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10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for. 2.) Final Thoughts.

Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart. And Google acts pretty dumb. Do it! Do it!

Google 117

After Google Reader’s demise, does RSS matter to your business?

Vertical Response

When Google Reader, a popular service for consuming content by RSS feeds, shuttered on July 2nd, it ignited a debate amongst the some 200,000 publishers and marketers who use RSS (really simple syndication) to stream content to their audiences. On one hand, the medium was an aging one no longer worth supporting for a tech giant such as Google. RSS is passive.”

RSS 10

Search isn’t about search anymore, it’s about social

Biznology

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. Using platforms like Pinterest , Google+, Facebook , Instagram, and other sites, are essential.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

Webbiquity

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking.

Your corporate website needs to become a trap

Biznology

So, no matter what your gift “costs” you, it’s a worthwhile investment in your sales channel and business development strategy. New announcements could offer the same tools as a blog: RSS feeds , subscribable via newsreader, are a good way of creating content that is accessible and readable to both passing visitors as well as Google’s indexing spiders and bots.

10 Helpful Uses of RSS Feeds for Marketing

Hubspot

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think. 10 Helpful Marketing Uses of RSS Feeds. 1. Write about it!

RSS 9

My social media marketing posts from 2011

Biznology

Read more… Blog so you can be taken completely out of context — In a world of excerpting, RSS –reading, sharing, retweeting, and sharing shares, simply all of the breadcrumbs required to bring a reader down the road back to you, your brand, and your sales channel needs to be contained not only in that blog post but also in that tweet, if possible. Google Abhors a Vacuum.

Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark

Are my audiences really interested in my thoughts?  So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m not convinced a blog is right for my business, plus I’m concerned over time and resources.  Give me some reasons how a blog on my site can contribute to lead generation and business growth”. People prefer to buy from businesses that seem active online and produce helpful, quality content—not just sales messages. What are your goals? From Apryl Parcher.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Blogging: for any new business blog, traffic typically starts out modest but grows over time. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate.

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. Have feeds from Facebook and Twitter, an RSS feed from your blog, current YouTube videos, a Google News RSS feed for your company news and press releases, etc. Eleven Different Ways to Integrate B2B Social Media.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Is it RSS subscribers? Have an account? It might never be.

What are the most reliable content channels to connect with customers?

grow - Practical Marketing Solutions

With organic reach on Facebook declining for most businesses and content saturation occurring for many industry verticals, this is certainly a vital topic. What is the open rate on an RSS feed? This is especially significant for new businesses or new websites with low site authority. It’s a combination of Periscope, Google Hangouts on Air, and Twitter. They opt-in.

Under-used social media platforms (and more)

grow - Practical Marketing Solutions

Cancelling Google Glass — Is this a blip on the wearable tech radar or has Google set the industry back a step? Mark and Tom weigh in the most interesting digital developments to watch. One of them could turn into a big business. The post Under-used social media platforms (and more) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Too Much Crappy Social Media Content!

Digital B2B Marketing

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. Sure, a couple people may be reading my posts by email or RSS, but many people are sharing content they have never read. Content Social Media audience developement Content Curation social sharing triberr

Upgrade your lame agency website into your social media brand HQ

Biznology

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. Well, in a practical sense, your online home is your web site — maybe your blog; more philosophically, your home is your business and yourself. I was installing a new personal consulting web site over the weekend and I was reminded of this. Image via CrunchBase. What is home?

Today's Top 3 Google I/O Announcements Marketers Should Know

Hubspot

Has the Google news been bombarding your RSS feeds today like it has mine? Today was the Google I/O conference, so it's no wonder that we have some new developments to sort through. So let's review the top 3 announcements made at the Google I/O conference today that we should be aware of as awesome inbound marketers. 1) Google+ for Tablets.

Blogging For Business Basics

Business Growth Development

Do some keyword research using tools like Googles keyword tool. Read RSS feeds of your favourite blogs. Understand how far you’re reaching out into the blogosphere using analytics like Google analytics. You have just read: Blogging For Business Basics Incoming search terms: basics of blogging for business Related posts: Is Blogging Really Marketing ?

10 Free Tools Every Business Blogger Should Bookmark

Hubspot

As a business blogger , most of the tools you need to do your job live right up there in your noggin. Here are 10 free tools that will make you a better business blogger , and how to use them. 10 Free Tools Business Bloggers Should Bookmark. 1) RSS Reader. helping you identify the best, most compelling words for your blog post title! 9) Google Docs and Comments.

Five Benefits of Blogging for Business

Webbiquity

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Here are five key benefits of blogging for businesses. Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. Develop new relationships. Post on Google Buzz. Digg this!

Fulfill your resolution to blog in 11 steps

Biznology

And, YouTube is the second most popular search engine right under Google Search. And, if you’re really committed, try out all the platforms in order to build your personal brands: YouTube, Soundcloud, Facebook , Google+, Twitter, Reddit, StumbleUpon , Digg, Tumblr, as well as your blog. Quite possible a Facebook, Twitter, and Google+ professional brand profile page.

Your website sucks

Biznology

For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. They produce swipeable, tablet-optimized sites and make sure that brands that retain Unison for design, branding, development, and strategy are universally-accessible.

Build a Blog in 1 Day (or Less) – Step-by-Step Guide

Puzzle Marketer

They didn’t share everything otherwise they would have no business model. By giving followers a taste and valuing them enough to provide quality content, the professionals start to develop the relationship. Add your social media icons and some special images around signing up for RSS or email alerts. Related posts: Rule: Spend 70% of Time on Unassigned Tasks Being Busy is Not Being Productive The One Day Business Plan Worksheet. Work-Life / Productivity blog blogging godaddy photoshop rss templatemonster wordpressFor free. They share just enough.

