Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

CoSchedule

JULY 25, 2022

White papers are an ideal type of marketing collateral to build your authority and provide useful content to your customers. But, since they have such a unique format, it takes some knowledge of white papers to write one well. Let’s look at 25 examples of white papers with takeaways to help you create your own.

Paper 52

Paper Examples Marketing & Strategy Terms and Conditions 52

ClearVoice

FEBRUARY 9, 2021

What is a white paper? A white paper is an in-depth piece of content (similar to an ebook) or well-researched report that allows a business to serve as an authority on a topic, often by presenting a problem alongside a solution. What makes white papers more than just ebooks? They can be created from… Case studies.

Paper 52

Paper Case Studies Case Study Sales Qualified Leads 52

Buffer

JUNE 8, 2022

This is especially the case for UK-based gifting company Letterbox Gifts. They’re a women-led business that aims to make sending gifts to friends & family easy and enjoyable, offering a range of curated and hand-wrapped gifts from independent producers. ” Tip 2: Repurpose existing products and campaigns.

Case Study 75

Case Study Case Studies Social Media Planning 75

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Optinmonster

FEBRUARY 15, 2024

It’s a truly overwhelming process for most small businesses. Welcome Beacon to the OptinMonster Family I’m proud and excited to share that we’ve acquired the world’s best lead magnet creator, Beacon.by , as part of the OptinMonster family of products. Your best conversion tools end up scattered and underutilized as a result.

Small Business Marketing 95

Small Business Marketing Marketing Qualified Leads Leads Lead 95

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. That is the same approach to create a sound business video content marketing strategy.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

JANUARY 20, 2016

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ? What is the golden rule for how long an online video should be for business?

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Act-On

FEBRUARY 16, 2024

Imagine a known prospect visiting your product page but not performing the desired action. And here’s something else to consider: Research shows that while most businesses make sales to between 5% and 20% of new customers, they close deals with 60% to 70% of existing customers. Here’s a few ideas: Segmented product recommendations.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

ClearVoice

FEBRUARY 3, 2021

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. Case studies. White papers.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? " Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Trade Press Services Newsletter

SEPTEMBER 7, 2023

“It is a powerful tool that can help businesses establish their brand’s credibility, provide easy access to information, ensure a positive narrative in the media, and create a cohesive brand identity.” The content gives readers insight into your company and your products or services. Product and service information.

Press 130

Press Personalization Branding Brand Identity 130

Marketing Insider Group

FEBRUARY 3, 2021

We focus on the quality of your content but only in order to make a significant impact on your business. For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. There are 3 reasons why most B2B companies do not pursue earned media: They fear the lack of editorial control.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Below are resources we recommend for your health IT product research.

Work Management 102

Work Management Marketing Management Research Organization 102

The Marketing Blender

MARCH 2, 2022

This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. In some cases, fractional CMOs take on a much larger role within an organization and become responsible for the execution of the marketing strategy. Marketing Execution.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

KoMarketing Associates

DECEMBER 15, 2016

Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. Some people are strict “pen and paper” people, and that might not change, but it’s worth a shot! It’s science.

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help. Some people are strict “pen and paper” people, and that might not change, but it’s worth a shot! It’s science.

Product 120

Product Planning Work Management Marketing Management 120

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible).

Paper 100

Paper Lead Generation Sample Lead Ranking 100

SmartBug Media

MAY 30, 2023

Instead, formulate an action plan to address the problem of why visitors aren’t turning into customers with these fast tips for busy marketers. Consumers haven’t changed, but how they find products and services has, and those marketers who can prime their digital “shop” toward the buyer will win more business over the competition.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. B2B marketing targets buying groups within businesses.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Lead Forensics

APRIL 2, 2024

Explain how your product or service will save them money in the long run, increase efficiency, or generate new revenue streams. Demonstrate how your product solves a critical problem that will free up resources in other areas. Use case studies to show how similar companies saved money by implementing your solution.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video. Source: SAVO Group. Like this post?

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Zoominfo

JANUARY 8, 2021

Lead gen marketing is what businesses do to attract ideal customers. Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. How do you sort the tire kickers from the people who’ll value your product or service?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Scoop.it

FEBRUARY 22, 2024

Let’s dive in and see how content marketing can help your HR department achieve key business goals. HCM software also empowers business-wide collaboration – allowing employees to exchange knowledge and work together on passion projects or cross-functional initiatives. And remember the almighty case study.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Hinge Marketing

OCTOBER 22, 2020

It is the dilemma of content production. Different healthcare, business, political, and other events have made your target audiences withdraw a little bit. In some cases, study sponsors can even wield a little influence in what a question or two covers and how they are phrased. It is part of the price of doing business.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Marketing Insider Group

MARCH 24, 2021

Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Now don’t get me wrong. Play the Long Game.

Branding 356

Branding Brand Identity Advertising Agencies Content 356

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? So is every new product launch thereafter.). What about the customer experience?

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Zoominfo

FEBRUARY 5, 2021

Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). That might include watching your product videos, reading blog posts or listening to your podcast. A sales rep walks them through a product demo.

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

ClearVoice

APRIL 23, 2019

Case study. In brief, those are the questions to answer in a case study ( also called a success story , depending on the approach ). Some content case studies showcase the content output as the result, and that can be fine if the new prospect is purely looking at you to create content. White paper.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Porch Group Media

JULY 15, 2021

According to new research by Sprout Social , one in three consumers use social media to learn about or discover new products, services or brands. Additionally, one in four also use social media to purchase products. Approximately one in three (34%) use social media to learn about or discover new products, services or brands.

Social Media 71

Social Media Product Media Marketing Budget 71

The Mx Group

SEPTEMBER 20, 2018

In a business world obsessed with all things digital and moving at what feels like the speed of light, marketing an industrial, rugged or obscure B2B product or service can be tough! Buyers may need your products, but they don’t necessarily get excited about them. Product selectors and configurators. Assessments.

Product 76

Product Tools Top of Funnel Digital Marketing Funnels 76

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format? Interactive white paper.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

SmartBug Media

APRIL 24, 2023

Have you ever stopped to think that Kleenex is actually a brand and not a product? The product itself is more broadly called facial tissue, yet many Americans opt to say Kleenex. This is a perfect example of a company building such strong brand awareness that its name is synonymous with the product it sells.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98