Remove Business Remove Copyright Remove Custom Publishing Remove Tips
article thumbnail

Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

article thumbnail

Fuel Your Business Growth Strategy With Google News

RebelMouse

Purpose of This Article This article aims to help you understand how to leverage Google News and Google Publisher Center for your business growth strategy. Read further to learn about elevating your business and publishing through Google News. To set up your Publisher account and begin receiving traffic follow this guide.

Google 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

Read on for our tips to keep your brand’s content above board. Here are four tips to help you build better content creation practices by getting inspired and taking inspiration from others—without crossing any ethical lines. Check your work before publishing. And what can you do if your brand is affected by this activity?

Ethics 189
article thumbnail

What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

If you measured it today, how would your business score on AI transparency? This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy.

article thumbnail

AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Leading tech companies, government entities like the United Nations and research and data science communities have worked to shape and publish guidelines to address ethical issues. According to The 2023 State of Social Media: AI and Data Take Center Stage report, business leaders expect increased investments in AI over the next few years.

article thumbnail

How to craft an effective AI use policy for marketing

Sprout Social

As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. Another 93% also aim to increase AI investments to scale customer care functions in the coming three years.

article thumbnail

How to conduct an effective competitive analysis in 7 steps

Tomorrow People

According to organisational theorist Kenichi Ohmae, companies can only excel if they hone in on three areas of strategic focus: the customer , the company , and the competitor. Obviously, succeeding in the realm of competitors requires business intelligence. Tip: Use business intelligence tools such as Owler and Google Alerts.

Analysis 156