How Digital Plagiarism Detection of Your Content Protects Your Business

Hinge Marketing

That means your content marketing efforts may be developing leads for your competitors. Add to the insult, Google could penalize YOU if it considers the duplicate the original and yours the duplicate. CopyGator : This free service monitors your blog content as an RSS feed and checks against other feeds in the blogosphere. But one thing is certain. It happens. Take Action.

DMCA 11

Mi6 Quick Tip #7

MI6 Marketing Agency

The key to success in any marketing and business development activity is the value it provides to you as a B2B professional. The tool of choice for me is Google Reader. As you scan through the blog posts and twitter feeds you’ll discover some interesting stories and information about Sunnybrook that could mean potential business for your company. Are they bloggng?

Tips 34

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. To make it more business and SEO-specific, consider adding the following information and values to this process: Topic / Idea. Editorial Calendar Templates in Google Docs. 4.)

50 Ways To Make 2011 Rock | B2Bbloggers.com - B2B Social Media and.

B2Bbloggers

In the face of all of that though, a commitment to both personal and professional development has never been more important. Determine your company’s ranking on Google AND Bing (Bing’s marketshare is growing). As a publisher and new media marketing agency, Make Good Media advises businesses how to integrate social media and content marketing with traditional marketing tactics to attract, nurture, engage, and convert customers in the brave new B2B world of the social, mobile web. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). But Google’s recent algorithm changes (which Bing and other search engines will most likely try to mimic) favor fresh content , as least for certain types of searches. Fresh content. Social media. Clean code.

The Ultimate List of The Best WordPress eCommerce Plugins

Webbiquity

We’ve found that fixing a bug on one set of templates is then totally overridden and replaced by a set of new bug on update – for a developer that is pretty tiresome.” An integration of successful themes with WooCommerce can give a huge impact to any business giving the ability to grow sales on the web.” “Jigoshop is a WordPress eCommerce plugin that is developed by professionals with years of experience delivering online shops for global brands. What the reviewers had to say: “FatFreeCart works with PayPal and Google Checkout. WP e-Commerce.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

You hire a WordPress Designer / developer, define your requirements, fine tune the visuals and content elements and then move the existing content to the new theme. Google Analytics on your blog is step 1 for tracking (other tools work too, but this is a good gut check if your company uses it). If not, you have broken links and you are officially losing business. Maybe not.

Engage Your Blog Readers with Meaty Content

Writing on the Web

Good business blogs – the ones that have large readership – are like good restaurants. One thing you can do is set up an RSS feed for Google News to alert you to interesting stories about developments in the industry. Review your content (or your writer’s submission if you outsource this part of your business) carefully. Start with a Topic You Can Build On.

The Essential Reading List for Growth Hackers: 15 Experts to Follow

Hubspot

Under each name, I''ve listed a few of my favorite blog posts of theirs -- ones that are delightful, actionable, and will demand that you review your business strategies afresh. recommend bookmarking this page so you can refer to it later, or adding these blogs to your RSS feeds. For anyone working in the online business space, it would be a mistake to not follow Neil Patel.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Retargeting. Summary.

A thought exercise on social media and critical thinking

grow - Practical Marketing Solutions

Psychologically, the justification for slavery was upheld by the leaders of the community, businesses and even the church, in some cases. There was no Internet, no Google, no television, no radio … I probably wouldn’t even have had access to a major newspaper. We’re too busy to think, too busy to dig for truth. By Mark Schaefer. The mind game.

What Is An Integrated Sales and Marketing Business Development System

Business Growth Development

RSS Home Business Sales Marketing Development Guide Contact You Are Here: Home » Business Development , Marketing Tips , Sales Tips » What Is An Integrated Sales and Marketing Business Development System High Integrity, Accountable, Results Orientated Sales And Marketing For Hi-Tech & Knowledge Led SMEs By Nic Windley B.Eng. The problem however is that the beliefs of traditional marketing and selling approaches get in the way and hinder the development of such systems. Three of these companies went public.

How We Overcame 2015’s Top Content Marketing Challenges

KoMarketing Associates

How we solved it: Some of the things we did in 2015 to overcome this challenge included leveraging keyword research ( Google Keyword Planner , SEMrush ) and social media ( Buzzsumo , Hashtagify ), examining (and understanding) content appearing in search results, repurposing content, and asking customer questions ( SERPStat , LinkedIn Groups, Quora , Reddit ). Need Content Ideas?

Ello and the weird economics of social media

grow - Practical Marketing Solutions

The advent of Ello has been one of the most interesting developments of the year. And when the stripped-down application offers significantly less functionality than the ad-free Google+, why is this even catching on? The post Ello and the weird economics of social media appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Ad-free you say? Is it possible?

4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love

Marketri

LinkedIn is more than just Facebook in a business suit. Perhaps most importantly, LinkedIn allows for easy touches that build business and relationships. Still, many professionals are not using LinkedIn to build meaningful relationships that could become the lifeblood of new business. Did Jay help develop a new service? Tool #3: RSS Reader Dashboard. What is it?

Facebook alternative network Ello turns nasty

grow - Practical Marketing Solutions

And oh … by the way Marketing Companion fans … Google stole our Google pants idea. We are starting a grassroots campaign of support for our innovation called “Get out of our pants Google!!” If you are looking for a cost-effective way to reach your audience, build your brand, and develop sales leads, try GoToWebinar, from Citrix. Let’s GO!

Facebook and Snapchat at war, and four other groovy media trends

grow - Practical Marketing Solutions

Google? Click here for the show’s RSS feed – for Android listeners. Trusted by start-ups to global organizations worldwide, GoToWebinar helps businesses reach over 40 million people each year. Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a social fingerprint for each user. Google? OH MY! WOWZERS. Apple?