Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Marketing Insider Group

MARCH 10, 2021

If you’re unhappy with your Google SERP rank, you’re probably searching, “ how to get my business on Google ?” Google presents these images in any organic position. If you’ve ever searched “ how to get my business on Google maps ?” What Are Google SERP Features? Image Pack. Local Pack.

SERP 273

SERP Paid Search Agency Features Companies 273

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Webbiquity

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” An Idea: Twitter for Business. Twitter is in trouble.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Marketing Insider Group

AUGUST 2, 2021

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Was your business prepared? Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Image Source.

Planning 359

Planning Work Management Marketing Management Allocation 359

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Webbiquity

JULY 26, 2022

Launching a business can be intimidating if you’re unfamiliar with the process (and even if you are). With all of that in mind, here are four common mistakes when starting a B2B business and how to avoid them. There are many common mistakes to avoid when starting a B2B business. Guest post by Dylan Berger.

Startups 253

Startups B2B Business Budget Programs 253

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

Webbiquity

JANUARY 14, 2021

Communicators today have a multitude of options to convey their messages, allowing them to address business concerns in real time. This change has helped companies save time and money, interact on a larger scale with the market, and enjoy real-time feedback. One of the principal concerns for businesses today is secure communication.

Marketing AI 263

Marketing AI Skype Work Management Business 263

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. Litmus Live presenters come from every facet of email marketing—including email designers, developers, marketing strategists and leaders, senior marketing leadership, and consultants.

Marketing Proposals 88

Marketing Proposals Work Management Deliverability Thought Leadership 88

ATAK Interactive

JUNE 6, 2023

In today's competitive business landscape, B2B marketing companies play a crucial role in facilitating transactions between businesses. In this blog, we will explore the strategies that enable B2B marketing companies to flourish and gain a competitive edge in their industry.

Paid Search Agency 78

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 78

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. These insights serve as guiding beacons toward effective strategies that not only navigate the present but also paint a picture of the potential future.

Business 112

Business Analysis Work Management Forecasting 112

Salesforce Marketing Cloud

APRIL 25, 2024

Artificial Intelligence (AI) is here to redefine the tech world, poised to revolutionize small and medium-sized businesses ( SMBs ) through optimizing operations and enhancing employee efficiency. Although originally explored by large enterprises, AI is now also transforming the way small businesses work.

Small Business Marketing 52

Small Business Marketing SMB Business Tips 52

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. For this reason, we’ve put together the ultimate list of company research tools for sales reps. Let’s get into it!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Litmus

OCTOBER 5, 2022

At Splio, I was an Account Manager for small businesses. Before I joined Canyon Bicycles, I worked with other companies on creating their welcome journeys. The post Litmus Live 2022 Speaker Spotlight: Meet the Presenters appeared first on Litmus. I had no experience, and didn’t know anything about email marketing.

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Biznology

AUGUST 4, 2021

Securing funding for a scale-up phase of a business is potentially more complex than securing funding as a startup. There are several options to raise funding ; however, scale-ups have to take into consideration that they need to manage a growing business and make smart decisions with the money they currently hold.

Business 197

Business Work Management Planning Marketing Management 197

Only B2B

APRIL 17, 2024

In nutshell, it’s all about saving your time, optimizing the resources and making your business quite easy and manageable. With their expertise, they ensure that you connect with the right people at the right companies. So, don’t hesitate to explore appointment setting services and take your business to new heights.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Vision Edge Marketing

MAY 11, 2021

Every month or quarter, leaders in most organizations report on the state of business performance. Best-in-class leaders focus on what’s happening both, inside and outside, of their company, to strengthen business performance. Four Focal Points of Business Performance Improve Competitiveness and Customer-Centricity.

Business 241

Business B2B Thought Leadership Allocation Thought Leadership 241

Salesforce Marketing Cloud

MARCH 4, 2024

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM.

Work Management 116

Work Management Trends Business Forrester 116

Zoominfo

MARCH 4, 2021

At the beginning of 2020, only 40% of Fortune 500 companies had diversity and inclusion executives. But just because companies are making it a higher priority doesn’t necessarily mean they are doing so in the most effective and holistic way. If you’re thinking of starting an employee resource group at your company, give this a read.

Companies 245

Companies Demographics Positioning Communities 245

Marketing Insider Group

OCTOBER 20, 2020

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Lack of empathy is a problem not just in politics, possibly the media, and business overall. Emotions are paramount when you’re trying to grow a business. No matter our employment situation. But is it a crisis?

