Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Set social media goals that are measurable and align with the overall business objectives of your brand.

Social Media 100

Social Media Work Management Marketing Management Organization 100

Webbiquity

APRIL 11, 2023

While AI still won’t take your marketing job , it can help you be more productive. Content Curation The first way AI can help generate content is by curating existing content. Content Generation In addition to curating existing content, AI can also be used to generate original content from scratch.

Marketing AI 318

Marketing AI Curation Content SERP 318

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Social Media 128

Social Media Product Media Work Management 128

Contently

MAY 11, 2024

As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses. Google is currently taking steps to adapt to the era of generative AI.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

Marketing Insider Group

MARCH 24, 2021

Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Her legendary Polaroid commercials, featuring a couple of well-known actors, worked the product’s selling points into the actors’ playful banter. Leverage Your Superpower with Employee-Generated Content. Now don’t get me wrong.

Brand Identity 344

Brand Identity Branding Advertising Agencies Content 344

Marketing Insider Group

MARCH 10, 2021

If you’re unhappy with your Google SERP rank, you’re probably searching, “ how to get my business on Google ?” Ads can push organic results way down on a user’s page—especially on mobile devices—which can significantly impact the click-through rate. What Are Google SERP Features? Descriptive file name.

SERP 264

SERP Paid Search Agency Features Companies 264

SmartBug Media

MAY 30, 2023

Instead, formulate an action plan to address the problem of why visitors aren’t turning into customers with these fast tips for busy marketers. Sure, we know how to figure it out: Conversion rate = The number of conversions/the number of total visitors x 100 But what does CRO mean when we close the textbook and take a look at user behavior?

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Optinmonster

DECEMBER 19, 2023

Are you facing challenges to grow your eCommerce business? From finding the right niche to optimizing your eCommerce store , growing a business can feel like a never-ending battle. In this post, we’re going to share solutions to 7 of the most common issues that eCommerce businesses face. The good news?

eCommerce 84

eCommerce Marketing Management Business Budget Programs 84

Martech

DECEMBER 7, 2023

Baresquare’s eCom Product Analyst is a free tool that provides daily insights for optimizing e-commerce product performance. It integrates seamlessly with Google Analytics and generates standardized reports, offering actionable recommendations and strategies for marketing campaigns, inventory adjustments and customer engagement.

Marketing AI 97

Marketing AI Multi-Channel Customer Satisfaction FAQ 97

Zoominfo

FEBRUARY 12, 2024

As your business expands into new markets, privacy considerations must be top of mind. Requirements for Sending Commercial Electronic Messages CASL sets out four basic requirements for sending CEMs: Consent: Businesses must obtain express or implied consent from recipients before sending CEMs.

130

130

Go Beyond SEO

JANUARY 23, 2024

Understanding SEO & SEO service for small business options If we dive into the vast world of digital marketing, we can’t help but shine a spotlight on a term on everyone’s lips: SEO. Even the smallest businesses can expand their reach far beyond traditional confines with GoBeyond’s SEO service for small business.

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 305

Paid Search Agency B2B Marketing Examples Enterprise Management 305

Trade Press Services

MAY 13, 2024

B2B video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. By producing a diverse range of video styles, from product demos to thought leadership interviews, B2B marketers drive engagement, build credibility, and accelerate business growth.

Video Marketing 87

Video Marketing B2B Marketing B2B Thought Leadership Work Management 87

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. Assuming that is in place, how can content help to support different departments within a typical business organization? Take product launches as an example.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Optinmonster

JUNE 22, 2023

Are you struggling with how to make a website for a small business? It’s easy to feel overwhelmed by all the decisions and tasks involved in building a small business website. That’s all in addition to the everyday challenges of being a small business owner. A professional website belongs to your business.

Small Business Marketing 87

Small Business Marketing Marketing Websites CMS Development Business 87

Trade Press Services Newsletter

OCTOBER 6, 2022

A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Navigate the Channel

OCTOBER 10, 2023

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even if you don’t know much about blogging, these four reasons will convince you it’s necessary for your business. Now, envision what the next generation of customers is currently doing.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Huptech Web

MARCH 10, 2023

Table Of Contents Introduction Why are Product Reviews Important? What Makes the Best Shopify Product Review App? Best Shopify Product Review Apps Fera Product Reviews App Judge.me Product Reviews App Loox Product Reviews App Stamped.io Best Shopify Product Review Apps Fera Product Reviews App Judge.me

Product 52

Product eCommerce Loyalty Budget Programs 52

Huptech Web

JULY 14, 2023

Content Overview: Introduction What is a Product Description? What Makes The Product Description Within A Shopify Store So Crucial? How to Write Product Descriptions That Converts? Some Examples of Outstanding Product Descriptions Want to learn how to effectively address the pain points of your customers?

