Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. PD: Talk a little bit about what is a “serious” game. How does that differ from just a game? How does that differ from just a game?

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Outbound Engine

NOVEMBER 6, 2019

Growing your referral business isn’t always a comfortable or easy process. While you can play the build-it-and-they-will-come game, we all know that getting referral business requires active planning and execution. Evidence like this makes it clear that a referral process will keep your business growing. Get It Now.

Business 63

Business Best Practices Word of Mouth Lead Scoring 63

xiQ

MARCH 2, 2022

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. According to The Survey of Business Uncertainty , “about 36.2 The following are some examples of psychometrics and behavioral assessment techniques that they came up with: DISC Personality Mapping.

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Biznology

AUGUST 8, 2014

Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. Thus, the equation is simple: executive support = social business success. But as theories get developed, they also go through a process of hits and misses.

Paid Search Agency 80

Paid Search Agency Business Enterprise Management Consulting 80

Marketing Insider Group

DECEMBER 17, 2019

Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. The fact is that many B2B marketers have got themselves into a rut and fallen into the trap of thinking that marketing messages targeted at businesses need to follow a formulaic template. B2B marketing has a bad reputation.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

Hubspot

OCTOBER 19, 2020

In Korosec's secret Santa example, they opened the gifts on a live Zoom call. Eimear Marrinan, a director of culture at HubSpot, says, "There are a ton of amazing remote vendors and minority-owned businesses that we partner with in the Culture Team. Jack Box Games. Marrinan says, "The end of the year is busy. Really busy!

Work Management 100

Work Management Hubspot Marketing Management Planning 100

Bannerflow

FEBRUARY 3, 2023

It is front-of-mind for businesses, especially content creators. For example, an embedded video within a website is VOD at its simplest. For example, YouTube ads that run before the main video play (sometimes during or even after). Familiar examples of TVOD include Apple iTunes or Amazon’s video store.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

chiefmartech

JANUARY 10, 2022

This has been the case in consumer e-commerce and direct-to-consumer (DTC) businesses for a while. In the process, it’s catalyzing major changes in finance ops and business ops — entangling them in more closely customer experience. Another example of aggregation theory in tech stacks is with Automation.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

B2B Marketing Directions

JANUARY 14, 2023

Management thought leaders have applied the yin-yang concept to a variety of situations where business leaders need to pursue objectives that, at first glance, seem to be contradictory. For example, should business leaders try to develop game-changing business strategies, or should they strive for operational excellence?

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 193

Relevance Research Opinions Content 193

Content4Demand

OCTOBER 1, 2020

While some love to get engulfed in the latest dance challenges, others prefer to get lost in cooking and makeup tutorials, or even binge watch inspirational speeches from business coaches and self-help gurus. Marketing hacks pt 3 Follow me on IG ##marketing ##business ##entrepreneur ? I admit, I wasn’t super into TikTok at first.

Brand Identity 131

Brand Identity Branding Work Management Marketing & Strategy 131

Sprout Social

MAY 27, 2021

That’s where Facebook Lookalike Audiences are a game-changer. Facebook Lookalike Audiences represent an ad-targeting option for a totally new target audience that shares characteristics with your existing ones, based on previous engagements with your business account or ads. The result? The concept here is simple.

Facebook 119

Facebook Paid Search Agency Ads Optimization 119

Onalytica B2B

SEPTEMBER 12, 2017

To put it simply; an influencer can be in theory be anyone – whether they’re an internal employee, external individuals, brands, publications or stakeholders. With such a large pool to choose from, how do you whittle down those that are worth your resource, time and energy in pursuing as influencers for your business?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Oktopost

MARCH 20, 2021

2020 was a challenging year for growing a business. Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Hubspot

MAY 13, 2019

"Do what you love, and the rest will follow" always sounds good in theory, doesn't it? But what happens when you're doing what you love and it leads to great things, like a successful, profitable business that serves many high-profile clients … but eventually brings you to the brink of a nervous breakdown? It's all about connection.

Design 76

Design Business Work Management Ideal Customer Profiles 76

ClickZ

JULY 31, 2020

This is why choosing the best attribution model for your business is so important. We also evaluated the Shapley model from cooperative game theory. For example, a buyer watches a product Webinar (first state) then browses to LinkedIn (transition) where they click on an Ad impression for the same product (second state).

Marketing Attribution 122

Marketing Attribution Buyer's Journey Touchpoints Paid Search Agency 122

Convince & Convert

FEBRUARY 8, 2017

I wanted to write about something that would resonate with every business owner active on social media: the topic of making money through the use of social. Most people use a platform to create opportunities for their business in order to make the money, but there is still not a direct way to the money. Being Human. Click To Tweet .

Social Media 148

Social Media Media Trust Marketing Trigger Marketing 148

Vidyard

DECEMBER 13, 2019

If you’ve fully adopted video as your medium of choice, you’re probably already using it throughout your business. There will be busy times in the year when your video team is at capacity and you might want to consider calling in a production company to pick up the slack. When Your In-House Team is Swamped. It happens!

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

SmartBug Media

MAY 4, 2022

Targeting messages based on customer awareness is a game of right place, right time, and right person. In our example above, a person who is unaware of the brand will not only avoid purchasing but is likely to be annoyed and associate that feeling with the brand. The Five Stages of Customer Awareness. The problem for consumers?