Business 353

Business Work Management Correlation Cable 353

Liveintent

OCTOBER 21, 2020

Like many companies, LiveIntent has recently had to transition into the world of virtual meetings, conferences and networking. But that has not stopped us from being present, fostering personal and professional growth, and giving back to the community.

Webinar Metrics 71

Webinar Metrics Advertising Agencies Communities Conference 71

ClearVoice

FEBRUARY 6, 2021

What is a presentation? Why should you think of presentations as content? Although the length of a presentation in terms of time can depend on the overall approach (Are you talking a lot? consider the number of informational content slides when tallying the overall presentation length. The post What Is a Presentation?

Fulfillment 52

Fulfillment Creativity High Quality Lead Examples 52

Contently

APRIL 26, 2018

The slide was presented by Mary Brown, CEO and founder of The Hub, an initiative that helps news orgs productize their content and drive memberships. Funny enough, marketers and media companies are now arriving at an eerily similar marketing model. If that sounds a lot like content marketing , that’s because it is.

Paid Search Agency 144

Paid Search Agency Companies Media Funnel Advertising 144

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Launch Marketing

JANUARY 11, 2024

When you get excited to launch your product or company, it can be easy to get weighed down by the amount of planning it takes to put a launch together. Focusing on four essential marketing fundamentals will go a long way toward building a solid foundation for the success of your B2B business. But where do you start?

Lead Generation 103

Lead Generation B2B Marketing Lead Scoring Lead Ranking 103

EveryoneSocial

NOVEMBER 9, 2023

“Every company has a social media management solution, but not every company has a brand advocacy program,” the CEO of a large marketing automation software company said to me recently. Every company has employees, customers, partners, etc., Your marketing team is just too busy, so advocacy isn’t a priority.

Paid Search Agency 72

Paid Search Agency Companies Work Management Marketing Management 72

The Marketing Blender

OCTOBER 17, 2019

How to build a better Challenger Sales presentation in 2020. Six steps to craft more persuasive messaging for a Challenger Sales presentation in 2020. However, the companies that win today don’t just provide a solution that customers already think they want—winners teach their prospects a whole new way of thinking. Our Services.

Marketing Budget 106

Marketing Budget Ad Building Marketing Automation Services Ideal Customer Profiles 106

Directive Agency

FEBRUARY 17, 2023

We recently wrapped up our first company retreat of the year this past January! How We Organize Our Company Retreats We love that we are a remote-first team as it allows us to hire the best talent across the world. These events are organized in a way that provides business value, but also a creative space for meaningful discussions.

Paid Search Agency 95

Paid Search Agency Companies Trust Marketing Communities 95

Martech

NOVEMBER 18, 2021

Following the jump, the company had a market value of over $8 billion. Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. My cofounders and I shared a dual conviction about the opportunities presented by mobile. First, fast growing new businesses would be born and built to be mobile first.

Paid Search Agency 114

Paid Search Agency Companies Case Study Case Studies 114

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Conversica

APRIL 28, 2021

The 2010s saw a jump in the number of households and businesses leveraging personal AI Assistants including Google Home and Amazon Alexa. Today, Conversational AI is leveraged by customer-facing business teams in the form of AI Assistants to engage contacts in personalized conversations at scale.

Marketing AI 96

Marketing AI Conversion Lead Ranking Case Studies 96

Adobe Experience Cloud Blog

AUGUST 6, 2020

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. ” Adapt and advance your business during a pandemic. It’s nothing that digitally mature businesses didn’t already know.

Digital Transformation 174

Digital Transformation Business Work Management Marketing Management 174

Stevens & Tate

OCTOBER 10, 2022

Simply put, you need to tell a better business story. Who is interested in the history of your company? Crafting a Better Business Story. How can you make your business story more engaging and exciting? Tell your audience how your company is changing the world. Show your audience why your company matters.

Business 126

Business Storytelling Differentiation Loyalty 126

Biznology

SEPTEMBER 23, 2020

The American economy, the world’s most powerful in terms of GDP, is chock-full of business owners. Small Business Administration , small businesses employ 47.3% Considering the entrepreneurial nature of business owners, assuming they thoroughly prepare for retirement is reasonable. According to the U.S.

Business 180

Business Small Business Marketing Planning Studies 180