Google will start phasing out third-party cookies in weeks with new feature
Martech
DECEMBER 14, 2023
Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Dig deeper: What personalization looks like without third-party cookies Potential issues. Why we care.
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