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How long should your online business video production be?

Biznology

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? Thus the golden rule for “how long should an online business video be?” is – never make it longer than it has to be.

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Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You may think of promotional products as something that is only used at trade shows or conventions, but they can be effective tools for branding and promotion anywhere and anytime. Research Shows the Positive Impact of Promotional Products for Businesses. Useful Promotional Products.

10 Ways Small Businesses Should Be Using Video (with Examples!)

Vidyard

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. Get other people who love your product, service, or company on camera and do it now! It’s content that shows who you are as a business. Show Your “Production” Process.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. To help establish some commonalities between successful LinkedIn Company Pages, I’ve compiled a list of B2B business examples getting some pretty impressive engagement on the platform.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market. great example is Moz’s Web Developer’s SEO.

4 Examples of Content Curation Done Right

It's All About Revenue

Here are four examples of how organizations, profit and non-profit, small and large alike, are effectively curating third party content to achieve business results. The firm needed to educate prospective customers about the viability of green IT and the business value of the Icelandic data centers, powered by 100% renewable resources without a price premium. Content Marketing

20 Examples of Social Proof in Action

Hubspot

You see, when a friend or family member recommends a product, you’re more likely to take their endorsement seriously. The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. Expert social proof is when an industry thought leader or influencer approves of your product.

11 Examples of Instagram Ads We Love

Hubspot

Advertising on Instagram presents businesses with a unique opportunity because the Ads appear on the 500 million monthly active users ’ Instagram feeds without interrupting user experience, similar in appearance to the organic posts their friends are sharing. 11 Examples of Instagram Ads We Love. 1) Instagram for Business. represent a simplified product demonstration.

10 Examples of Inspiring Responsive Web Design

Synecore

websites out there that have yet to utilize responsive web design for their business. The site really complements the high quality image of the brand. I am also a big fan of the way the minimalistic design works on the product pages. Hubspot’s site is also a good example of a web design that doesn’t fear “the fold.” AIDS.gov. Drexel University. Wendy’s. Indochino. Hubspot.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market. great example is Moz’s Web Developer’s SEO.

12 Great Examples That Prove the Power of Repurposing Content

Hubspot

Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is. So to inspire your repurposing efforts, I put together some benefits and examples below. 12 Examples of Strategic Content Repurposing. 1) Joe Pulizzi’s Epic Content Marketing Book.

10 Awesome Examples of Ecommerce Sites Using Responsive Web Design

Synecore

As a snapshot of an industry segment doing as much, h ere are 10 examples of ecommerce B2C businesses using responsive web design. 1. definitely think it is a good idea for brands who sell this type of product to consider a responsive web design because so many of their customers are accessing social crafting sites like Pinterest from mobile devices. Skinny Ties. Folksy.

19 Lead Nurturing Email Examples You'll Want to Steal

Hubspot

To help you better understand how to pair the two concepts, check out the lead nurturing email examples below. From ecommerce to product marketing, there's something for everyone -- no matter what industry you operate in. Check out these industries: Ecommerce | B2B | Retail | Travel | Food & Beverage | Services | Product Marketing. Product Marketing.

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and  marketing inspiration. have a running list of about 10 sites that I typically use as examples. We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company.

10 Marketing Leaders Distinguished by Industry Expertise

CMO Essentials

Moreover, when marketers lead through integrity, and do the grunt work to become subject matter experts for their markets or industries, they can become vital assets to their organizations, and highly visible representations of the value in their brands. Industry: IT / Computer Networking. Industry: Human Capital Management. Industry: Customer Experience Management.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market. great example is Moz’s Web Developer’s SEO.

This Week in Content Marketing: The Business Case for Content Marketing as PR

Junta 42

Rants and raves include Breitbart.com and the business case for leveraging content marketing as public relations; we wrap up with an example of the week from UK National Trust. Robert and I also wonder when the process of communicating with your customers and delivering value will start to be considered the “core” of a business’ operations. Image source.

7 Creative Examples of Bottom-of-the-Funnel Marketing

SnapApp

In this post, we’ll not only look at who’s using bottom of the funnel marketing, but also at some creative examples that you can pull ideas from, too. Let’s look at a few fantastic examples. Creative Examples of Bottom of the Funnel Marketing. Here are seven creative examples of engaging marketing for bottom of the funnel leads. 1. Case Studies for Various Industries.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. See #6.). Want to be a CMO ?

Using Content Marketing in the Professional Services Industry

Hubspot

Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. This is because you’re largely capitalizing on expertise to serve your clients, not just pushing product benefits. Business Consultant + Enterprise Software Salesperson. Business

How to Become a Thought Leader In Your Industry

Sales Prospecting Perspectives

A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. Your company and the people within it should be seen as the leading experts in your industry, whether that be sales, marketing or, in AG Salesworks case, both. Your perspective is what will distinguish you among other thought leaders in your industry.

From Ray-Bans to Reese's Pieces: 13 Unforgettable Examples of Product Placement

Hubspot

Whenever I'm watching a movie and I see a case of really obvious product placement, I can't help but roll my eyes. But product placement is everywhere, from the famous Mini Cooper car chase in the 2003 film The Italian Job to the cans of Mountain Dew rewarded to the winning team on CBS's television series, Survivor. So how does product placement work? How much does it cost?

