Zoominfo

OCTOBER 18, 2022

However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. There are essentially two competing schools of thought among B2B marketers. The good news?

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Vision Edge Marketing

MAY 19, 2020

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. In today’s episode we’re exploring upstream and downstream marketing. And without a doubt downstream requires solid skills. Define Your Strategy.

Lead Ranking 294

Lead Ranking Lead Scoring Planning Work Management 294

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

The Point

DECEMBER 13, 2019

The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group , what trends they think will highlight the next 12 months in B2B demand generation.

Demand 222

Demand Ideal Customer Profiles Demand Generation Agencies Account Based Marketing 222

Vidyard

DECEMBER 10, 2020

The Video in Business Awards celebrate marketers, sales pros, and businesses who embrace video in new ways to generate better results. KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards.

Video Marketing 65

Video Marketing Business Paid Search Agency Advertising Agencies 65

Hinge Marketing

JANUARY 5, 2023

The mysterious force of gravity is the most vivid analogy I can use to describe the power of a successful inbound content marketing plan. In this article, we will enter the gravity well of inbound content marketing. In this article, we will enter the gravity well of inbound content marketing.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? 36% increase in customer retention.

Sales Management 292

Sales Management Lead Ranking B2B Sales Top of Funnel 292

Hubspot

APRIL 1, 2024

Want more content like this? Ask any salesperson if they get enough inbound leads. Every seller wants a strong, steady stream of quality inbound leads. So, let’s take a look at the trends sellers are reporting about inbound lead flow on RepVue , and three things you can do to still hit your targets.

Ideal Customer Profiles 57

Ideal Customer Profiles Lead Ranking Lead Scoring Leads 57

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Schubert B2B

SEPTEMBER 29, 2023

B2B demand generation is a marketing approach with the goal of boosting interest and awareness in your offering. B2B demand generation is not just a marketing tactic; it’s a strategic shift in perspective. B2B demand generation is not just a marketing tactic; it’s a strategic shift in perspective.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 130

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 130

SmartBug Media

OCTOBER 5, 2023

Data is essential to making smart business decisions, but not all data is equally valuable. Ultimately, as with most things in marketing, the “right” dashboard is the one that helps you reach your goals. It also can help identify places to focus on improving when setting business goals. What Is a KPI Dashboard?

Webinar Metrics 59

Webinar Metrics Lead Ranking Marketing Qualified Leads Top of Funnel 59

Golden Spiral

MAY 2, 2019

Google says that 82% of people use search engines to find local businesses, and that’s not just restaurants and dry cleaners. But there’s another way to separate yourself from every other company bidding on your keywords or scrambling to rank for your keywords: Google My Business. Add your business name.

Paid Search Agency 86

Paid Search Agency Paid Content Google B2B Marketing 86

SmartBug Media

AUGUST 22, 2022

The speaker lineup is top notch, and if you’re like me, you are counting down the days before you can consume all this content. We hear you, and that’s why we’ve picked our top five sessions per day (in person and virtual) based on the buzz we’re hearing in the market and what our clients’ and executive team’s priorities are.

Personalization 104

Personalization CMO Hubspot Buzz 104

Stevens & Tate

JULY 16, 2021

Despite some claims that email is dead, it is still a highly effective way for marketers to connect with consumers. It is an integral part of inbound marketing as well as attraction marketing , and is a great way to send nurture leads throughout the buying process. Segmentation. Personalize.

Email Marketing 80

Email Marketing Leads Lead Marketing Qualified Leads 80

SmartBug Media

AUGUST 24, 2022

Inbound marketing campaigns. What components should you include in your inbound marketing campaign? Before we dive into the anatomy of an inbound marketing campaign, it’s important to understand the answers to two questions: “ What is inbound marketing? What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

SmartBug Media

APRIL 11, 2022

However, like inbound marketing, paid media certainly has a place in your overall marketing strategy. The way inbound and paid media align is what truly drives marketing-qualified lead (MQL) generation and your MQL goals across the finish line. Establishing Foundations for a Multi-Channel Marketing Strategy.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Create Visual Content.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Contently

JANUARY 24, 2020

Across the globe, many marketers are sabotaging their 2020 content marketing programs already. It’s nearly impossible to prove content marketing ROI if you don’t outline clear goals at the beginning of the year. This doesn’t mean your content should be full of product plugs. Far from it.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

SmartBug Media

SEPTEMBER 15, 2021

What does inbound marketing have to do with your company’s share of wallet? The proven strategies of inbound marketing align with the only thing that will actually increase your company’s wallet share: knowing your customer. Try some inbound orange marketing strategies. Understand the inbound cycle.