SMS 98

SMS Buy Process Paid Search Agency 98

ClearVoice

MAY 4, 2021

Finding champions with the right audience, like influencers, journalists, and other game-changers. As an example, Chase says sea shanties is a recent social epidemic that the internet is loving. Sticky ideas are generally simple, unexpected, credible, and impactful. The right context and timing. How to create a social epidemic.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

KoMarketing Associates

MARCH 8, 2016

For example, if I can personalize a pair of shoes, why can’t I personalize a 1,000-page product brochure to just include products relevant to my business? Marketers have been in an all-out sprint to keep up with the pace of digital evolution — which has been happening as business has kept moving forward.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

Biznology

SEPTEMBER 14, 2017

The Harvard Business Review (HBR) has commissioned several studies on what it calls the paradox of creativity. Creatives are forced to game the system by sizing their stories very large in case they get stuck. Business productivity change since 1947. I chose to write in the first person in this article, for example.

Marketing AI 143

Marketing AI Creativity Product Work Management 143

chiefmartech

DECEMBER 27, 2021

From the perspective of advancing digital business, these past 21 months have seen leaps and bounds forward. That same report from Productiv revealed that the average mid-size business now has 238 SaaS subscriptions. Here are some more examples: I’d go so far as to say this is an antifragile pattern. Blissfully).

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Markempa

AUGUST 19, 2021

Example Influence Marketing Program Quarter 1 Report – markempa. Experts and influencers pride themselves on their professional integrity, so they will likely refer business to you and a competitor (assuming you have them) at the same time. You begin by being genuinely interested in their business.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Hubspot

JANUARY 22, 2019

When Liam Harwood , a Software Engineer at HubSpot, was in elementary school, he loved playing video games. As a 10 year-old, Liam would spend hours hunkered over an old computer in his basement, coding simple games in QBASIC or Quick Beginner's All Purpose Symbolic Instruction Code. Now -- who says video games just rot your brain?

Hubspot 90

Hubspot Software Best Practices Video Marketing 90

Martech Advisor

MARCH 13, 2020

In the wake of the Coronavirus outbreak, businesses are facing the heat due to quarantine restrictions, travel bans, event cancellations, and so on. The canceling of live events will hurt the travel and hospitality industry, and harm local businesses. Marketing leaders must be in tune with the issues their business and industry face.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Ledger Bennett

JANUARY 9, 2022

Salesforce is one of the most prevalent B2B subscription model examples. Tzuo, who started his career at Salesforce and was inspired by their business model, founded subscription management service Zuora. With subscription there is no standard return, in theory it should just increase over time.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

Oktopost

MARCH 7, 2022

When we know these concerns exist for businesses, we can put out messaging and content towards these concerns. This is how a business can listen on social media and prioritize what to develop on their roadmap. When you follow trends around a certain topic, or a specific hashtag, you start to understand: What people are worried about.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Kevin Indig

MAY 29, 2023

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. Here is my theory: For the keyword “ corporate credit card ”, the first result in the AI Snapshot carousel ExpenseAnywhere, which ranks in position 26 of the classic search results. That's where SEOmonitor comes in.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Tiecas

MARCH 21, 2024

This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. Align KPIs with Business Goals: Don’t just report on vanity metrics. Need an example? Need proof? What Can You Do?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sprout Social

APRIL 15, 2019

Recent algorithm changes have basically forced businesses to invest in paid campaigns or abandon ship. Combine that with the fact that Facebook’s ad targeting is insanely in-depth and it’s crystal clear why your business should still be on board. It’s no secret that Facebook’s organic reach has taken a nosedive. Creating an audience.

Facebook 111

Facebook Advertisements Advertising Marketing & Strategy 111

Sprout Social

JUNE 23, 2021

When I was a college student considering a career in business, I loved the idea of innovation—it was the secret sauce that helped new brands to stand out and established brands to reassert their power. Our hypothesis was that they’d be into other adrenaline-driven activities, so we set up social media queries to test that theory.

Differentiation 95

Differentiation Social Media Media Aggregators 95

Ontraport

APRIL 27, 2021

I have a wish for you and your business. If you haven’t got this nailed down in your business, you are doing it wrong. In his classic book, The E-Myth , Michael Gerber writes about the difference between working on your business versus working in your business. What’s my “customer lifecycle”?

Conversion Rate 111

Conversion Rate Work Management Funnel Advertising Lead Scoring 111

Hubspot

SEPTEMBER 17, 2020

Best business scanner app”. Take, for example, a term like “form builder.”. Examples like adamenfroy.com , ryrob.com and GrowthMarketingPro come to mind, where the majority of their content follows this format. This article walked through the theory of this strategy. Best fitness tracker”. Best restaurants in Dublin”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Adobe Experience Cloud Blog

MAY 4, 2017

To understand the dissonance that so often exists between AI theory and practice, consider Elon Musk. Although a robot did once beat a human world champion at “Go” , the world’s most complicated board game… But, yeah, I don’t see Hollywood picking that one up.).

Marketing AI 134

Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

Content Standard

MARCH 22, 2018

Once upon a time there were businesses, and businesses needed to sell things to survive. So those businesses brought in salespeople, and marketers, and advertisers, and eventually PR and communications teams as they grew and grew. Life was good for good businesses. But what is a chief storyteller exactly?

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Stevens & Tate

AUGUST 10, 2020

In effort to combat the negative economic backlash of Covid-19, Hulu has created an opportunity for small businesses to use its platform. Examples of services include fake passports, fake degrees or diplomas, drug test aids, exam or paper writing services, invalid reviews and clicks, and fake social media endorsements.

Trends 64

Trends Spyware Work Management Paid Search Agency 64