Product 52

Product Tips eCommerce Cross-Selling 52

Act-On

SEPTEMBER 24, 2023

More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. It generates real-time reports that detail each page’s SEO performance, along with recommendations on how to improve it.

Lead Ranking 130

Lead Ranking Lead Scoring SEO Top of Funnel 130

Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Salesforce Marketing Cloud

JANUARY 8, 2024

After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Here are some of the biggest trends that will affect your business over the coming year. Do you have a large product catalog that needs to be updated frequently?

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Martech

JANUARY 22, 2024

1 challenge for marketers who are new to generative AI is crafting great prompts. DALL-E 3 is a powerful image generator that can not only do incredible things with images but can also do text as well. You’ll also find a link to a tutorial on the image generator page. You can read more on the MarTechBot FAQ.

Work Management 102

Work Management Generation Marketing Management CMO 102

ClearVoice

MAY 10, 2024

It’s the heartbeat of your brand, enhancing every department from human resources to product development. Let’s explore how a unified content strategy can transform your business in each department. Innovate the Future: The Role of Content in Product Development Content is a secret weapon for your product teams.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Navigate the Channel

JUNE 21, 2023

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. Finding the perfect social media platform for your business is all about aligning your goals, target audience, and purpose.

Business 65

Business Social Media Youtube Facebook 65

Huptech Web

JANUARY 18, 2024

Thеy’rе transform into more than just informative sites; thеy are powerful revenue streams for business owners. Most companies have an onlinе prеsеncе with insightful blogs that provide thorough information about their products and their bеnеfits. How’s that еvеn possiblе? And thе solution is simplеr than you think!

Conversion Rate 52

Conversion Rate Conversion FAQ Click Rate 52

Sprout Social

AUGUST 29, 2023

At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more. But that’s just the beginning.

Conversion 76

Conversion FAQ User-Generated Content Paid Search Agency 76

Go Beyond SEO

MARCH 12, 2024

It enables you to showcase your products and services when customers actively search for them, increasing your chances of converting leads into sales. PPC increases the visibility of your products and services, helping you generate qualified leads. But what exactly makes PPC so impactful for manufacturers ?

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Oktopost

APRIL 21, 2022

Find Great User-Generated Content. A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Reporting issues with products and services. Quick Jump to Section. What is Social Listening?

Content 118

Content User-Generated Content FAQ Social Media 118

Go Beyond SEO

MARCH 13, 2024

In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence. This holds true for manufacturers as well, who can leverage social media platforms to increase brand visibility, engage customers, and drive business growth.

Social Media 78

Social Media Media Brand Identity Branding 78

SmartBug Media

APRIL 4, 2019

However, there are still thousands of specialized retail and e-commerce businesses that employ a healthy workforce and will succeed for the foreseeable future. However, beyond Amazon’s business model, there is much we can learn from its product page optimization. Imagine your user is standing at a shelf of your products.

Amazon 70

Amazon Optimization Product User-Generated Content 70

Brandpoint

MARCH 5, 2019

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy. Product highlights. A webpage about your new product is a must.

Press 69

Press Product Screencast FAQ 69

Sprout Social

APRIL 17, 2024

These bots boost engagement by providing 24/7 support, making businesses constantly accessible. These builders offer a user-friendly interface with customizable templates and network integrations. A user-friendly chatbot builder enables brands to design chatbots that precisely meet their requirements. Here are a few to consider.

Paid Search Agency 98

Paid Search Agency Marketing AI Work Management Marketing Management 98

SmartBug Media

JUNE 16, 2023

Research shows that users who have a great experience with your brand are likely to become great customers. Yet, even armed with that knowledge, many e-commerce businesses incorporate the same user experience pitfalls into their website design. Optimizing UX will help grow new business and build customer loyalty.

Marketing Websites 98

Marketing Websites Advertising Agencies Conversion Rate Customer Satisfaction 98