Inbound Marketing 98

Inbound Marketing Paid Search Agency Work Management Marketing Management 98

ANNUITAS

OCTOBER 31, 2023

The potential use cases for artificial intelligence (AI), especially generative AI (GenAI), in go-to-market (GTM) are perhaps too numerous to count. Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

DECEMBER 29, 2022

Creating marketing personas is an important part of marketing strategy in any industry. In this blog post, we’ll discuss what marketing personas are, why they’re important, and how you can create them. What Are Marketing Personas? Marketing personas are semi-fictional representations of a company’s ideal customer.

Top of Funnel 98

Top of Funnel Marketing Analytics Tools Paid Search Agency Trigger Marketing 98

SmartBug Media

SEPTEMBER 20, 2021

But if your website isn’t built in a content management system (CMS) with built-in reporting tools , such as HubSpot, it can be difficult to get the insights you’re looking for. In Google Analytics, events are interactions with content that can be measured independently from a web page or a screen load.

Marketing Analytics Tools 98

Marketing Analytics Tools Top of Funnel Analytics CMS Development 98

Inbox Insight

OCTOBER 5, 2020

Inbox Insight are excited to announce nominations for two categories in The Drum B2B Awards: Best Digital Campaign Best Use of Data/Insights. The top prospect’s lead score was over 300, covering 46 separate touchpoints with the content. Further, over 30% of users engaged with 2 or more pieces of content on the IFP hub.

Lead Ranking 96

Lead Ranking Multi-Channel B2B Lead Scoring 96

Sprout Social

MAY 5, 2022

We’re talking about Tagging—a game-changing Sprout feature that can demystify the performance of both your inbound and outbound social content. Tags help social marketers group and categorize posts for flexible reporting on content, creative and campaigns. Social content planning is anything but random.

Tagging 87

Tagging Social Media Webinar Metrics Marketing Report 87

Inbox Insight

AUGUST 27, 2020

Inbox Insight are proud to have been chosen as a finalist in the Content Marketing Awards 2020! Category: Content Marketing ROI/Measurement Program. This helped to shape an immersive content strategy, focused around the types of content the audience were already engaging with on Insights for Professionals.

Lead Ranking 76

Lead Ranking Content Marketing Planning Lead Scoring 76

BOP Design

MARCH 22, 2021

However, even once we do return to in-person meetups, the importance of digital marketing and online communications won’t disappear. are critical to everyday business. With distributed workforces becoming more of the norm, it’s essential to create content that can be accessed remotely. Creating Thought Leadership (aka Blogging).

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? Social media marketing What is a Lead Scoring System? What is marketing automation?

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

Heinz Marketing

AUGUST 12, 2020

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Tools and technology play an important role in sales and marketing, without them our jobs would be very manual and tedious, we’d probably be missing out on big business opportunities as well. Content & Experience. Advertising & Promotion.

Ideal Customer Profiles 126

Ideal Customer Profiles Comparison Marketing Management Analysis 126

Martech

SEPTEMBER 26, 2022

Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. The 5 categories of fintech. The five primary fintech categories are: Digital payments. This category includes mobile POS payments, digital remittances and digital commerce (usually called e-commerce).

Work Management 105

Work Management Marketing & Strategy Marketing Strategy Practices 105

Leadspace

DECEMBER 7, 2021

The Leadspace Buyer Data Platform is recognized by independent analysts and customers alike for finding, creating and prioritizing closeable B2B business. With the Leadspace B2B Buyer Platform, sales and marketing professionals can save time, reduce costs and improve deal conversion.

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

MKT1

FEBRUARY 27, 2023

A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator. Founders need to value and enable marketing as they do other teams in the organization.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Outbound Engine

FEBRUARY 11, 2019

Thinkpiece authors and marketing thought leaders have been predicting email’s death for a decade or more, but the data shows that email is just as ubiquitous as ever. And not only is it an all-but-universal marketing channel, it’s also an effective one. But email marketing has one major downside: it’s difficult. MailChimp. $50/month

Enterprise Management 53

Enterprise Management Marketing Automation Services Marketing Management Budget Programs 53

SmarkLabs

JUNE 13, 2022

Feeling bamboozled by marketing tactics, channels, and buzzwords? There’s a lot to navigate when searching for the best marketing practices for your emerging company. Knowing when and how to get a realistic and effective marketing strategy off the ground may even seem daunting. Start-Up Marketing Fundamentals.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97