The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers
Marketing Insider Group
APRIL 17, 2023
Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. Tell them where you will publish the content, the campaign it supports, and the expected marketing outcomes. This tip goes for review cycles as well. Lastly, say thank you.
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