Why Product Managers & Salespeople Should be Friends

Your Sales Management Guru

Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. Generally, the product/service manager (PM) is responsible for determining what the future offering should have from a feature/function capability. They will gather customer feedback, listen to the market thought leaders, consider competitor products and try to foresee future needs. Better product/services released quicker helps everyone.

17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More

Hubspot

Thanks to these changes, marketers can use the Instagram app to relate with their fans and customers, to communicate their business' personalities and brand stories, and to express artistic creativity. Check out the examples below. 17 Inspiring Instagram Video Examples. The video below is a great example of a fun, creative video that works perfectly for the platform.

Blogs and Social Marketing in the Upstream Oil & Gas Industry

Industrial Marketing Today

The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional. Even though the companies that operate in this sector are well-known global brands, they are not exactly forward thinking online marketers who use business blogs and social media regularly.

15 Creative Examples of Branded Pop-Up Shops

Hubspot

In their simplest form, pop-up events are temporary retail spaces that give companies the opportunity to sell their products in an environment completely designed and controlled by them. To inspire your next branded experience, we've curated a list of 15 innovative and visually stunning pop-up events. 1 5 Examples of Next-Level Pop-Up Events. 1) COS Los Angeles. Not quite.

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. Over 1.1

Busted! 23 Marketing Myths Held By (Some) Industries

Hubspot

Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. Even though inbound marketing is becoming widely known and used among many industries, some skeptics still think it is just an Internet “fad.” Especially smaller businesses. Busines

Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels

bizible

The coverage was broad, so we are blogging a series of deep dives into our survey data to uncover industry and firmographic trends. And if you’re curious whether it varies by industry, you would be correct. Depending on which industry you’re in, you can expect success from certain key marketing channels and activities. Meet The Industries. It was a lot of data to share.

How to Drive Website Engagement? 13 Examples of Interactive Content

SnapApp

As marketers become more familiar with the technology and tinker with their creations, we continue to see more personalized, innovative, and unique approaches to demand generation for a product or service.  . The interactive content industry is starting to get big – like, really big.  . Intronis: State of the MSP Industry Survey.  .  .  . Get busy creating!  .

E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. Manufacturers have used e-commerce to sell components, spare parts and off the shelf industrial products for a long time. However, I have noticed a growing trend among industrial companies using e-commerce as their primary sales channel. Grainger – E-commerce business currently accounts for about $1.5 Annual Sales: $1.5+

11 Pricing Page Examples To Inspire Your Own Design

Hubspot

To help inspire you, we found 11 of the best examples of pricing page design. You'll notice the best pricing pages have clean layouts, use simple language that speaks to the customer, and aim to inspire trust between the business and the user. Download more awesome website design examples here, and get tips for making yours great, too. Design Business Daily Weekly Canonical

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This Week in Content Marketing: Content Marketing Now Definitive Industry Term

Junta 42

Rants and raves include a lesson for brands from media business models, airport employees who created an unforgettable story around a lost stuffed tiger, and what the recent social media successes of the Islamic State in Iraq and Syria (ISIS) teach us about agility and scale. We wrap up the show with a #ThisOldMarketing example from Game Theory. This week’s show.

How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands

Hubspot

In the not-so ancient past, Twitter users used to tweet out makeshift polls and use likes, retweets, or replies to get their “results.” It was a way of engaging with followers over timely events, random questions, and product promotions. We'll walk you through how to set up a poll below, and provide some inspiring examples to help you plan one of your own. Generate Follower Insights.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Do you know of other business blogs from industrial companies? Results: 2.7

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Standout Tactic: Intel seems to do a great job of not only showcasing new products in an eye-catching fashion, but also participating in hashtag campaigns. Enjoy! . 1. Intel. Twitter Profile :  @Intel. Followers : 2.9 Million.

The Best Example You Will Find On The Value Of Storytelling

B2B Marketing Insider

Take the globe paperweight pictured above for example. What does this mean for marketers and businesses? Don’t use industry jargon. You will risk alienating your audience because they may not be able to understand or have the ability to relate to the industry talk full of convoluted syntax. How do you go from product-centered to story-driven content marketing then?

Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond

Act-On

So, we asked press, analysts and other industry influencers, “What’s a retro concept, throwback idea, or disruptive strategy that will make headway with marketers in 2017? Industry Analyst and Host of CXOTALK. organizing a business around the customer is more difficult than it seems. For example, customers may tell you they want better support. Going further upstream, a look into support could reveal product design flaws. For example, there are many companies that can help bring gamification elements into marketing campaigns. Daniel Newman.

This Week in Content Marketing: The Media Industry Is Desperately Confused

Junta 42

We wrap up the show with a #ThisOldMarketing example from Lands’ End’s Apostrophe e-magazine. How’s the Media Industry These Days? Confused (17:53): A few years ago, the media industry seemed to be finding its footing on promising digital paths. Robert views this article as a great example of what not to do with native advertising. This week’s show. Her solution?

Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands

Hubspot

Data-driven content strategies are a hot marketing industry trend at the moment, but this is a trend that has some legs. Examples Of Data-Driven Storytelling By Leading Brands. 1) OkCupid. This information is relevant to almost everyone, but perhaps particularly relevant to younger demographic -- one that is likely interested in using the product. 4) Zillow. The result?