| || |
|Page 1 of 1 || Previous | Next |
| | LOOPFUSE
AUGUST 22, 2012 You are critical to marketing automation success
” Gartner Group has moved away from this label preferring instead CRM Lead Management and wicked smart Aberdeen Group analyst Trip Kucera just published research on Marketing Lead Management (Matt Heinz of Heinz Marketing did a really nice summary of the research results in his 8 Habits of World Class B2B Lead Management Programs.).
| | LOOPFUSE
DECEMBER 10, 2012 The Argument for Hiring a Chief Marketing Technologist for mHealth Brands
chief marketing technologist today would face a vast amount of data availability (Big Data and Business Intelligence) that seems to be increasing exponentially, it seems, by the hour. According to a recent study of high-tech providers by Gartner, 72 percent of those companies already had a chief marketing technologist on staff, and 87 percent expect to have one in place by 2014.
| || ||
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.