Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Here are five key benefits of blogging for businesses. Winning the business, particularly in the b2b world, is usually about doing the best job of solving the customer’s problem. You’re no longer just a source of information about your specific product / service / company, but also about bigger industry issues, trends and developments. Develop new relationships. Post on Google Buzz. Establish expertise and credibility. MORE >>

You need a simple solution that meets the following criteria: Sends scheduled posts , so you can set updates to go out during the day (and night), while you run your business. One of the best features of Hootsuite is that you can integrate your Google+ business page. Only a few social media management apps offer any type of Google+ integration, so this is a huge bonus. In short, Hootsuite is the hands-down winner for most networks integrated and most options for busy business owners. By Kerry Gorgone, Contributing {grow} Columnist. Hootsuite / Seesmic. MORE >>

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. 12 things every business blogger should know how to do by Ragan’s PR Daily. Tips for Blogging for SEO in WordPress by Business Insider. Write great blog post headlines? Stuart W. MORE >>

FeedBurner is another one of those incredible services provided by Google (ok, they bought the original company, but they've made great improvements). FeedBurner does more than just clean up your RSS feed * and give you statistics on your readers; FeedBurner enables you to easily distribute your content via affiliate sites, email, Web 2.0 Getting started Getting started with Feedburner is easy; simply head over to [link] and login using your established Google/Gmail account. Tags: web development blog web design business Feedburner to the rescue! MORE >>

Blogging: for any new business blog, traffic typically starts out modest but grows over time. One reason is that reader subscriptions (when via email or RSS feed) tend to grow over time as the blog establishes its voice and readership. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Photo credit: DIY Marketers. MORE >>