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A Brief History of Productivity: How Getting Stuff Done Became an Industry

Hubspot

Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." If only I could ask, "Do you mean 'productive' in an economic or modern context?". What Is Productivity? economy.

10 Ways Small Businesses Should Be Using Video (with Examples!)

Vidyard

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. Get other people who love your product, service, or company on camera and do it now! It’s content that shows who you are as a business. Show Your “Production” Process.

How to Write a Business Plan: A Step-by-Step Guide (With Examples)

Hubspot

Not all business ideas are good ones. Take my friend Eric, for example, who had the idea of a cell phone that doubles as a taser. Probably not the best product to have on the market. A lot of people have business ideas -- it's whether these ideas are any good that really matters. What is a Business Plan? Tips for Writing a Business Plan. Business

How long should your online business video production be?

Biznology

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business? Will people watch more than 30 seconds?

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market. A great example is Moz’s Web Developer’s SEO.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. As I reviewed profiles examples for inclusion in this post, consideration in part was based on this list of LinkedIn profile elements and creativity in execution. Why LinkedIn Again? Journal.

4 Examples of Content Curation Done Right

It's All About Revenue

Here are four examples of how organizations, profit and non-profit, small and large alike, are effectively curating third party content to achieve business results. The firm needed to educate prospective customers about the viability of green IT and the business value of the Icelandic data centers, powered by 100% renewable resources without a price premium. Content Marketing

20 Examples of Social Proof in Action

Hubspot

You see, when a friend or family member recommends a product, you’re more likely to take their endorsement seriously. The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. Expert social proof is when an industry thought leader or influencer approves of your product.

10 Examples of Inspiring Responsive Web Design

Synecore

websites out there that have yet to utilize responsive web design for their business. I am also a big fan of the way the minimalistic design works on the product pages. Hubspot’s site is also a good example of a web design that doesn’t fear “the fold.” This responsive web design is just perfect for the busy parent on the go. AIDS.gov. Drexel University. Wendy’s. Hubspot.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market. A great example is Moz’s Web Developer’s SEO.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

A shotgun approach may be better when you have a lower cost product or solution when you need as many leads and subscribers as possible to get a return on your social media investment. For example: An Alterra Group study shows that 97% of marketers reported that account-based marketing approaches had the highest ROI. You see, it’s a wrong message to the wrong audience.

11 Examples of Instagram Ads We Love

Hubspot

Advertising on Instagram presents businesses with a unique opportunity because the Ads appear on the 500 million monthly active users ’ Instagram feeds without interrupting user experience, similar in appearance to the organic posts their friends are sharing. 11 Examples of Instagram Ads We Love. 1) Instagram for Business. represent a simplified product demonstration.

10 Awesome Examples of Ecommerce Sites Using Responsive Web Design

Synecore

As a snapshot of an industry segment doing as much, h ere are 10 examples of ecommerce B2C businesses using responsive web design. I definitely think it is a good idea for brands who sell this type of product to consider a responsive web design because so many of their customers are accessing social crafting sites like Pinterest from mobile devices. Skinny Ties. Folksy.

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. I have a running list of about 10 sites that I typically use as examples. The criteria I used was pretty simple: They had to be examples of a brand-owned content hub. Xerox Real Business. Adobe CMO.com.

B2B Marketing Trends for 2016

a better job of linking their efforts to measurable business results. Demonstrate business results: the challenge to tie marketing efforts to measurable business results (e.g., Encourage employee advocacy: a business's employees are (or at least should be) natural brand advocates. For example, if in the IT market. A great example is Moz’s Web Developer’s SEO.

10 Marketing Leaders Distinguished by Industry Expertise

CMO Essentials

Moreover, when marketers lead through integrity, and do the grunt work to become subject matter experts for their markets or industries, they can become vital assets to their organizations, and highly visible representations of the value in their brands. Industry: IT / Computer Networking. Industry: Human Capital Management. Industry: Customer Experience Management.

12 Great Examples That Prove the Power of Repurposing Content

Hubspot

Those dips and plateaus in traffic can come from industry changes, how your audience digests content, the amount (and quality) of new content you’re producing, or how relevant your older content is. So to inspire your repurposing efforts, I put together some benefits and examples below. 12 Examples of Strategic Content Repurposing. Check 'em out. Reinforcing Your Message.

11 inspiring case studies of digital transformation

Biznology

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. VALUE: Judge change by how digital transformation helps create the next business. Need some examples? Do these case studies relate to your business? INNOVATION: Innovate by rapid experimentation.

19 Lead Nurturing Email Examples You'll Want to Steal

Hubspot

To help you better understand how to pair the two concepts, check out the lead nurturing email examples below. From ecommerce to product marketing, there's something for everyone -- no matter what industry you operate in. Check out these industries: Ecommerce | B2B | Retail | Travel | Food & Beverage | Services | Product Marketing. Product Marketing.

This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG

Junta 42

Then, we discuss the MarTech industry and why its leaders need to unite to conquer Facebook, Amazon, and Google. We share rants and raves on BuzzFeed’s Tasty brand and McKinsey; then we wrap up with a spicy example of the week on Chili Klaus. For example, BuzzFeed, which came in at No. 4. This Old Marketing example of the week (55:24). IPO — can it be sustained?

