According to eMarketer four out of five US businesses with at least 100 employees will be using social media for their marketing efforts this year. Now is the perfect opportunity for your business to take advantage of the opportunities that social media offers for getting found by prospects and interacting with prospective customers. These pages offer a venue for your fans to interact, participate in discussions regarding your business, and stay informed about the going ons at your company. Best Buy's Fan Page let's you shop and read reviews from products right on Facebook. MORE >>

For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. By now, most industrial marketers are aware of the power of inbound marketing for lead generation. Building or redesigning a company Website as a blog site is increasingly becoming the preferred method for many industrial and manufacturing marketers. On-site search engine optimization (SEO) is much easier to do by adding new posts using long tail keywords and deep linking to specific product pages within your company’s site. Advantages of a blog site. MORE >>

Polyphasic Sleep » What Is Productivity? In this post we’re going to take a deep look into the concept of productivity. Here’s my personal definition of productivity: Productivity = Value / Time. productivity equals value divided by time). By this definition there are two primary ways of increasing productivity: 1) Increase the value created. Time also makes it very easy to compare different levels of productivity, such as output per hour or per day. What is the “value&# in our productivity equation? Be productive. MORE >>

Since you already know how to use Pinterest for marketing , now you're probably craving some inspirational real-life examples of brands using it effectively. Many businesses have recently discovered that, not only is Pinterest another way to engage with fans and customers without spending advertising dollars, but it's also a great way to impact purchases, especially when it comes to impulse buying. Based on this data, it's not surprising that many businesses-focused early adopters have been lifestyle brands like home goods retailer West Elm and Real Simple Magazine. Oreck. MORE >>

We had a feeling you might still be in experimentation mode, so to get your creative juices flowing, we've scoured Facebook for examples of brands using the new page layout in appealing ways. If you have a product that's visually appealing, take advantage of this new Facebook feature to showcase it and get people craving what you've got to offer. What a great way to highlight your product videos so your fans can learn more about you! Plus, it showcases happy customers' great results with Verizon products! Best Use of Stars and Pins. Software company Jive! MORE >>