingly fragmented and unpredictable terms, driving the need for a common pool of profile data, analytics, workflow and content resources enabled by a digital marketing hub,” as noted in the recently released Gartner Report Magic Quadrant for Digital Marketing Hubs.

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

It's All About Revenue

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year.  Gartner evaluates vendors in a Magic Quadrant on two main dimensions – completeness of vision and ability to execute on that vision.  Click here to download the Gartner Magic Quadrant for CRM Lead Management.

Gartner: Out with the Old, In with the New

The ROI Guy

An alarming 43% of today’s enterprise IT investments are not delivering on their business potential , this according to Gartner’s Executive Programs latest research. Perhaps as a result of the poor ROI, the Gartner study indicates that enterprise IT budgets have been flat to negative ever since the dot-com bust of 2002. But the window for action is shrinking. Our take?

Gartner: Business Will Control 90% of Tech Spending - Are you Ready?

The ROI Guy

According to Gartner , twelve years ago technology spending outside of IT was only 20 percent of total technology spending. In two years , Gartner Inc. Research Vice President Brian Prentice predicts, the percentage of technology spending by the business -- outside of the control of IT -- will reach 35 percent. Are You Ready? Click here to learn more.

Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% YoY decline from 2014 levels. This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% Percent in 2014 Gartner Forecasts 3.1%

Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?

The ROI Guy

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% for 2014. This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s.

Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast

The ROI Guy

According to Gartner, worldwide IT spending was expected to reach $3.8 Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. And sure enough, Gartner had to once again lower their forecasts substantially. growth rate Gartner had predicted at the beginning of the year.

Frugalnomics – Why the IT spending growth forecasts from Gartner are wrong again!

The ROI Guy

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% for 2014. Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% for the year. We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts. Click here to learn more.

Gartner Reveals Changing IT Buyer Landscape for 2013 - Are You Ready?

The ROI Guy

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented. Business leaders have different goals, challenges and valuation criteria, requiring sales to leverage a different language of engagement. trillion in 2013, a 3.8 trillion. You Decide.

Social Business Failure Is a Choice: Speaking a Common Language

Conversionation

Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. In practice, social business is a huge Babylonian confusion. In order to know how to succeed, it’s essential to speak a common – business – language and to ask ourselves a few simple questions to start with. What is social business anyway?

Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging

The ROI Guy

According to Charles Darwin, “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” If this is the case, Gartner’s latest research indicates that many IT Sales and Marketing leaders may end up on the “endangered species” list, unless some serious realizations and changes occur sooner versus later. According to Ms. Why You?

Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?

The ROI Guy

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% YoY decline from 2014. This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This time, Gartner blames the decline on the strength of the US dollar. However it was just a couple of years ago that Gartner blamed growth headwinds on weak US currency.

Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!

The ROI Guy

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% for the year. So how well do you deliver the business cases that CFOs demand?

Gartner cuts 2012 IT spending forecast by 1/3rd

The ROI Guy

The predictions for solid growth might have gotten ahead of themselves once again, as Gartner cuts their IT spending growth predictions by 1/3rd for the remainder of 2012. Going into this New Year, Gartner analysts predicted that IT spending would expand worldwide by 3.7%. But in their most recent estimates in April, Gartner has downgraded the 2012 forecast by a substantial amount, now predicting only a 2.5% Substantial cost savings and business benefits can be gained by change 3. Click here for the Gartner IT Spending announcement. expansion for the year.

How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% in IT spend for the year. Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise. So how well do you deliver the business cases that CFOs demand?

New Gartner Report Examines Why Predictive Intelligence Is a Must Have for B2B Marketers

6sense

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.” We believe this change in analysis is driven by widespread adoption and planned future investment in predictive intelligence. It also speaks to the live implementation of predictive tools and the tangible economic impact organizations are seeing. Do More With Less.

MQL 19

Gartner’s IT Spending Forecast Heats Up For Summer

The ROI Guy

In their just released outlook, Gartner raised annual IT spending growth predictions, from a cool 2.5 Even with weak business confidence and consumer sentiment in the past quarter, eurozone crisis, weaker than expected U.S. recovery, and a slowdown in China providing significant headwinds, Gartner indicates that the outlook is not great, but at least “stabilized”. Source: Gartner Worldwide IT Spending Forecast, 2Q12 Update. Gartner Value Marketing IT Budgets Pisello Alinean Value Selling Frugalnomics IT Spendingpercent, to a much warmer 3 percent.

Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2% for 2013. Gartner highlights that “business uncertainty is nearing resolution”, and that this is one of the key reasons for increasing their spending outlook. But is Gartner being overly optimistic? Why Now? Why You?

The Internet of Things and the need to tackle IT and OT integration

i-Scoop

Back in 2011 Gartner advised (IT) leaders to prepare for the transition of their organizations to the converging, aligning and integrating of IT and OT environments. With the Internet of Things that convergence is happening faster and at a broader scale than before and Gartner’s words become more actual than ever. In case you’re not […].

Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

Tom Pisello

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond. Business Results Key Source of Success – CIOs indicate overwhelming that the ability to deliver and prove business results is their primary source of success / success measure.