This Week in Content Marketing: Medium Picked the Wrong Business Model

Junta 42

Our rants and raves include dark content marketing and e-newsletters; then we close out the show with an example of the week on influential entrepreneur Sara Spencer Washington. As we see it, Snapchat’s next challenge will be to find a product to deliver to the subscriber base it has built. 4. This Old Marketing example of the week (48:50). This week’s show.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

Productivity" has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. But busyness is not the same as productivity. Being productive can mean working on a project efficiently, but it can also mean giving your mind a break. 2) Don't try to do it all.

How to Become a Thought Leader In Your Industry

Sales Prospecting Perspectives

A company with a reputation for dependability, consistency and quality services or products will win consumers'' business. Your company and the people within it should be seen as the leading experts in your industry, whether that be sales, marketing or, in AG Salesworks case, both. Your perspective is what will distinguish you among other thought leaders in your industry.

From Ray-Bans to Reese's Pieces: 13 Unforgettable Examples of Product Placement

Hubspot

Whenever I'm watching a movie and I see a case of really obvious product placement, I can't help but roll my eyes. But product placement is everywhere, from the famous Mini Cooper car chase in the 2003 film The Italian Job to the cans of Mountain Dew rewarded to the winning team on CBS's television series, Survivor. So how does product placement work? How much does it cost?

This Week in Content Marketing: The Business Case for Content Marketing as PR

Junta 42

Rants and raves include Breitbart.com and the business case for leveraging content marketing as public relations; we wrap up with an example of the week from UK National Trust. Robert and I also wonder when the process of communicating with your customers and delivering value will start to be considered the “core” of a business’ operations. Image source.

PR 49

Why Product Managers & Salespeople Should be Friends

Your Sales Management Guru

Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. Generally, the product/service manager (PM) is responsible for determining what the future offering should have from a feature/function capability. They will gather customer feedback, listen to the market thought leaders, consider competitor products and try to foresee future needs. Better product/services released quicker helps everyone.

17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More

Hubspot

Thanks to these changes, marketers can use the Instagram app to relate with their fans and customers, to communicate their business' personalities and brand stories, and to express artistic creativity. Check out the examples below. 17 Inspiring Instagram Video Examples. The video below is a great example of a fun, creative video that works perfectly for the platform.

Blogs and Social Marketing in the Upstream Oil & Gas Industry

Industrial Marketing Today

The Upstream Oil & Gas industry, also referred to as the exploration and production (E&P) sector, has a reputation of being very conservative and conventional. Even though the companies that operate in this sector are well-known global brands, they are not exactly forward thinking online marketers who use business blogs and social media regularly.

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. Over 1.1

Using Content Marketing in the Professional Services Industry

Hubspot

Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. This is because you’re largely capitalizing on expertise to serve your clients, not just pushing product benefits. Business Consultant + Enterprise Software Salesperson. Business

Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels

bizible

The coverage was broad, so we are blogging a series of deep dives into our survey data to uncover industry and firmographic trends. And if you’re curious whether it varies by industry, you would be correct. Depending on which industry you’re in, you can expect success from certain key marketing channels and activities. Meet The Industries. It was a lot of data to share.

15 Creative Examples of Branded Pop-Up Shops

Hubspot

In their simplest form, pop-up events are temporary retail spaces that give companies the opportunity to sell their products in an environment completely designed and controlled by them. 1 5 Examples of Next-Level Pop-Up Events. It's a perfect example of a pop-up event enabling a company to take creative risks with its brand by stepping outside of its typical business model.

Busted! 23 Marketing Myths Held By (Some) Industries

Hubspot

Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. Even though inbound marketing is becoming widely known and used among many industries, some skeptics still think it is just an Internet “fad.” Especially smaller businesses. Busines

E-commerce: An Important Channel for Industrial Sales

Industrial Marketing Today

I am seeing more and more manufacturers and industrial distributors using e-commerce as a sales channel for growth. The adoption rate has been much slower as compared to the online retail industry but B2B marketers are catching on fast. Manufacturers have used e-commerce to sell components, spare parts and off the shelf industrial products for a long time. However, I have noticed a growing trend among industrial companies using e-commerce as their primary sales channel. Grainger – E-commerce business currently accounts for about $1.5 Annual Sales: $1.5+

11 Pricing Page Examples To Inspire Your Own Design

Hubspot

To help inspire you, we found 11 of the best examples of pricing page design. You'll notice the best pricing pages have clean layouts, use simple language that speaks to the customer, and aim to inspire trust between the business and the user. Download more awesome website design examples here, and get tips for making yours great, too. 11 Examples of Great Pricing Pages.

Price 43

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Standout Tactic: Intel seems to do a great job of not only showcasing new products in an eye-catching fashion, but also participating in hashtag campaigns. to the masses. Enjoy! . Intel. Twitter Profile : @Intel. Million.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Do you know of other business blogs from industrial companies? Results: 2.7

7 Creative Examples of Bottom-of-the-Funnel Marketing

SnapApp

In this post, we’ll not only look at who’s using bottom of the funnel marketing, but also at some creative examples that you can pull ideas from, too. Let’s look at a few fantastic examples. Creative Examples of Bottom of the Funnel Marketing. Here are seven creative examples of engaging marketing for bottom of the funnel leads. Case Studies for Various Industries.

This Week in Content Marketing: Content Marketing Now Definitive Industry Term

Junta 42

Rants and raves include a lesson for brands from media business models, airport employees who created an unforgettable story around a lost stuffed tiger, and what the recent social media successes of the Islamic State in Iraq and Syria (ISIS) teach us about agility and scale. We wrap up the show with a #ThisOldMarketing example from Game Theory. This week’s show.