Gartner reports that CFOs are “large and in charge” of technology decision making

The ROI Guy

Quick on the heels of a similar study , Gartner reports that CFOs are large, and in charge of technology investments, continuing to increase their control over IT decision making over the past 12 months. The role of the CFO in this frugal environment: to assure that precious investments are low risk / high reward and are perfectly aligned with realizing business objectives.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity

Get more inspiration from these 20 B2B marketing and digital business stats and facts. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ( B2B PR Sense Blog ). 6. Healthcare leads are most expensive ($60) followed by business/finance ($43). Other Digital Business Stats and Facts. Gartner ). AdWeek ).

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6 Core Principles to Tap the Power of Social Community Participation

Social Marketing Forum

Gartner reports that many business and IT leaders fail at utilizing social media effectively because they do not understand mass collaboration. Many businesses use a “provide and pray” approach, expecting community participation to just happen. Research Social media marketing community participation Gartner mass collaboration social mediaIt’s just one of the reasons why communities fail. What happens instead is that users have an initial interest and [.].

Lead Generation Business Models

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Lead Generation Business Models appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. divider style="simple"].

CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night

Hubspot

These trends have changed the way we operate our business and raise new issues CMOs have never faced before. To help fellow CMOs find answers to some of these important issues, I chatted with Jake Sorofman , Research Director at Gartner. At Gartner, Jake analyzes digital marketing strategy, trends, and best practices for Gartner''s Marketing Leader practice.

From Challenger to Transformer

The ROI Guy

Even though business conditions remain challenging and budgets are constrained, Executives are investing significantly more in digital transformation initiatives. According to new research, half of the CEOs surveyed by Gartner expect to see substantial digital transformation in their industries, or for their industries to be almost unrecognizable within five years.

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The market disruptor no one talks about

Biznology

If you want an alternative to the usual gang of businesses cited from conference-room podiums as “disruptive,” I’d suggest a rarely mentioned candidate whose impact will far exceeds taxicabs and hotel rooms. I’m speaking of Amazon. Analyst firm Gartner last year estimated that its customers deploy 10 times more IT there than on the next 14 cloud infrastructure services combined.

How the Internet of Things will change in 2016

Biznology

According to Gartner Inc.’s Gartner’s prediction also says that the number of connected devices and products will reach 20.8 Consider the following two tables from Gartner with statistics on the Internet of Things categories. Business: Cross-Industry. Business: Vertical-Specific. Source: Gartner (November 2015). Business: Cross-Industry. Category.

Social Business Reality Check: the elusive executive support

Biznology

Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. Thus, the equation is simple: executive support = social business success. Rob Koplowitz’ Blog, “Delivering The Social Business Imperative” , Forrester.com). Why is that happening?

Social software adoption: Riding the hype curve

Biznology

There is a lot of hype and skepticism around the actual ability for social software to deliver real, sustainable business value, which makes social software no different than every other new kind of software that comes down the pike. Internet Marketing Business Gartner Hype Cycle Hype cycle Social software TechnologyPhoto credit: the_exploratorium. ″ years. Michael E.

10 reasons social media has peaked. 8 reasons that’s a relief

Biznology

Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. SOCIAL NETWORK USAGE: 24% say they use their favorite social media site less than when they first signed up (Source:  Gartner ). FATIGUE:  Gartner  reports consumer fatigue and that social media has experienced the Hype Cycle.

Creating New Business with Lead Generation

Salesfusion

Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. The post Creating New Business with Lead Generation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half].

Gartner Spending Trends Demand that IT Sales and Marketing Must Challenge the “Do Nothing” Prospect to Achieve 2012 Success

The ROI Guy

As we wrap up the first quarter of 2012, economic fears over the European debt crises and emerging country slowdowns are having a significant impact on IT spending, this according to new Gartner research findings. In the first study, Gartner lowered their 2012 worldwide IT spending growth forecast by 1/3 rd. In the second study, Gartner released the results of their annual CEO and Senior Business Executive Survey , to measure sentiment from the C-suite on IT spending and strategy. Gartner lowers 2012 IT spending growth forecast by 1/3 rd. this year.

Three Challenges that will Impact Your 2016 IT Sales and Marketing Plans

The ROI Guy

First, Gartner announced mid-summer that IT spending is on the decline. Although Gartner blamed the decline on a rising dollar, we don’t buy it and have seen where prior forecast declines by Gartner were actually blamed on a declining dollar! Last year, IDC reported that 48% of IT spending was controlled or influenced by the business (IDC). IT Spending on the Decline?

Recruitment and social: the shift in control employers forget

Conversionation

The future of a business is not only about regaining trust […]. Digital business Human resources Research blended workforce employee engagement Gartner hyphen PwC The Guardian You heard it before: the consumer is increasingly in control, and marketers have a hard time catching up and reconnecting with an increasingly connected consumer.

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Digital marketing transformation – the customer leads the dance

i-Scoop

Customer experience Digital business Digital marketing Digital transformation Integrated marketing 2015 State of Marketing Report CMO Spend 2015 Gartner LinkedIn Salesforce The State of Marketing Leadership tri-modal ITDigital marketing transformation is one of them. Digital transformation processes, for instance, nowadays are predominantly led by customer (experience) goals.

Something Big is Happening With Snapchat: Why Businesses Shouldn't Wait to Get Started

Hubspot

While we're busy missing the big picture, a rapidly growing niche of early adopters is diving in. One of the best explanations I've seen of how a single technology gains adoption and in turn advances society is the Gartner hype cycle. Why Should Businesses Dive in Now? There's a funny pattern of awakening that tends to happen when a technological advancement sneaks up on us.